SEO Associate
Augnito · Mumbai, Maharashtra, India
- On site
- Full-time
- $85,000 / year
- Mumbai, Maharashtra, India
Job highlights
- Manage SEO/SEM strategy for healthcare AI company.
- Improve organic search rankings, impressions, clicks, conversions.
- Conduct technical audits and implement SEO best practices.
- Analyze campaign performance and identify growth opportunities.
- Collaborate with product and development teams.
About the role
About Augnito
Augnito is the next gen Voice AI powering the healthcare industry. Augnito empowers medical professionals and streamlined clinical workflows with cloud-based, AI speech recognition that offers ergonomic data entry with 99% accuracy, without the need for voice profile training, from any device, anywhere. From the outset, Augnito was built in close partnership with clinicians, using human-centered design, to create an AI natural language processing engine to fit your needs – not the other way around. As a result, Augnito offers excellent support for a wide variety of clinical vocabulary and workflows and can halve your clinical reporting and admin time, increase revenue, prevent physician burnout, eliminate transcription waiting delays, and enable you to focus your energy on patient care – not documentation. Augnito is currently deployed at 300+ hospitals and health systems and has a growing presence in 20+ countries, including the US, UK, and Canada.About the Role
Augnito is in growth mode, and currently looking for an SEO Specialist to work with our Product Team to oversee our overall organic and paid search performance. As an SEO Specialist you will be responsible for planning, implementing, and managing our SEO strategy which includes understanding the Buyer’s persona, building On-Page, Off-Page and Technical SEO, building backlinks, analyse SEO campaign performance and recommend actionable strategies to improve SEO rankings. Your goal will be to improve rankings, impressions, clicks and conversions. You will be managing all SEO/SEM campaigns to maximise ROI. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.Responsibilities
- Identify our buyer persona to better target identified audiences
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, Semrush, Majestic, Screaming Frog, etc.
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, tag management, etc.) that may negatively impact organic search rankings
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Setup Marketing Operations and generate reports to present to higher management
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
- Monitor, analyze and update daily performance metrics to understand SEO and SEM strategy performance
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
Basic Qualifications
- 1-3 years of experience as an SEO professional or similar role for product companies
- Proven experience in planning and implementing a successful SEO strategy
- Solid understanding of performance marketing, marketing operations, and online customer acquisition
- Proven understanding of search engine algorithms and ranking methods
- Proven SEM experience managing paid campaigns in Google
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- In-depth knowledge of research principles and methods and experience in analyzing data
- Familiarity with content management systems
- Up to date with the latest trends and best practices in SEO and SEM
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Excellent written and verbal communication skills
- Passion for SEO and digital marketing
Preferred Qualifications
- Experience in working for SaaS companies.
- Experience in working for healthcare companies
- Experience in setting up Marketing Operations
- Ability to write compelling and high-quality website content, including blog posts and page descriptions
Key Skills/Competency
- SEO Strategy
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Backlink Building
- SEO Audits
- Keyword Research
- PPC Management
- Google Analytics
- SaaS Marketing
Skills & topics
- SEO Specialist
- SEO Strategy
- SEM
- PPC
- Google Analytics
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- SaaS
- Healthcare AI
- Digital Marketing
How to get hired
- Tailor your resume: Highlight SEO strategy, SEM, and analytics experience relevant to SaaS and healthcare.
- Showcase your portfolio: Include case studies demonstrating SEO success and ROI from campaigns.
- Prepare for technical questions: Be ready to discuss SEO audits, keyword research, and algorithm updates.
- Demonstrate passion for SEO: Articulate your understanding of the latest trends and Augnito's mission.
- Research Augnito's market: Understand their Voice AI solutions in healthcare and their growth trajectory.
Technical preparation
Master Google Analytics and Search Console.,Practice technical SEO audits with Screaming Frog.,Develop keyword research skills with Ahrefs/Semrush.,Understand HTML, CSS, and JavaScript constraints.
Behavioral questions
Describe a challenging SEO problem you solved.,How do you stay updated with SEO trends?,How do you collaborate with development teams?,How do you measure SEO success beyond rankings?
Frequently asked questions
- What are the key responsibilities of an SEO Specialist at Augnito?
- As an SEO Specialist at Augnito, you will be responsible for planning, implementing, and managing the company's SEO strategy. This includes understanding buyer personas, building on-page, off-page, and technical SEO, conducting backlink analysis, analyzing SEO campaign performance, and implementing actionable strategies to improve search rankings, impressions, clicks, and conversions.
- What skills and experience are required for the SEO Specialist role at Augnito?
- The role requires 1-3 years of experience as an SEO professional, with proven experience in planning and implementing successful SEO strategies. A solid understanding of performance marketing, marketing operations, online customer acquisition, search engine algorithms, and SEM campaign management is essential. Proficiency with website analytics tools like Google Analytics and knowledge of HTML, CSS, and JavaScript are also important.
- What are the preferred qualifications for an SEO Specialist at Augnito?
- Preferred qualifications include experience working for SaaS companies, specifically in the healthcare sector. Experience in setting up marketing operations and the ability to write compelling, high-quality website content, including blog posts and page descriptions, are also highly valued.
- How will this SEO Specialist role contribute to Augnito's growth?
- The SEO Specialist plays a crucial role in driving Augnito's business growth by enhancing its online presence. By improving search rankings, impressions, clicks, and conversions, the role directly impacts customer acquisition and brand visibility in the competitive healthcare AI market.
- What SEO tools and platforms will I be expected to use at Augnito?
- You will manage and utilize various SEO-related assets and tools, including Google My Business, Google Search Console, Google Analytics, Google Tag Manager, Ahrefs, Semrush, Majestic, and Screaming Frog, among others.
- What kind of technical SEO tasks are involved in this role?
- The role involves conducting regular technical SEO audits, working with the web development team to fix issues impacting organic search rankings (e.g., page load speeds, crawl errors, tag management), and ensuring SEO best practices are implemented on newly developed code.
- How does Augnito use SEO and SEM for its business goals?
- Augnito uses SEO and SEM to maximize ROI and drive business growth. The SEO Specialist will manage all SEO/SEM campaigns, track and analyze website analytics and PPC initiatives, and develop strategies to improve search engine visibility and lead generation.