Alliance Partner Marketing Manager

Position Overview

The Alliance Partner Marketing Manager at Autodesk will own the planning and execution of joint go-to-market (GTM) programs with strategic alliance partners, including major cloud and platform partners like AWS. This role is crucial for extending Autodesk’s platform and industry offerings through integrated co-marketing programs. You will collaborate closely with Alliance Management, Industry Marketing, Demand Generation, and Sales teams to drive awareness, adoption, and measurable pipeline impact. Success is defined by strong partner collaboration, high-quality GTM execution, and significant contribution to pipeline and revenue outcomes.

Key Responsibilities

• Own the planning and execution of joint go-to-market programs with strategic alliance partners, aligned to shared business objectives and target audiences.
• Translate alliance strategy into integrated co-marketing plans, campaigns, and launches that clearly position joint solutions and use cases.
• Partner closely with Alliance Management and Industry Marketing to align messaging, positioning, and industry-specific value propositions.
• Plan and execute co-branded campaigns, promotions, and launches aligned to strategic cloud alliances and marketplaces.
• Develop and scale marketing motions across cloud marketplaces (e.g., AWS Marketplace), including co-sell, referral, and marketplace-driven demand programs.
• Serve as the primary marketing point of contact for assigned alliance partners, managing joint planning, execution, timelines, and approvals.
• Coordinate cross-functionally with partner marketing teams, demand generation, and sales to ensure effective execution and field readiness.
• Ensure consistency and brand alignment across all joint marketing assets and programs.
• Track, analyze, and report on program performance, including engagement, pipeline contribution, and sourced opportunities.
• Use performance insights to optimize GTM programs and continuously improve alliance marketing effectiveness.
• Contribute to partner planning, quarterly reviews, and the evolution of alliance marketing best practices and processes.

Minimum Qualifications

• 5+ years of experience in Alliance or Platform & Marketplace marketing, preferably in SaaS or technology environments.
• Proven experience executing joint go-to-market and co-marketing programs with strategic partners.
• Comfort working with large, complex partner organizations and their marketing and sales teams.
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Experience connecting marketing programs to pipeline and revenue outcomes using data and performance metrics.
• Excellent written and verbal communication skills.
• Ability to operate effectively in a cross-functional, matrixed organization.
• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
• Willingness to travel up to 25%.

About Autodesk

Autodesk is a company where amazing things are created every day with their software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. They help innovators turn their ideas into reality, transforming not only how things are made, but what can be made. Autodesk prides itself on its culture, which guides work, interactions, customer connections, and global presence. Joining Autodesk means doing meaningful work that helps build a better world designed and made for all.

Benefits

Autodesk offers comprehensive health and financial benefits, time away, and everyday wellness support to enable Autodeskers to do their best work. More details on U.S. benefits can be found at https://benefits.autodesk.com/.

Salary Information

For U.S.-based roles, the expected starting base salary for this position is between $103,000 and $183,920. Offers consider candidate experience and geographic location and may exceed this range. The compensation package may also include annual cash bonuses, commissions, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity & Diversity

Autodesk is committed to building a diverse workplace and inclusive culture, proudly an equal opportunity employer considering all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. They also consider qualified applicants regardless of criminal histories, consistent with applicable law. Learn more about their culture of belonging at https://www.autodesk.com/company/diversity-and-belonging.

Key skills/competency

• Alliance Marketing
• Go-to-Market Strategy
• Cloud Marketplaces
• SaaS Marketing
• Campaign Management
• Partnership Development
• Pipeline Generation
• Data Analysis
• Cross-functional Collaboration
• Project Management