Senior Conversion Copywriter - B2B Tech - Remote Work
BairesDev · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Write and optimize B2B tech conversion copy.
- Collaborate with marketing, design, and engineering.
- Utilize AI for copywriting and workflow development.
- Work remotely with flexible hours and great benefits.
- Drive revenue through performance-focused messaging.
About the role
About BairesDev
BairesDev is one of the world’s fastest-growing software development companies. Since 2009, we’ve delivered software for companies of all sizes, including big-name brands like Google, IBM, eBay, and Adobe, among others. Today, we’re 4000+ people strong with remote teams located across the globe. We take pride in doing great work remotely: strong collaboration and a high bar for quality. In fact, our remote model has earned us multiple “best workplace” awards and recognitions since 2020.Senior Conversion Copywriter - B2B Tech at BairesDev
You will be the strategic, AI-augmented copywriter who helps us drive more revenue from campaigns at BairesDev. You'll team up with growth marketers, designers, and engineers to produce high-converting landing pages, websites, ads, and more.What You'll Do:
- Work with cross-functional teams, including marketing, sales, and designers, to write copy for short and long-form conversion-driven assets.
- Edit and proofread content created by other internal teams and freelancers, such as case studies, leader bios, ads, and social posts.
- Propose new copy experiments and improvements to existing assets, including our website and landing pages.
- Assist with the development of new AI-powered workflows, custom GPTs/GEMs, or other AI assistants and agents for copywriting purposes.
What we are looking for:
- 3+ years in copywriting roles, with some experience in an in-house or agency role
- 1+ year working for North American-based tech companies
- Experience working with technical services or products
- Experience in Copywriting, Conversion Copywriting, or Direct Response Copywriting
- Experience writing conversion-focused landing pages
- Basic AI and prompt engineering skills: You write structured prompts with clear context and constraints. You use techniques like prompt chaining to plan, draft, and refine conversion assets.
- Experience with generative AI tools like ChatGPT, Claude, Gemini, and similar platforms
Nice to have:
- 5+ years in copywriting roles
- 3+ years of working for US-based B2B tech companies
- Experience working for a software development, software outsourcing, or management consulting company
- Software background or knowledge, or experience with software services or products
- Sales experience
- Copyhackers' training or certifications (also called Copy School)
- AI/prompt training or certifications
- Other copywriting training or certifications
- Additional experience in websites, SEM, social ads, SEO, content/articles, social media, or email marketing
- Intermediate+ AI/prompt engineering skills: You use AI to extract messaging insights from raw data. You build structured, repeatable AI workflows using tools like custom GPTs, prompt blocks/libraries, and knowledge files.
- Experience with AI-powered systems such as n8n, Agent Builder, or similar platforms
How we make your work (and your life) easier:
- 100% remote work
- Work-from-home hardware setup
- Flexible hours - make your schedule
- PTO, parental leave, and other special leaves
- An excellent compensation package, well above the market average
- Healthcare coverage (Vision and Dental)
- Life Insurance
- 401K Plan
- Strong sales operations and travel & events coordination teams within the company to support your role
- You can grow at the speed of your learning curve
- Diverse and multicultural work environment
- An innovation-driven environment that provides the support and resources for its professionals to thrive
Key skills/competency
- Conversion Copywriting
- B2B Tech Marketing
- AI Prompt Engineering
- Performance Marketing
- Landing Page Optimization
- Direct Response Copywriting
- Content Strategy
- Data Analysis
- Marketing Automation
- Cross-functional Collaboration
Skills & topics
- Conversion Copywriting
- B2B Tech
- Remote
- Copywriting
- AI
- Prompt Engineering
- Performance Marketing
- Landing Pages
- Technical Copywriter
- Marketing
How to get hired
- Tailor your resume: Highlight B2B tech copywriting, conversion optimization, and AI skills. Quantify achievements.
- Showcase AI proficiency: Detail your experience with prompt engineering and generative AI tools like ChatGPT.
- Demonstrate technical understanding: Emphasize any experience with technical services or products.
- Highlight remote work success: Mention your ability to collaborate effectively in a remote setting.
- Prepare for interviews: Be ready to discuss your copywriting process, AI usage, and data-driven approach.
Technical preparation
Master AI prompt engineering techniques.,Practice writing conversion-focused landing pages.,Study B2B technical services and products.,Familiarize with generative AI tools.
Behavioral questions
Describe a data-driven copywriting success.,How do you collaborate with engineers?,Share an example of testing new copy.,How do you use AI in your workflow?
Frequently asked questions
- What does BairesDev look for in a Senior Conversion Copywriter candidate?
- BairesDev seeks a Senior Conversion Copywriter with at least 3 years of experience, particularly in B2B tech. Key skills include conversion-focused copywriting, direct response techniques, AI prompt engineering, and a data-driven approach to optimizing campaigns and landing pages. Experience with technical services and North American tech companies is highly valued.
- How important is AI and prompt engineering for this Senior Conversion Copywriter role?
- AI and prompt engineering are crucial for this Senior Conversion Copywriter position. The role involves using generative AI tools like ChatGPT for drafting and research, developing AI-powered workflows, and basic to intermediate prompt engineering skills to refine conversion assets. Candidates are expected to leverage AI as a power tool.
- What kind of projects will a Senior Conversion Copywriter work on at BairesDev?
- As a Senior Conversion Copywriter at BairesDev, you will write and optimize copy for high-converting landing pages, websites, and ads. You will also edit content from other teams, propose A/B tests for assets, and assist in developing AI copywriting workflows. The focus is on performance-driven messaging for technical buyers.
- What are the benefits of working as a remote employee at BairesDev?
- BairesDev offers a 100% remote work arrangement with flexible hours, a work-from-home hardware setup, and a comprehensive benefits package. This includes excellent compensation above market average, healthcare, life insurance, and a 401K plan. They also foster a diverse, multicultural, and innovation-driven environment with opportunities for rapid growth.
- Does BairesDev require specific AI certifications for the Senior Conversion Copywriter position?
- While not strictly required, AI/prompt training or certifications are listed as 'nice to have' for the Senior Conversion Copywriter role. The core requirement is practical experience with AI tools and prompt engineering. However, having certifications can strengthen your application, especially for intermediate-level AI skills.
- What does BairesDev mean by 'No BS' test for copy?
- The 'No BS' test for copy at BairesDev implies writing clear, direct, and honest messaging that resonates with smart, skeptical technical buyers. It means avoiding jargon, hype, and unsubstantiated claims, focusing instead on value, functionality, and proven results that appeal to a knowledgeable audience.