Manager, National & SME Growth
Axios · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Lead subscriber acquisition and audience growth initiatives.
- Develop and execute paid media strategies.
- Build and validate new SME audience acquisition models.
- Analyze data for growth and optimize acquisition.
- Partner cross-functionally for audience expansion.
About the role
Manager, National & SME Growth
The Big Picture
Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.Go Deeper
The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:National Subscriber Growth
- Own subscriber growth targets across Axios’s national newsletter portfolio
- Execute acquisition strategies across paid, owned, and earned channels
- Monitor audience composition, growth performance, and acquisition efficiency
- Contribute insights and recommendations to weekly growth reporting
Paid Media & Channel Diversification
- Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
- Drive diversification away from concentrated acquisition channels
- Establish and optimize CAC and conversion benchmarks by audience segment
- Partner with Creative on campaign messaging and assets
SME Audience Growth Pilot
- Build and validate a new SME audience acquisition model
- Run experiments around audience-product fit and conversion economics
- Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
- Make data-driven recommendations on what to scale, refine, or retire
Distribution, Retention & Operations
- Support national audience expansion through distribution partnerships
- Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
- Use AI-enabled workflows to improve experimentation, analysis, and campaign execution
Skills
- 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
- Proven experience growing subscription, membership, or first-party audience businesses
- Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
- Strong analytical skills across CAC, LTV, attribution, and funnel optimization
- Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
- Experience launching or scaling new growth initiatives or audience programs
What success looks like:
- Driving measurable national subscriber growth
- Improving acquisition diversification and efficiency
- Successfully validating and scaling the SME audience initiative
- Supporting audience and revenue growth through strategic experimentation and partnerships
AI Commitment
Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.What Axios brings to the table besides salary:
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including telehealth services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Key skills/competency
- Growth Marketing
- Audience Acquisition
- Subscriber Growth
- Paid Media
- Data Analysis
- Experimentation
- Channel Diversification
- Martech Tools
- AI Workflows
- Subscription Business Models
Skills & topics
- Growth Marketing
- Audience Acquisition
- Subscriber Growth
- Paid Media
- Data Analysis
- Experimentation
- Channel Diversification
- Martech Tools
- AI
- Subscription Marketing
- Manager
- Marketing Manager
- Digital Marketing
- Meta Ads
- Google Ads
- LinkedIn Ads
- CAC
- LTV
- Funnel Optimization
- Braze
- Segment
- Sigma
- Piano
How to get hired
- Tailor your resume: Highlight growth marketing, subscriber acquisition, and paid media experience relevant to Axios's needs.
- Showcase AI literacy: Emphasize any experience or willingness to use AI tools for marketing optimization.
- Quantify achievements: Use data to demonstrate success in growing audiences and subscriptions.
- Research Axios: Understand their mission, newsletters, and commitment to AI to align your application.
- Prepare for data-driven questions: Be ready to discuss your analytical approach to growth challenges.
Technical preparation
Master paid media platforms (Meta, Google, LinkedIn).,Practice A/B testing and funnel optimization.,Become proficient with martech and analytics tools.,Develop AI literacy for marketing tasks.
Behavioral questions
Describe a successful growth initiative you led.,How do you approach channel diversification?,Share an example of a data-driven recommendation.,How do you collaborate with cross-functional teams?
Frequently asked questions
- What is the salary range for the Manager, National & SME Growth role at Axios?
- The starting salary for the Manager, National & SME Growth position at Axios is between $95,000 and $120,000 annually. This range is dependent on factors like location, experience, and skills, and does not include other benefits. Axios considers cost of labor differentials across the country for remote-optional roles.
- What benefits does Axios offer its employees?
- Axios provides a comprehensive benefits package including a 401(k) with employer match, PPO and High Deductible health insurance options, HSA contributions, dental and vision coverage, 12-week paid primary caregiver leave, generous vacation and holidays, mental health support, learning stipends, a work-from-home stipend, and various health advocacy and family-forming benefits.
- What is Axios's stance on artificial intelligence in the workplace?
- Axios is committed to integrating AI into its operations. Employees are expected to develop AI literacy and utilize AI tools to boost productivity and creativity. The company invests in ongoing training to ensure effective and responsible AI integration into daily workflows.
- Does Axios prioritize diversity and inclusion?
- Yes, Axios is an equal-opportunity employer committed to diversity and inclusion. They prohibit discrimination and harassment based on various protected characteristics and ensure hiring decisions are based solely on qualifications, merit, and business needs.
- What kind of experience is required for the Manager, National & SME Growth role?
- This role requires at least 6 years of experience in growth marketing, audience acquisition, subscription, or lifecycle marketing. Proven success in growing subscription or membership businesses, deep paid media expertise (Meta, Google, LinkedIn), strong analytical skills, and experience with martech tools are essential.
- What are the key responsibilities of the Manager, National & SME Growth?
- Key responsibilities include owning national subscriber growth targets, executing acquisition strategies across paid, owned, and earned channels, leading paid media across various platforms, diversifying acquisition channels, building and validating SME audience acquisition models, and supporting distribution and retention initiatives.
- How does Axios approach compensation for remote or geographically diverse roles?
- Axios's compensation philosophy accounts for cost of labor differentials across the country. For remote-optional roles like this one, the salary range provided is intended to cover all possible US locations, but actual eligibility will be based on the candidate's specific location.
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