Digital Marketing Manager

Digital Marketing Manager

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

We are currently looking for a Digital Marketing Manager to join us at our facility in Glen Mills, PA.

About the Role

We are excited to invite applications for the position of Digital Marketing Manager, a role that plays a crucial part in enhancing our global brand presence. We are looking for a dynamic individual who can blend technical skills with creative talent to effectively support our B2B journey. In this position, you will have the opportunity to spearhead our digital strategies, boost engagement, and craft engaging content across our website and social media platforms. Your contributions will be vital in driving our Industrial brand forward.

Your Mission

• Shape and implement innovative digital strategies that boost our website, social media, and digital marketing efforts for the Industrial global business unit.
• Expand and streamline the website customer journey, CTA’s and funnel metrics.
• Lead website journey improvements and traffic expansion efforts.
• Ensure our website content is simple, streamlined and easy to understand.
• Support content and social media campaigns that resonate with our audience, foster vibrant online communities.
• Measure and analyze the success of digital campaigns, using insights to refine and optimize strategies.
• Collaborate seamlessly with global cross-functional teams to ensure consistent brand messaging and effective digital communications.
• Engage colleagues and partners worldwide to build awareness and amplify our brand.
• Train team members on cutting-edge digital tools and best practices to stay ahead in the game.

What We're Looking For

• A bachelor’s degree in marketing, communications, business, IT, or a related field (a master’s degree is a plus).
• Minimum 7 years of experience in digital marketing roles, including website and social media management.
• Experience in website redesign and updates a plus.
• Experience managing and updating website content with a strategic customer journey intent.
• Experience with digital transformation project in large organization.
• Expertise in creating engaging content and a keen eye for detail.
• Proficiency with social media management and analytics tools.
• Flexibility and agility to adapt to changing plans and directions.

Why Join Us?

• Influence a global Industrial brand and drive impactful digital marketing strategies.
• Work with innovative teams and cutting-edge digital tools.
• Expand your career in a collaborative and dynamic environment.

This is an active opening for which we are recruiting to fill immediately.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

If you're ready to take our digital presence to the next level and make a tangible impact, we want to hear from you. Apply now and become a key player in our exciting journey!

Our Company

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

Recruitment Fraud Alert: We take candidate safety seriously. If you believe you’ve encountered a fraudulent job posting claiming to represent our company, please include a link or screenshot and report it to TA-Support-Center@axalta.com.

Key skills/competency

• Digital Marketing Manager
• Digital Strategy
• Website Management
• Social Media Marketing
• Content Creation
• B2B Marketing
• Brand Messaging
• Customer Journey
• Data Analysis
• Digital Transformation