Expert Consultant, Marketing

What Makes Us A Great Place To Work

We are proud to be consistently recognized as one of the world’s best places to work. Bain & Company is currently the top-ranked consulting firm on Glassdoor’s Best Places to Work list and has earned the #1 overall spot a record seven times. Extraordinary teams are at the heart of our business strategy, requiring intentional focus on bringing together diverse backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

Who You’ll Work With

FRWD is Bain & Company’s marketing acceleration capability, a 200-person community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. We are:

• Expert practitioners sourced from some of the world’s leading in-house marketing teams, agencies and tech platforms
• Focused on delivering actionable insights with a passion for results
• Define not only What to do and Why but also How – rooted in real marketplace expertise

FRWD’s work revolves around solving Bain clients’ toughest marketing challenges. Often, this tends to take a few common forms:

• Marketing diagnostic – Develop a data-driven perspective of marketing performance of a company, brand or asset, along with prioritized opportunities to drive value
• Marketing acceleration – Help clients drive transformational change, new capabilities and learning to create sustainable competitive advantage
• E-commerce acceleration – Improve operational value capture in key commerce channels with 3P retailers and DTC
• Operating model – Set up the marketing organization for success (including MarTech and data strategy); build capabilities and ways-of-working
• Due diligence – Partner with private equity fund clients to assess the marketing capabilities of target assets, and help build value creation plans

Where You’ll Fit Within The Team

A FRWD Expert Consultant, Marketing is a seasoned practitioner and emerging marketing expert, driving key workstreams within integrated Bain casework. Expert Consultants work hand-in-hand with client teams and cross-functional peers from across the Bain ecosystem. They have a proven track record of leveraging in-platform experience, data, and analysis to generate insights for clients and contribute to overall case results. They partner effectively with client teams and can clearly explain the impact and importance of their workstream on the broader marketing strategy and connect marketing insights to the broader business goals.

What You’ll Do

The Expert Consultant, Marketing role at FRWD centers around a few key functions, specifically:

Problem solving and case delivery

• Drive key workstreams (with support from leadership team) and deliver results to meet client expectations and build client promoters
• Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise
• Demonstrate their reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools, etc.)
• Lead a wide range of analyses and consistently deliver outputs and materials that are insightful and free of errors
• Leverage proficiency in-platform (digital ad, E-commerce, etc.) to gather data, generate insights, and develop testing plans
• Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, MarTech/AdTech, data)

Client communication and results

• Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties
• Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan
• Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact

Extraordinary teaming

• Maintain a consistently positive and at-cause attitude, and contribute to day-to-day work across the case team
• Actively seek out and act upon feedback from team, peers, and leaders in the business
• Share expertise and best practices with team members across the FRWD ecosystem and across the broader Bain ecosystem
• Contribute to FRWD strategy and operations (e.g., sponsor internal initiatives, support the recruiting and hiring process, etc.)

About You

• 5+ years of relevant industry experience in marketing roles (e.g., agency, brand, in-house, or technology platform) with clear leadership experience and consistent trajectory
• Bachelor’s degree required; MBA not required but preferred
• Exceptional strategic thinking and analytical skills to solve complex problems
• Experience contributing to high performing, cross-functional, integrated teams
• Ability to solve tough problems effectively and efficiently, breaking them down into pieces and taking a hypothesis-driven approach
• Demonstrated proficiency in specific marketing domain(s), recognized by peers and superiors
• Strong expertise in the digital media landscape, including media partners/products and industry best practices
• Exceptional planning and organizational skills, ability to meet deadlines and work with cross-functional teams
• Strong verbal and written communication skills
• Positive, at-cause attitude
• Willingness and ability to travel as needed

In addition to broad marketing expertise, deeper expertise across a select few areas of focus and growth for FRWD, including:

• E-commerce and retail media
• Marketing measurement and analytics
• Marketing technology
• GenAI in marketing (e.g., agentic search)
• B2B marketing
• Client services experience (from consulting, agency, or other similar contexts)
• Certification in some subset of relevant digital channels: Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, Adobe Marketing Platform

Key skills/competency

• Marketing Strategy
• Digital Marketing
• E-commerce
• Marketing Analytics
• Client Management
• Problem Solving
• MarTech
• AdTech
• Data Strategy
• Consulting