Social Media Manager, Fusion

Position Overview: Social Media Manager, Fusion

Autodesk, a global leader in design and make technology, is seeking a dynamic and detail-oriented Social Media Manager for Fusion. This role will join our Product Design & Manufacturing marketing team, leveraging our community of 1,000,000+ followers across social media to drive impact and growth.

As the Social Media Manager for Autodesk Design and Manufacturing, you will manage our YouTube, LinkedIn, Twitter, and Facebook channels, and set the broader social media marketing strategy. This position requires exceptional attention to detail, strong organizational skills, and the technical aptitude to understand the basics of Autodesk product design and manufacturing solutions and industry. The ideal candidate will have experience with enterprise social media management, a strong work ethic, and the ability to stay calm under pressure.

Responsibilities

• Develop, message, and implement a consistent written and visual voice and tone for our Autodesk Design & Manufacturing social media channels.
• Curate and organize a consistent pipeline of user-generated Autodesk Fusion content for social media platforms including LinkedIn, Twitter, and Meta.
• Develop a community management strategy for YouTube that addresses customer feedback and pain points in a consistent, timely fashion.
• Collaborate with stakeholders from marketing, product, partnerships, and sales to create and implement high-performing organic social media campaigns.
• Serve as primary subject matter expert on emerging trends in social media, including impactful algorithm changes, new platforms, and the impact of LLMs on social media strategy.
• Manage and maintain the social media content intake queues and publishing calendars for Autodesk Design and Manufacturing social channels.
• Track and report on social media channel health to assess efficacy and areas for improvement.
• Support in organizing and promoting digital events, including webinars, social media livestreams, and giveaways or promotional offers.

Minimum Qualifications

• Proven experience in managing social media platforms for a B2B company.
• Strong understanding of social media best practices and platform-specific audience engagement.
• Excellent written and verbal communication skills, including the ability to copy-edit your own and others' work, serving as quality control for all published content.
• Ability to create visually appealing content using basic graphic design tools if needed; an eye for what works is more important than being able to do it all yourself.
• Organizational skills with the ability to manage multiple projects and meet deadlines, including creating transparent and intuitive organizational structures for others.
• Sufficient technical aptitude to understand and convey the basics of Autodesk product design and manufacturing solutions.
• Strong work ethic and ability to work independently and as part of a team.
• Ability to stay calm and work efficiently under pressure, with shifting deadlines and by leveraging creativity and ingenuity.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Familiarity with social media management tools such as Sprout Social.
• Experience with basic video editing software such as Vimeo or Wistia; Adobe Creative Suite proficiency is a plus.
• Familiarity with basic principles of SEO and content optimization, with an understanding of how AI is impacting traditional approaches to SEO and content performance being a significant advantage.
• Previous experience in the product design and manufacturing industry is a plus; being able to understand, empathize with, and communicate to the designer or engineer persona is a must.
• Experience leveraging AI to automate workflows or drive operational efficiency.

Key skills/competency

• Social Media Management
• B2B Marketing
• Content Curation
• Community Engagement
• Digital Marketing Strategy
• SEO & Content Optimization
• Video Editing
• Graphic Design
• Analytical Reporting
• AI Workflow Automation