Senior Conversion Copywriter - B2B Tech - Remote Work
BairesDev · New York, United States
- Hybrid
- Full-time
- $120,000 / year
- New York, United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Write B2B tech conversion copy with AI assistance.
- Optimize landing pages, ads, and website content.
- Collaborate with marketing, sales, and design teams.
- Propose and implement new copy experiments.
- Advance AI copywriting workflows and tools.
About the role
About BairesDev
BairesDev is one of the world’s fastest-growing software development companies. Since 2009, we’ve delivered software for companies of all sizes, including big-name brands like Google, IBM, eBay, and Adobe, among others. Today, we’re 4000+ people strong with remote teams located across the globe. We take pride in doing great work remotely: strong collaboration and a high bar for quality. In fact, our remote model has earned us multiple “best workplace” awards and recognitions since 2020.Senior Conversion Copywriter - B2B Tech at BairesDev
You will be the strategic, AI-augmented copywriter who helps us drive more revenue from campaigns at BairesDev. You'll team up with growth marketers, designers, and engineers to produce high-converting landing pages, websites, ads, and more.What You'll Do:
- Work with cross-functional teams, including marketing, sales, and designers, to write copy for short and long-form conversion-driven assets.
- Edit and proofread content created by other internal teams and freelancers, such as case studies, leader bios, ads, and social posts.
- Propose new copy experiments and improvements to existing assets, including our website and landing pages.
- Assist with the development of new AI-powered workflows, custom GPTs/GEMs, or other AI assistants and agents for copywriting purposes.
What we are looking for:
- 3+ years in copywriting roles, with some experience in an in-house or agency role
- 1+ year working for North American-based tech companies
- Experience working with technical services or products
- Experience in Copywriting, Conversion Copywriting, or Direct Response Copywriting
- Experience writing conversion-focused landing pages
- Basic AI and prompt engineering skills: You write structured prompts with clear context and constraints. You use techniques like prompt chaining to plan, draft, and refine conversion assets.
- Experience with generative AI tools like ChatGPT, Claude, Gemini, and similar platforms
Nice to have:
- 5+ years in copywriting roles
- 3+ years of working for US-based B2B tech companies
- Experience working for a software development, software outsourcing, or management consulting company
- Software background or knowledge, or experience with software services or products
- Sales experience
- Copyhackers' training or certifications (also called Copy School)
- AI/prompt training or certifications
- Other copywriting training or certifications
- Additional experience in websites, SEM, social ads, SEO, content/articles, social media, or email marketing
- Intermediate+ AI/prompt engineering skills: You use AI to extract messaging insights from raw data. You build structured, repeatable AI workflows using tools like custom GPTs, prompt blocks/libraries, and knowledge files.
- Experience with AI-powered systems such as n8n, Agent Builder, or similar platforms
How we make your work (and your life) easier:
- 100% remote work
- Work-from-home hardware setup
- Flexible hours - make your schedule
- PTO, parental leave, and other special leaves
- An excellent compensation package, well above the market average
- Healthcare coverage (Vision and Dental)
- Life Insurance
- 401K Plan
- Strong sales operations and travel & events coordination teams within the company to support your role
- You can grow at the speed of your learning curve
- Diverse and multicultural work environment
- An innovation-driven environment that provides the support and resources for its professionals to thrive
Key skills/competency:
- Conversion Copywriting
- B2B Tech Marketing
- AI Prompt Engineering
- Performance Marketing
- Landing Page Optimization
- Direct Response Copywriting
- Technical Writing
- Growth Marketing
- Content Strategy
- Marketing Analytics
Skills & topics
- Conversion Copywriting
- B2B Tech
- Copywriter
- Remote
- AI Prompt Engineering
- Performance Marketing
- Landing Page Optimization
- Direct Response Copywriting
- Technical Marketing
- Growth Marketing
How to get hired
- Tailor your resume: Highlight 3+ years of copywriting, B2B tech experience, and AI prompt engineering skills.
- Showcase AI proficiency: Detail your experience with tools like ChatGPT and prompt chaining in your application.
- Quantify achievements: Provide examples of how your copy drove conversions and revenue for tech products.
- Research BairesDev: Understand their global remote work culture and client roster (Google, IBM, etc.).
- Prepare for AI questions: Be ready to discuss your approach to using AI in copywriting workflows.
Technical preparation
Practice writing structured prompts for AI tools.,Develop AI workflows for drafting and refining copy.,Study AI prompt chaining and context techniques.,Analyze B2B tech industry messaging and data.
Behavioral questions
Describe a time you used data to improve copy.,How do you handle skeptical technical audiences?,Share an example of a successful A/B test.,Discuss your approach to integrating AI in workflows.
Frequently asked questions
- What specific AI tools does BairesDev expect Senior Conversion Copywriters to use?
- BairesDev is looking for candidates experienced with generative AI tools such as ChatGPT, Claude, and Gemini. They also value experience with AI-powered systems like n8n or Agent Builder, and proficiency in prompt engineering for custom GPTs/GEMs.
- How important is experience with B2B tech for this Senior Conversion Copywriter role?
- Experience with B2B tech is crucial. BairesDev specifically requires at least one year of experience working for North American-based tech companies and working with technical services or products. Experience in software development or outsourcing companies is a plus.
- What does BairesDev mean by 'No BS' test for copy?
- The 'No BS' test implies a need for clear, direct, and fact-based copy that resonates with smart, skeptical technical buyers. It means avoiding marketing jargon and focusing on value and solutions.
- Can you provide examples of conversion-driven assets a Senior Conversion Copywriter would create?
- Yes, examples include high-converting landing pages, website copy, ad copy (SEM, social), email marketing content, and even short-form social media posts designed to drive specific actions or leads.
- What are BairesDev's key benefits for a Senior Conversion Copywriter?
- BairesDev offers 100% remote work, flexible hours, a strong compensation package above market average, comprehensive healthcare, life insurance, a 401K plan, and opportunities for rapid growth in a diverse, multicultural environment.
- How does BairesDev support remote work for its employees?
- BairesDev provides a work-from-home hardware setup and fosters a strong remote collaboration culture, which has earned them multiple 'best workplace' awards. They also have dedicated internal teams to support roles.
- What level of AI and prompt engineering skills are required for the Senior Conversion Copywriter role?
- Basic AI and prompt engineering skills are required, including writing structured prompts and using techniques like prompt chaining. Intermediate+ skills, involving extracting insights from data and building repeatable AI workflows, are considered a plus.
- Does BairesDev offer opportunities for professional development for copywriters?
- Yes, BairesDev emphasizes growth at the speed of your learning curve and provides an innovation-driven environment with the support and resources for professionals to thrive. This includes opportunities for AI and copywriting training.