Manager, National & SME Growth
Axios · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Lead national subscriber and SME audience growth initiatives.
- Develop and execute paid, owned, earned acquisition strategies.
- Analyze performance, optimize channels, and drive diversification.
- Validate and scale new SME audience acquisition models.
- Utilize AI for enhanced experimentation and analysis.
About the role
Manager, National & SME Growth
The big picture: Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.
Go deeper:
The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:
National Subscriber Growth
- Own subscriber growth targets across Axios’s national newsletter portfolio
- Execute acquisition strategies across paid, owned, and earned channels
- Monitor audience composition, growth performance, and acquisition efficiency
- Contribute insights and recommendations to weekly growth reporting
Paid Media & Channel Diversification
- Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
- Drive diversification away from concentrated acquisition channels
- Establish and optimize CAC and conversion benchmarks by audience segment
- Partner with Creative on campaign messaging and assets
SME Audience Growth Pilot
- Build and validate a new SME audience acquisition model
- Run experiments around audience-product fit and conversion economics
- Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
- Make data-driven recommendations on what to scale, refine, or retire
Distribution, Retention & Operations
- Support national audience expansion through distribution partnerships
- Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
- Use AI-enabled workflows to improve experimentation, analysis, and campaign execution
Skills:
- 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
- Proven experience growing subscription, membership, or first-party audience businesses
- Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
- Strong analytical skills across CAC, LTV, attribution, and funnel optimization
- Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
- Experience launching or scaling new growth initiatives or audience programs
What success looks like:
- Driving measurable national subscriber growth
- Improving acquisition diversification and efficiency
- Successfully validating and scaling the SME audience initiative
- Supporting audience and revenue growth through strategic experimentation and partnerships
Starting salary for this role is in the range of $95,000 - $120,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios’ compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.
Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.
What Axios brings to the table besides salary:
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including telehealth services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Equal Opportunity Employer Statement:
Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Key skills/competency:
- Growth Marketing
- Audience Acquisition
- Subscription Marketing
- Lifecycle Marketing
- Paid Media
- Data Analysis
- Experimentation
- Martech Tools
- AI Workflows
- Content Strategy
Skills & topics
- Growth Marketing
- Audience Acquisition
- Subscription Marketing
- Lifecycle Marketing
- Paid Media
- Data Analysis
- Experimentation
- Martech
- AI
- Manager
- Marketing
- Digital Marketing
- Subscriber Growth
- Media
- SME Growth
- Content Marketing
How to get hired
- Customize your resume: Highlight your 6+ years of growth marketing, audience acquisition, and subscription experience. Quantify achievements in subscriber growth and campaign performance.
- Tailor your application: Emphasize your expertise in paid media across Meta, Google, and LinkedIn. Showcase analytical skills in CAC, LTV, and funnel optimization.
- Prepare for interviews: Be ready to discuss your experience launching new growth initiatives and scaling audience programs. Prepare examples of data-driven decision-making and cross-functional collaboration.
- Showcase AI literacy: Demonstrate your understanding of integrating AI tools into growth marketing workflows. Highlight experience with modern martech and analytics platforms.
- Understand Axios's mission: Research Axios's commitment to AI and its unique content model. Align your application with their values of innovation and data-driven strategy.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Manager, National & SME Growth role at Axios?
- The starting salary for the Manager, National & SME Growth position at Axios ranges from $95,000 to $120,000 annually. This range is dependent on factors such as location, experience, and skills, and does not include other benefits. Axios considers cost of labor differentials when determining salary, and candidates are eligible for the range specific to their location, as this is a remote-optional role.
- What are the key responsibilities for the Manager, National & SME Growth at Axios?
- The Manager, National & SME Growth at Axios is responsible for leading subscriber acquisition and audience growth for national newsletters and a new SME initiative. This includes developing acquisition strategies, managing paid media channels, driving diversification, validating new audience models, and leveraging AI for improved workflows.
- What qualifications are needed for the Manager, National & SME Growth role at Axios?
- Candidates for the Manager, National & SME Growth role should have 6+ years of experience in growth marketing, audience acquisition, subscription, or lifecycle marketing. Essential skills include deep paid media expertise across major platforms, strong analytical capabilities (CAC, LTV, funnel optimization), and experience with martech and analytics tools. Experience launching new growth initiatives is also highly valued.
- How does Axios approach the use of AI in its work, and how does it apply to this role?
- Axios is committed to integrating AI across its operations. For the Manager, National & SME Growth role, AI-enabled workflows are expected to enhance experimentation, analysis, and campaign execution. Employees are encouraged to develop AI literacy and utilize AI tools to boost productivity and creativity.
- What benefits does Axios offer to employees, beyond salary?
- Axios provides a comprehensive benefits package including a 401(k) with employer match, robust health insurance options, dental and vision coverage, generous paid leave (including primary caregiver leave), vacation, holidays, mental health support, an annual learning stipend, a work-from-home stipend, and various health and wellness resources.
- Is the Manager, National & SME Growth position remote, hybrid, or on-site?
- The job posting indicates that this is a remote-optional position. This means candidates can work from various locations, with salary ranges adjusted based on geographical cost of labor differentials within the United States.
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