Unit Manager - Digital Platforms and Consumer AI
Bajaj Finserv · Pune Division, Maharashtra, India
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- On site
- Full-time
- ₹800,000 / year
- Pune Division, Maharashtra, India
Job highlights
- Drive customer acquisition using AI and data.
- Manage digital lending product marketing campaigns.
- Execute A/B tests for campaign optimization.
- Track acquisition funnels and fix bottlenecks.
- Collaborate with cross-functional teams.
About the role
Unit Manager - Digital Platforms and Consumer AI
Job Purpose
Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting. Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.
Duties And Responsibilities
Key Responsibilities
Campaign Management (Primary Focus)
- Plan, launch, and manage campaigns across Search, Social, Push
- Work closely with content team to manage ad copies, creatives, and landing page requirements
- Scale high-performing campaigns and optimize basis performance
- Work closely with media/agency partners for campaign execution
A/B Testing & Experimentation
- Design structured A/B tests across creatives, audiences, landing pages, and offers
- Test hypotheses to improve CTR and cost efficiency
- Measure results statistically and implement winning variations
- Build a continuous experimentation roadmap
Funnel Tracking & Optimization
- Track full acquisition funnel: Discovery to fulfilment
- Identify drop-offs and conversion bottlenecks
- Partner with Product/Tech to fix funnel leakages
- Improve conversion rates and reduce cost per acquisition through data-led actions
- Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
Consumer AI–Led Targeting & Personalization
- Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
- Execute & automate remarketing framework
- Support personalized communication and recommendation initiatives
Analytics & Reporting
- Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
- Create dashboards and performance reports
- Analyze campaign and cohort performance
- Share insights and optimization recommendations with stakeholders
Cross-Functional Collaboration
- Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
- Translate campaign needs into clear requirements for implementation
- Ensure seamless execution of growth initiatives across systems
Required Qualifications And Experience
Key Skills & Competencies
Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel
Ideal Profile
- 2–4 years in performance/growth marketing
- Strong hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Detail-oriented executor with strong problem-solving skills
- Experience in fintech/lending/app growth is a plus
Key skills/competency
- Performance Marketing
- Campaign Execution
- A/B Testing
- Funnel Analytics
- Consumer AI Targeting
- Retargeting
- Growth Experiments
- Data Analysis
- Attribution Tools
- Excel
Skills & topics
- Unit Manager
- Digital Platforms
- Consumer AI
- Performance Marketing
- Campaign Management
- A/B Testing
- Funnel Analytics
- Growth Marketing
- Fintech Marketing
- Digital Lending
How to get hired
- Tailor your resume: Highlight performance marketing, AI targeting, and A/B testing experience.
- Showcase achievements: Quantify results with metrics like CPA, ROI, and LTV.
- Demonstrate expertise: Mention experience with attribution tools and data analysis.
- Prepare for interviews: Be ready to discuss campaign strategies and problem-solving skills.
Technical preparation
Master performance marketing campaign setup.,Practice A/B testing methodologies.,Familiarize with funnel tracking tools.,Understand AI targeting concepts.
Behavioral questions
Describe a successful campaign you managed.,How do you approach A/B testing?,How do you handle data analysis for optimization?,Explain collaboration with cross-functional teams.
Frequently asked questions
- What is the primary focus of the Unit Manager - Digital Platforms and Consumer AI role at Bajaj Finserv?
- The primary focus is on driving customer acquisition and growth for digital lending products through data-driven performance marketing campaigns, leveraging Consumer AI and first-party data.
- What kind of experience is ideal for this Unit Manager position?
- The ideal candidate has 2-4 years in performance/growth marketing with strong hands-on experience managing paid campaigns, a comfort with data and experimentation, and strong problem-solving skills. Fintech/lending/app growth experience is a plus.
- What specific marketing channels will the Unit Manager manage at Bajaj Finserv?
- The role involves planning, launching, and managing campaigns across Search, Social, and Push notification channels.
- How important is A/B testing for this Unit Manager role?
- A/B testing is crucial. The role requires designing structured A/B tests across creatives, audiences, landing pages, and offers to improve CTR and cost efficiency.
- What does 'Consumer AI-Led Targeting & Personalization' mean in this context?
- It means working with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes, and executing/automating remarketing frameworks for personalized communication.
- What kind of collaboration is expected for the Unit Manager?
- Close collaboration with Product, Tech, Analytics, and Data Science teams is expected for tracking, releases, experiments, and seamless execution of growth initiatives.
- What are the key performance indicators (KPIs) monitored for this role?
- Key KPIs include daily traffic, leads, approvals, CPA, ROI, and LTV. The role also involves creating dashboards and performance reports.
- Does Bajaj Finserv require experience with specific tools for this role?
- The description mentions experience with attribution tools and Excel. Proficiency in performance marketing, campaign execution, A/B testing, funnel analytics, and consumer AI targeting is essential.