Senior Social Media & Influencer Manager

Position Overview

Autodesk makes software empowering creators to imagine, design, and build the future. Our Media & Entertainment (M&E) team partners with the world's leading storytellers and creators. Flow Studio, a platform within M&E, aims to attract new creator audiences to Autodesk, with organic social as a primary growth channel. This channel must attract new users, build meaningful affinity, and translate into measurable demand (signups and upgrades).

This is a strategic and hands-on Senior Social Media & Influencer Manager role. You will own a high-velocity content engine, creator partnerships, and the measurement framework linking social activity to business outcomes, while adapting to new discovery behavior, including journeys that begin in generative AI / LLMs.

This high-impact position sits at the intersection of product marketing, the creator economy, and emerging AI-led discovery. You'll own a primary channel for Flow Studio growth and be accountable for converting social investment into measurable business results. If you are energized by fast creative cycles, measured experimentation, and building programs that convert audiences into customers, this role at Autodesk is for you.

Responsibilities

• Lead platform-specific social strategies (TikTok, IG, LinkedIn, X, YouTube) that directly drive signups and upgrades; build campaign measurement frameworks and run data-driven optimizations.
• Operate a high-velocity content engine: own the editorial calendar, publish multiple times daily, convert event moments into scalable short-form assets, and art-direct creative with agencies and freelancers.
• Lead creator, influencer, and UGC programs end-to-end: audience targeting, briefs, compliance & licensing, onboarding, payments, and performance reporting.
• Manage external creative partners and independent contractors, overseeing production, budgets, timelines, and quality control.
• Partner across a matrixed organization (Brand, Product, Community, Strategy, Education, Demand Gen, and Paid Media teams) to align messaging, content, timing, and KPIs for maximum impact.
• Maintain deep knowledge of the AI creative tool market and creator workflows, applying that perspective to content, recruitment, and measurement.

Minimum Qualifications

• Revenue-first social leadership: Proven track record building social programs that move the funnel, with examples where social activity translated into measurable signups, trials, or upgrades.
• High-velocity content operations: Experience running a content engine that publishes multiple times per day, produces repeatable event/content workflows, and generates scalable short-form video.
• Creator & influencer mastery: Demonstrated success designing and running creator activations, handling briefs, licensing, FTC compliance, and delivering usable creator assets.
• Agency & contractor management: History managing creative agencies, outside production teams, and independent contractors to deliver against brief, tight timelines, and budgets.
• AI + SaaS domain experience: Deep familiarity with AI creative tools/market and experience working in SaaS or product-driven marketing environments (i.e., understanding product narrative, trials, and upgrades).
• Analytical fluency: Strong capability with platform analytics and web analytics, experimentation, and turning data into prioritized optimizations that improve conversion metrics.

Preferred Qualifications

• 8+ years experience in social, content, creator, or product marketing with clear examples of business impact.
• Portfolio with platform-differentiated social work (TikTok/IG Reels, LinkedIn, X, YouTube) and strong copy examples.
• Hands-on short-form video production experience and willingness to travel for events/production.
• Proven experience running influencer/creator programs, including licensing and FTC/compliance.
• Proven experience managing creative agencies, production vendors, and freelance networks.
• Deep knowledge of the AI creative tool market and practical experience using AI tools in social workflows.
• Demonstrated success working cross-functionally in a matrixed organization with Brand, Product, Community, and Demand Gen partners.
• Excellent written and verbal communication and strong project management skills.
• Comfortable operating in a fast-paced, ambiguous environment and scaling processes while maintaining quality.

Key skills/competency

• Social Media Strategy
• Influencer Marketing
• Content Creation
• Campaign Measurement
• Generative AI
• SaaS Marketing
• Platform Analytics
• Cross-functional Collaboration
• Agency Management
• Digital Marketing