Sr. Business Operations Manager
Backlight · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
Job highlights
- Optimize GTM tech stack and drive operational efficiency.
- Lead AI integration for revenue organization transformation.
- Collaborate with cross-functional teams on process improvements.
- Mentor junior team members and champion best practices.
- Manage Salesforce administration and CRM reporting.
About the role
About The Role
As a Senior Business Operations Manager at Backlight, you will be instrumental in optimizing business workflows and owning key systems within our go-to-market (GTM) tech stack. Your primary focus will be to enhance operational efficiency and directly support our revenue objectives. You will collaborate closely with sales, marketing, data, and other cross-functional teams to streamline processes, ensure seamless system integration, and pioneer our evolution into an AI-first revenue organization. This role involves guiding the organization through significant change and managing associated projects. The ideal candidate possesses a strong background in sales or revenue operations, expertise in operations technology, advanced Salesforce administration skills, and a proven ability to leverage and promote emerging technologies.Key Responsibilities
- Implement and administer Backlight's GTM tech stack, including Salesforce, ZoomInfo, Gong, Chili Piper, LinkedIn, and other industry-standard products.
- Influence the strategic direction of our business technology by proposing and shaping strategic projects.
- Drive the adoption and strategic utilization of both internally-developed and third-party AI tools within the Revenue organization.
- Mentor junior team members, enhancing their skills in team technology and guiding them toward best practices.
- Support business stakeholders in creating CRM reports and dashboards, and implement improvements to our CRM data schema where reporting is currently limited.
- Collaborate with cross-functional leaders to identify opportunities for process enhancement.
- Develop and deliver training programs, documentation, and ongoing support to the GTM team regarding workflows and tooling.
- Champion best-in-class data hygiene through strategies such as validation rules, manual and automated reviews, and user training.
- Create playbooks for efficient, repeatable business processes across various areas, including billing & dunning, account provisioning, customer handoffs, and product feedback.
Qualifications
Required
- 6+ years of experience in sales/revenue/business operations, Salesforce administration, or project management.
- Strong proficiency in Salesforce configuration, administration, and reporting.
- Advanced proficiency in leveraging AI and agents within a revenue context for analysis, personalization, research, enrichment, and systems development.
- Ability to translate ambiguous, complex business problems into clear requirements and technical solutions.
- Effective communication and stakeholder management skills.
- Experience mentoring teammates and acting as a player-coach both within the team and cross-functionally.
Preferred
- Previous experience in a high-growth, fast-paced B2B software environment.
- Experience leading complex change management programs across cross-functional teams.
- Experience managing Salesforce Experience Cloud for PRM.
- Comfort with integration technologies such as APIs, webhooks, Apex, and Python.
Behavioral Skills
- Attention to detail and a commitment to data accuracy.
- Adaptability and willingness to learn new technologies.
- Collaborative mindset and ability to work cross-functionally.
- Proactive problem-solving and a continuous improvement mindset.
Performance Indicators
- Successful implementation and adoption of Salesforce workflows and tools.
- Improved data quality and reporting accuracy.
- Streamlined sales processes and reduced manual work.
- Increased sales team productivity and effectiveness.
- Successful implementation of sales enablement initiatives.
- Positive feedback from sales leadership and cross-functional partners.
Key skills/competency
- Salesforce Administration
- Business Operations
- Revenue Operations
- AI Tools
- Process Improvement
- Project Management
- Change Management
- Data Hygiene
- GTM Tech Stack
- Stakeholder Management
Skills & topics
- Business Operations Manager
- Salesforce
- Revenue Operations
- GTM Strategy
- AI
- Process Improvement
- Project Management
- Tech Stack Management
- Data Management
- Change Management
How to get hired
- Tailor your resume: Highlight your 6+ years in operations, Salesforce expertise, and AI experience.
- Showcase AI proficiency: Detail your experience with AI in revenue contexts on your resume.
- Emphasize GTM tech stack knowledge: List specific tools like Salesforce, ZoomInfo, and Gong.
- Demonstrate leadership: Provide examples of mentoring and cross-functional collaboration.
- Prepare for technical questions: Be ready to discuss Salesforce configuration and AI tool implementation.
Technical preparation
Master Salesforce configuration and advanced reporting.,Practice building automations with Salesforce Flows.,Familiarize yourself with AI tools in sales.,Study GTM tech stack integration strategies.
Behavioral questions
Describe a complex business problem solved.,How have you mentored junior team members?,Share an example of driving change.,How do you ensure data accuracy?
Frequently asked questions
- What are the key GTM technologies managed by the Senior Business Operations Manager at Backlight?
- The Senior Business Operations Manager at Backlight will manage and administer a GTM tech stack that includes Salesforce, ZoomInfo, Gong, Chili Piper, and LinkedIn, among other industry-standard products.
- How does Backlight view the role of AI in its revenue operations?
- Backlight is transforming into an AI-first revenue organization, and the Senior Business Operations Manager will play a critical role in driving the strategic adoption and utilization of AI tools, both internal and third-party.
- What level of Salesforce experience is required for this Senior Business Operations Manager role?
- The role requires strong proficiency in Salesforce configuration, administration, and reporting, building upon a minimum of 6 years of experience in operations or Salesforce administration.
- What are the expectations for mentoring and leadership in this position?
- The Senior Business Operations Manager is expected to mentor junior team members, sharing expertise on technology and best practices, and acting as a player-coach within the team and across functions.
- What kind of projects will the Senior Business Operations Manager lead at Backlight?
- This role involves influencing business technology strategy by suggesting and shaping strategic projects, including implementing and improving the GTM tech stack, and developing automations and repeatable business processes.
- Is this Senior Business Operations Manager role remote?
- Yes, this position is designated as US Remote, offering flexibility for candidates across the United States.
- What is the salary range for the Senior Business Operations Manager at Backlight?
- The anticipated annual salary range for this position is $110,000 to $140,000, dependent on experience, skills, and geographic location. Additional incentives and benefits may also be provided.