Senior Partner Marketing Manager
Avalara · United States
- Hybrid
- Full-time
- $178,100 / year
- United States
Job highlights
- Build integrated partner marketing campaigns.
- Drive pipeline growth and partner engagement.
- Collaborate across internal teams and partners.
- Utilize AI for campaign optimization and analysis.
- Focus on demand generation in SaaS.
About the role
About The Role
As a Senior Partner Marketing Manager, you will build integrated partner marketing campaigns that drive pipeline growth and partner engagement across Avalara's strategic emerging partner ecosystem. Reporting to the Director of Partner Marketing, you'll collaborate with various teams, including Partner Managers, Revenue Marketing, Strategic Alliances, and Marketing Operations. Your goal is to deliver full-funnel programs that support referral, co-sell, and co-marketing motions. You'll help scale partner marketing impact through data-driven execution, AI-enabled optimization, and collaboration.
Responsibilities
- Build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions.
- Collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion.
- Oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches.
- Develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals.
- Oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals.
- Build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems.
- Use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis.
- Partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs.
- Build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution.
- Work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives.
- Deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs.
- Monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness.
- Report on partner program contributions to segment pipeline, providing recommendations to improve performance.
- Improve campaigns by using data, automation, and AI-driven insights.
What You’ll Need To Be Successful
- 5+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment.
- Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes.
- Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs.
- Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24).
- Familiarity with applying AI tools for segmentation, targeting, and campaign optimization.
About Avalara
Avalara is an AI-first Company. AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
Equal Opportunity Employer
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
Key skills/competency
- Partner Marketing
- Demand Generation
- SaaS Marketing
- Campaign Management
- AI Tools
- Marketo
- Salesforce
- 6sense
- Pipeline Growth
- B2B Marketing
Skills & topics
- Partner Marketing
- Demand Generation
- Channel Marketing
- SaaS
- B2B Marketing
- Campaign Management
- AI Marketing
- Marketo
- Salesforce
- 6sense
- Avalara
- Marketing Manager
How to get hired
- Tailor your resume: Highlight your B2B SaaS partner marketing, demand generation, and AI tool experience, using keywords from the job description.
- Showcase campaign success: Quantify your achievements in building and executing multi-channel campaigns that drive pipeline and revenue outcomes.
- Demonstrate AI familiarity: Provide examples of how you've used AI tools for segmentation, targeting, or optimization in marketing campaigns.
- Understand Avalara's mission: Research Avalara's AI-first approach and their role in tax technology to align your application with their goals.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Senior Partner Marketing Manager role at Avalara?
- The Senior Partner Marketing Manager at Avalara will focus on building and executing integrated partner marketing campaigns designed to drive pipeline growth and enhance partner engagement within the company's strategic emerging partner ecosystem. This involves full-funnel program development and data-driven optimization using AI.
- What experience is essential for the Senior Partner Marketing Manager position at Avalara?
- Avalara requires at least 5 years of B2B marketing experience, specifically in partner or channel marketing within the SaaS industry. Experience with demand generation, implementing partner marketing programs for pipeline and revenue, and utilizing platforms like Marketo, Salesforce, and 6sense, including AI tools, is crucial.
- How does Avalara incorporate AI into its marketing efforts?
- Avalara is an AI-first company, embedding AI into its workflows, decision-making, and products. For this role, AI is used for audience segmentation, targeting, campaign optimization, and performance analysis to improve marketing efficiency and drive results.
- What are the key marketing platforms mentioned for this role?
- The role involves building campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24. Familiarity with these and similar marketing and sales enablement tools is expected.
- Can you describe Avalara's company culture?
- Avalara fosters a bright, innovative, and disruptive culture, symbolized by their 'orange' spirit. They emphasize empowerment, diversity, equity, and inclusion, with employee-run resource groups and a commitment to enriching their culture with diverse perspectives. They are a billion-dollar business focused on defining the relationship between tax and tech.
- What is the expected career growth in this Senior Partner Marketing Manager role?
- While specific career paths are not detailed, Avalara encourages employees to grow with AI by staying curious about new trends and best practices, and by sharing their learnings. The role's focus on AI-driven insights and optimizing campaign performance suggests opportunities for professional development in advanced marketing strategies.
- What kind of performance metrics will the Senior Partner Marketing Manager be responsible for?
- The Senior Partner Marketing Manager will be responsible for delivering partner-sourced pipeline performance, including MQLs and SQLs tied to assigned partners and programs. They will also monitor campaign inputs to improve conversion rates and pipeline velocity, and report on partner program contributions to segment pipeline.
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