CRM & Lifecycle Lead
Avizio | WEFY Group
Job Overview
Who's the hiring manager?
Sign up to PitchMeAI to discover the hiring manager's details for this job. We will also write them an intro email for you.
Job Description
About Avizio | WEFY Group
This young startup is building the first European preventative health platform, combining blood tests, advanced insights, and personalized action plans powered by AI. Already adopted by over 3000 users in France, Portugal, and the UK, and integrated with dozens of partner labs, the solution also includes an AI "doctor" agent delivering actionable protocols daily. Its goal: to make preventative health the standard in Europe. After raising over €8 million, the company aims to scale across Europe.
About the role
As the Lifecycle & CRM Lead, your responsibilities will include:
- Activation flows from registration to customer status
- Customer onboarding
- Email & SMS strategy and execution, including copywriting
- Customer segmentation and behavioral personalization
- Subscription and repeat purchase optimization
- Referral program management
- Retention metrics, cohort analysis, NPS
Candidate Profile
We are looking for a Senior Individual Contributor with 5 to 8 years of experience who has built and led lifecycle programs, not just contributed to them. You can demonstrate concrete retention or LTV gains. You are proficient with tools like Klaviyo, Braze, Customer.io, or equivalent. You can write emails and SMS sequences, not just design them. You are comfortable with data: segmentation, cohorts, incrementality. Native or near-native French and professional English are required. Bonus points if you have experience with subscription/membership models, in health/wellness/DTC, or if you have built a referral program from scratch.
Why Join Us?
- Full responsibility from day one
- Consumer product with a strong positive impact on users' lives
- Company culture: young, dynamic, focused on sports and well-being
Key skills/competency
- CRM & Lifecycle Lead
- Customer Retention
- Email Marketing
- SMS Marketing
- Customer Segmentation
- Personalization
- Subscription Models
- Referral Programs
- Data Analysis
- Klaviyo/Braze
How to Get Hired at Avizio | WEFY Group
- Tailor your resume: Highlight your experience building and leading lifecycle programs, showcasing concrete retention and LTV gains with numbers. Emphasize your proficiency with CRM tools like Klaviyo or Braze and your data analysis skills.
- Craft a compelling cover letter: Clearly articulate your understanding of Avizio's mission and how your expertise in CRM and lifecycle marketing can drive their growth in the European market. Mention any relevant experience in subscription models or the health/wellness sector.
- Prepare for data-driven questions: Be ready to discuss specific examples of segmentation, cohort analysis, and incrementality. Showcase your ability to write compelling email and SMS copy.
- Demonstrate cultural fit: Show enthusiasm for Avizio's mission of preventative health and their dynamic, sports-and-wellness-oriented culture. Highlight your ability to take full responsibility from day one.
Frequently Asked Questions
Find answers to common questions about this job opportunity
Explore similar opportunities that match your background