Senior Director, Strategic Marketing and Brand
@ Axonify

Hybrid
$150,000
Hybrid
Full Time
Posted 4 days ago

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XXXXXXXX XXXXXXXXX XXXXXXXXX***** @axonify.com
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Job Details

About Axonify

Axonify is the leading learning and enablement platform redefining frontline performance and empowering companies to achieve unmatched customer experience, higher sales, improved workplace safety, and lower turnover. As an AI-first solution, Axonify leverages thoughtful AI, brain science, and personalized development to transform work processes for over 4 million people in 160+ countries.

Role Overview

The Senior Director, Strategic Marketing and Brand at Axonify is responsible for defining and leading corporate narrative and brand strategy across the globe. This role unifies marketing efforts, including content, design, communications, and marketing operations, ensuring a consistent and impactful market presence.

Key Responsibilities

  • Corporate Narrative & Brand Leadership: Define brand strategy, messaging architecture, and corporate narrative. Drive executive visibility and thought leadership.
  • Content, Design & Storytelling: Lead high-performing teams across content, design, and multimedia while building a scalable content engine and instituting creative governance.
  • Communications & PR: Oversee PR, analyst relations, and executive communications; partner on keynote narratives and media opportunities.
  • Marketing Operations & Analytics: Lead marketing operations and analytics with a focus on data-driven insights and AI-driven efficiency.
  • Cross-Functional Leadership: Collaborate with Sales, Product, Customer Success, and Finance to align narrative and campaigns.

The Things You Bring

  • 15+ years in B2B SaaS/tech marketing with senior leadership experience.
  • Proven success in defining and scaling corporate narratives with measurable impact.
  • Experience building high-performing teams in content, design, communications, and operations.
  • Strong understanding of marketing analytics, attribution, and executive reporting.
  • Ability to partner with C-level executives, analysts, and press.
  • Blend of creative vision, operational rigor, and data-driven decision-making.

Work Location & Culture

This role is available to candidates located in Canada or the United States. Axonify's culture emphasizes empathy, bold innovation, empowerment, and diversity. The team values unique perspectives and a commitment to supporting all members.

How to Apply

Ready to join the team? Apply through our career page at www.axonify.com/careers. For accessibility accommodations, please email accessibility@axonify.com.

Key Skills/Competency

Brand Strategy, Corporate Narrative, Content Marketing, Design, PR, Marketing Analytics, AI, Leadership, Communication, Operations

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How to Get Hired at Axonify

🎯 Tips for Getting Hired

  • Research Axonify's culture: Review mission, values, and employee testimonials online.
  • Customize your resume: Highlight leadership in SaaS and marketing.
  • Prepare for data questions: Showcase marketing analytics and AI insights.
  • Practice executive communication: Emphasize corporate narrative experiences.

📝 Interview Preparation Advice

Technical Preparation

Review SaaS platform marketing analytics.
Study AI and automation use cases.
Brush up on corporate messaging frameworks.
Analyze data-driven decision-making methods.

Behavioral Questions

Describe a time you led change.
Explain your approach to team alignment.
Share examples of creative problem solving.
Discuss handling cross-functional conflicts.

Frequently Asked Questions