Lead CRM & Lifecycle
Avizio | WEFY Group · Paris, Île-de-France, France
- On site
- Full-time
- €80,000 / year
- Paris, Île-de-France, France
Job highlights
- Lead CRM and lifecycle programs for a European health tech startup.
- Drive customer retention and LTV with data-driven strategies.
- Execute email and SMS campaigns, including copywriting.
- Optimize subscriptions, repeat purchases, and referral programs.
- Join a dynamic, impactful, and growth-focused team.
About the role
About Avizio | WEFY Group
This young startup is building the first European preventative health platform, combining blood tests, advanced insights, and personalized action plans powered by AI. Already adopted by over 3000 users in France, Portugal, and the UK, and integrated with dozens of partner labs, the solution also includes an AI "doctor" agent delivering actionable protocols daily. Its goal: to make preventative health the standard in Europe. After raising over €8 million, the company aims to scale across Europe.
About the role
As the Lifecycle & CRM Lead, your responsibilities will include:
- Activation flows from registration to customer status
- Customer onboarding
- Email & SMS strategy and execution, including copywriting
- Customer segmentation and behavioral personalization
- Subscription and repeat purchase optimization
- Referral program management
- Retention metrics, cohort analysis, NPS
Candidate Profile
We are looking for a Senior Individual Contributor with 5 to 8 years of experience who has built and led lifecycle programs, not just contributed to them. You can demonstrate concrete retention or LTV gains. You are proficient with tools like Klaviyo, Braze, Customer.io, or equivalent. You can write emails and SMS sequences, not just design them. You are comfortable with data: segmentation, cohorts, incrementality. Native or near-native French and professional English are required. Bonus points if you have experience with subscription/membership models, in health/wellness/DTC, or if you have built a referral program from scratch.
Why Join Us?
- Full responsibility from day one
- Consumer product with a strong positive impact on users' lives
- Company culture: young, dynamic, focused on sports and well-being
Key skills/competency
- CRM & Lifecycle Lead
- Customer Retention
- Email Marketing
- SMS Marketing
- Customer Segmentation
- Personalization
- Subscription Models
- Referral Programs
- Data Analysis
- Klaviyo/Braze
Skills & topics
- CRM Lead
- Lifecycle Marketing
- Customer Retention
- Email Marketing
- SMS Marketing
- Customer Segmentation
- Personalization
- Subscription Models
- Referral Programs
- Data Analysis
- Klaviyo
- Braze
- Health Tech
- Startup
- AI
- Europe
- Marketing Manager
- Growth Marketing
How to get hired
- Tailor your resume: Highlight your experience building and leading lifecycle programs, showcasing concrete retention and LTV gains with numbers. Emphasize your proficiency with CRM tools like Klaviyo or Braze and your data analysis skills.
- Craft a compelling cover letter: Clearly articulate your understanding of Avizio's mission and how your expertise in CRM and lifecycle marketing can drive their growth in the European market. Mention any relevant experience in subscription models or the health/wellness sector.
- Prepare for data-driven questions: Be ready to discuss specific examples of segmentation, cohort analysis, and incrementality. Showcase your ability to write compelling email and SMS copy.
- Demonstrate cultural fit: Show enthusiasm for Avizio's mission of preventative health and their dynamic, sports-and-wellness-oriented culture. Highlight your ability to take full responsibility from day one.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a CRM & Lifecycle Lead at Avizio?
- As a CRM & Lifecycle Lead at Avizio, you will own activation flows, customer onboarding, email/SMS strategy and execution, customer segmentation, personalization, subscription optimization, and referral programs. You'll also be responsible for retention metrics, cohort analysis, and NPS.
- What experience is required for the CRM & Lifecycle Lead position at Avizio?
- Avizio seeks a Senior Individual Contributor with 5-8 years of experience specifically in building and leading lifecycle programs. You must have demonstrable retention or LTV gains, be proficient with CRM tools like Klaviyo or Braze, skilled in email/SMS copywriting, comfortable with data analysis (segmentation, cohorts), and possess near-native French and professional English.
- What makes Avizio a unique company to work for as a CRM & Lifecycle Lead?
- Avizio is building Europe's first preventative health platform using AI, offering a consumer product with a significant positive impact. You'll have full responsibility from day one in a young, dynamic culture focused on sports and well-being, and you'll be part of a company that has successfully raised over €8 million to scale across Europe.
- What are the bonus qualifications for the CRM & Lifecycle Lead role at Avizio?
- Bonus qualifications include experience with subscription/membership models, a background in health/wellness/DTC industries, or prior experience building a referral program from scratch. These would make your application particularly strong.
- How important is data analysis for the CRM & Lifecycle Lead role at Avizio?
- Data analysis is crucial. You need to be comfortable with segmentation, cohort analysis, and understanding incrementality to optimize customer lifecycle and drive retention and LTV. Demonstrating these skills with concrete figures is key.