Business Manager, Gijon
Bacardi · Madrid, Community of Madrid, Spain
- On site
- Full-time
- $75,000 / year
- Madrid, Community of Madrid, Spain
Job highlights
- Develop brands in growing channels for market share.
- Implement commercial plans for On-Trade customers.
- Negotiate at point of sale for distribution.
- Drive brand activation and consumer influence.
- Maximize performance for On-Trade channels.
About the role
Job Title: Business Manager, Gijon
This is a Direct Search led by Bacardi. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.
Your Opportunity
Join the On-Trade team and contribute to developing our brands in growing channels, aiming to gain market share profitably. Be part of a team that is transforming the industry model, with a focus on brand development within the proximity channel.
About You
We are looking for individuals who are eager to become part of our Family and grow their careers within a dynamic team. You should be results-oriented, possessing a founder's mentality to develop the business within your RTM. Your focus will be on growing our Premium portfolio and Innovations while protecting the Core business.
Responsibilities - With Our Consumer at the Heart, Your Key Focus Will Be
- Contribute to delivering our two key objectives: EFO & new model.
- Be accountable for implementing the Commercial plan that delivers against customer programs agreed upon in the Country Integrated Activity Plan (IAP) specific to On-Trade customers.
- Negotiate at the Point of Sale to achieve Distribution & Visibility targets.
- Drive the use of 'Picture of Success' and activation strategies to influence consumers at the point of purchase.
- Identify opportunities and guide the development and execution of strategies to maximize Bacardi’s performance at On-Trade customers in your region, achieving value creation.
Skills - The Skills and Experience Needed to Create Your Legacy
- Demonstrable track record of performance in Commercial roles; field sales experience is preferred.
- Demonstrable affinity with On Trade, Events, and/or Promotions.
- Solid ability to organize your work independently and effectively.
- Solid negotiation skills.
- Good communicator and active listener.
- Team player.
Personal Qualities – Share Our Founder’s Passion and Entrepreneurial Flair
- Family: Make the matrix work, team playing, helping others.
- Fearless: Focus externally to win, looking for new business.
- Founder: Achieving targets profitably.
Leadership Agility
At Bacardi, we deeply value brilliant talent who embody our 3Fs: Fearless, Family, Founder culture. We seek individuals with the following attributes:
- Belonging: Ability to create a culture where everyone feels appreciated for who they are, what they do, and who they can become.
- Self-Awareness: High levels of self-awareness, reflectiveness, and understanding of personal strengths, weaknesses, and impact on others.
- People Agility: Deep ability to understand and relate to people, navigating tough situations to enhance collective performance.
- Results Agility: Consistent delivery of results in novel situations by inspiring teams and building confidence.
- Mental Agility: Critical thinking to solve complex problems, expand possibilities, and connect ideas strategically while being execution-focused and creative.
- Change Agility: Natural curiosity, desire to experiment, and ability to handle change effectively with a growth mindset.
Perks of Working With Us
Bacardi offers a comprehensive Total Rewards package including compensation, benefits, incentives, allowances, and well-being programs. Our Total Rewards program is based on pay-for-performance, with incentive programs linked to company and individual achievements.
- Compensation, Paid Time Off & Retirement: Competitive Pay Package, Competitive Holiday/Paid Time Off (plus additional days like volunteer days), and a Retirement/Pension Plan.
- Health & Wellbeing: Medical, Critical Illness, and Life Insurance, Employee Assistance Programs, and best-in-class, family-friendly, and inclusive leave policies.
- Additional Benefits: Benefits may vary by employment nature, work location, and are subject to change. Some benefits may require employee contribution or be subsidized. Incentive plans are linked to employment nature and can vary by region, market, function, or brand.
Key skills/competency
- Business Manager
- On-Trade
- Sales
- Commercial Planning
- Brand Development
- Negotiation
- Field Sales
- Customer Programs
- Market Share
- Premium Portfolio
Skills & topics
- Business Manager
- Sales
- On-Trade
- Commercial Planning
- Brand Development
- Negotiation
- Field Sales
- Customer Programs
- Market Share
- Premium Portfolio
- Consumer Goods
- Alcoholic Beverages
- Spain
- Gijon
- Bacardi
How to get hired
- Tailor your resume: Highlight commercial and field sales experience relevant to the Business Manager role.
- Showcase negotiation skills: Provide examples of successful negotiations and their impact on business outcomes.
- Emphasize a founder's mentality: Demonstrate your results-oriented approach and entrepreneurial spirit in your application.
- Research Bacardi's culture: Understand their 'Family, Fearless, Founder' ethos and leadership agility attributes.
- Prepare for behavioral questions: Be ready to discuss how you foster belonging and navigate challenging situations.
Technical preparation
Understand the On-Trade market dynamics.,Prepare sales pitch and negotiation examples.,Analyze commercial plans and KPIs.,Familiarize with premium spirits portfolio.
Behavioral questions
Describe a time you acted like a founder.,How do you foster a sense of 'Family' at work?,Share an example of being 'Fearless' in business.,Discuss how you build confidence in teams.
Frequently asked questions
- What does Bacardi mean by 'primos' in their job descriptions?
- At Bacardi, 'primos' is an internal term used to refer to their employees, meaning 'cousins' in Spanish. It reflects their 'Family' culture and emphasizes a sense of belonging and camaraderie among team members.
- What is the 'On-Trade' channel that the Business Manager will focus on?
- The 'On-Trade' channel refers to businesses where alcoholic beverages are consumed on the premises, such as bars, pubs, restaurants, hotels, and clubs. The Business Manager will be responsible for developing Bacardi's brands within these establishments.
- How important is field sales experience for the Business Manager position at Bacardi?
- Field sales experience is preferred for this Business Manager role. Bacardi values candidates who have a demonstrable track record in commercial roles and a strong understanding of working directly with customers and driving sales in the field.
- What are Bacardi's '3Fs' culture pillars mentioned in the job description?
- Bacardi's culture is built around three core pillars: 'Family' (teamwork, collaboration, belonging), 'Fearless' (external focus, winning, seeking new opportunities), and 'Founder' (achieving results profitably, entrepreneurial spirit, and ownership).
- Does Bacardi accept applications from recruitment agencies for this Business Manager role?
- No, Bacardi has stated that this is a Direct Search led by them, and applications from agencies will not be accepted. They also will not pay fees for unsolicited CVs sent by agencies.
- What does Bacardi mean by 'EFO & new model' objectives for the Business Manager?
- 'EFO' likely stands for 'Every Field Operation' or a similar metric related to on-the-ground execution and performance. The 'new model' refers to Bacardi's evolving strategy for brand development, likely focusing on innovation and adapting to market changes.
- How can I demonstrate a 'founder's mentality' in my application for the Business Manager role?
- To demonstrate a 'founder's mentality,' highlight your results-oriented approach, your ability to identify and seize business opportunities, your proactivity in driving growth, and your commitment to achieving targets in a profitable and self-sufficient manner.