Director of Brand Strategy & Creative @ Bankrate
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Overview
As Director of Brand Strategy & Creative at Bankrate, you will drive the development and execution of our brand strategy, creative direction, and identity system. You will fuel long-term brand growth, drive performance marketing impact, and scale influencer and ambassador programs. Working closely with Performance, Product Marketing, Creative, and Growth teams, you will ensure brand-first thinking is embedded across all channels.
What You’ll Do
- Brand Strategy & Positioning: Define and evolve the brand’s positioning, voice, visual identity, and storytelling architecture.
- Develop brand frameworks, value propositions, and tone guidelines.
- Ensure consistent brand expression across all assets and channels.
- Integrate stakeholders' needs into a cohesive brand strategy.
- Creative Direction & Campaigns: Lead creative asset development for integrated marketing campaigns across paid, owned, and earned media.
- Collaborate on campaign briefs, concepting, execution, and performance reviews.
- Social Media Program Management: Build and scale social media, influencer, and ambassador initiatives.
- Partner with teams to align strategies with conversion goals.
- Brand Health & Measurement: Own KPIs such as NPS, brand awareness, and sentiment.
- Leverage insights to iterate on messaging and creative strategies.
- Team Leadership & Cross-Functional Partnership: Develop and mentor a high-performing team.
- Advocate for brand investment within the broader marketing strategy.
What We’re Looking For
- 8–12+ years in brand marketing, creative direction, or strategic marketing roles.
- 3+ years of leadership experience managing brand strategists and creatives.
- Proven success in scaling brand programs supporting performance goals.
- Deep expertise in brand positioning, creative strategy, and campaign development.
- Strong creative judgment and stakeholder management skills.
- Familiarity with influencer marketing best practices and performance metrics.
Compensation & Benefits
Compensation ranges from $130,000 to $250,000 per year plus equity, based on geographic location and experience. Benefits include health, dental, and vision insurance; life and disability coverage; flexible spending accounts; holiday pay; 401(k) with match; and generous PTO policies.
About Us
Bankrate is part of the Red Ventures portfolio that helps millions make key financial decisions globally. With a strong digital presence and commitment to fostering an inclusive environment, Red Ventures operates from multiple locations including New York, NY and Charlotte, NC.
Key skills/competency
- Brand Strategy
- Creative Direction
- Integrated Campaigns
- Influencer Marketing
- Performance Marketing
- Team Leadership
- Social Media Management
- Brand Positioning
- Analytics
- Stakeholder Management
How to Get Hired at Bankrate
🎯 Tips for Getting Hired
- Research Bankrate's culture: Understand mission, values, and recent initiatives.
- Customize your resume: Highlight brand strategy and creative successes.
- Practice campaign case discussions: Prepare examples of integrated work.
- Network with current employees: Connect on LinkedIn and industry events.