Job Overview
Job TitleVP of Product Marketing
Job TypeFull Time
Offered Salary$257,500
LocationHybrid
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Job Description
About The Role
Attentive is hiring a VP of Product Marketing to define how our platform competes and wins. This team owns platform positioning, messaging, competitive strategy, launches, analyst relations and is an authority on customer needs. Customers are across an omni-channel, multi-product portfolio serving retention marketers, CMOs, and digital leaders. The team is responsible for translating product innovation into clear differentiation in a highly competitive market that drives win rate, multi-product adoption, retention, and revenue. Our team culture is direct, accountable, and performance-driven. This role will be critical to evolve and bring a strong point of view on where we win, where we lose, and how our narrative must evolve in an AI-forward market. The role partners closely with Product and Revenue leadership and directly influences the roadmap.What You’ll Accomplish
- Define and drive a clear, differentiated platform narrative that strengthens our competitive edge across buying groups.
- Own all product release marketing, from positioning and packaging to launch strategy and full field readiness.
- Create data-driven, field-ready competitive plays that improve win rates and expansion.
- Partner closely with Product, Revenue, Enablement, and Marketing leadership to ensure roadmap, messaging, and execution stay tightly aligned.
- Drive speed and agility in go-to-market execution, ensuring positioning evolves quickly as products, competitors, and customer expectations change.
- Equip Sales and Customer teams with sharp messaging, objection handling, and differentiation grounded in market insight.
- Lead, coach, and scale a high-performing team of product marketers, setting strong standards for clarity, rigor, speed, and measurable impact.
Your Expertise
- 12-15+ years product marketing experience, ideally in B2B SaaS, marketing technology, or a closely related space
- Proven track record of driving product awareness and adoption across various industries and segments
- Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented
- Significant experience working closely with executive teams
- A passionate champion for the voice of the customer
- Clear, concise communicator with excellent written and verbal skills and a passion and superpower in storytelling through words and visuals
- A master of storytelling and value driven messaging
- Ability to execute fast-paced and dynamic projects in a highly organized manner
- Bachelor's Degree
Perks and Benefits
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.Key skills/competency
- Product Marketing
- B2B SaaS
- Marketing Technology
- Competitive Strategy
- Go-to-Market Strategy
- Messaging
- Positioning
- Product Launches
- Sales Enablement
- Team Leadership
How to Get Hired at Attentive
- Research Attentive's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight your 12-15+ years of B2B SaaS/MarTech product marketing experience, focusing on competitive strategy, product launches, and team leadership.
- Craft a compelling cover letter: Emphasize your storytelling skills, customer advocacy, and ability to drive revenue and adoption in a competitive market.
- Prepare for behavioral questions: Be ready to discuss your experience with executive teams, customer-centric approach, and entrepreneurial mindset during interviews.
- Showcase your AI and GTM expertise: Demonstrate how you've translated product innovation into market differentiation, especially in an AI-forward landscape.
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