Startup Marketing
Attio
Job Overview
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Job Description
About Attio
Attio is on a mission to redefine CRM for the AI era. We're building the first AI-native CRM, designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.
About The Role: Startup Marketing
We're looking for a builder to own Attio's presence in the early-stage ecosystem. You'll design and execute the programs, events, and partnerships that position Attio as the CRM of choice for the next generation of startups. Working alongside VCs, accelerators, and the most promising startups, you'll shape how Attio shows up in the community while driving platform adoption. The goal is for you to become an indispensable resource for founders navigating their growth journey and a trusted partner across the ecosystem.
The ideal candidate brings deep startup ecosystem knowledge, creative program design, strong relationship-building instincts, and the ability to move fast and thoughtfully in an early-stage environment. You'll craft compelling startup offerings, lead high-impact events that bring founders together, create meaningful content, and represent Attio as a go-to voice in the startup world. If you thrive at the intersection of product, community, and growth, this role is for you.
What you'll do
- Strategic partnerships: Build and manage relationships with VCs, accelerators, and startup ecosystem partners to drive platform adoption.
- Startup program: Create, launch, and scale compelling startup offerings and growth initiatives tailored to early-stage companies (seed to Series B).
- Events & community: Design and execute high-impact events (demo days, hackathons, summits, and more) that bring founders together in meaningful, engaging ways.
- Campaigns & activation: Partner closely with Sales and other teams to reach new customers across the startup ecosystem.
- Represent Attio: Serve as Attio's voice in the startup community, showcasing deep product knowledge with technical capability and founder empathy.
- Content & storytelling: Produce content and narrative that positions Attio as the CRM of choice for early-stage startups and resonates with the founder community.
What you’ll bring
- 5+ years of experience as a founder/operator, in venture capital, or at an early-stage startup.
- Direct experience or existing relationships with venture capital firms, accelerators, and/or startup communities.
- Proven ability to develop and ship complex programs that deliver results.
- Strong written and verbal communication skills, with the ability to craft compelling narratives for the startup audience.
- A builder’s mindset — you thrive in startup environments, are comfortable with ambiguity, and GSD.
- An eye for quality — whether you’re building a startup program or running a founder’s event, you know what good looks like and deliver work you stand behind.
Key skills/competency
- Startup Ecosystem
- Venture Capital (VC) Partnerships
- Accelerator Programs
- Community Building
- Event Management
- Content Marketing
- Relationship Management
- Growth Initiatives
- CRM Adoption
- Entrepreneurial Mindset
How to Get Hired at Attio
- Research Attio's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their drive to redefine CRM for the AI era.
- Tailor your resume for Startup Marketing: Highlight experience in startup ecosystems, venture capital, program management, and community building, showcasing quantifiable impact in previous roles.
- Showcase ecosystem knowledge: Emphasize your deep understanding of the early-stage startup landscape, including relevant contacts and successful past initiatives.
- Prepare for the working session: Focus on demonstrating collaborative problem-solving, strategic thinking for the Startup Marketing role, and cultural alignment during Attio's core interviews.
- Articulate your builder's mindset: During interviews, share specific examples of how you've thrived in ambiguous, fast-paced environments and delivered high-quality results.
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