Marketing Coordinator - Demand Generation

Overview

DX, now part of Atlassian, is a rapidly growing SaaS company focused on helping engineering leaders build high-performing, productive teams. Our platform provides actionable insights into developer experience and productivity, empowering major companies like Netflix, Uber, Dell, Pfizer, and Vanguard. Having grown from a bootstrapped startup to a category-defining company, DX's recent acquisition by Atlassian means greater resources, accelerated product innovation, and an even broader impact for teams worldwide.

About the Role: Marketing Coordinator - Demand Generation

We are seeking a Marketing Coordinator - Demand Generation to play a crucial role in supporting our demand generation programs at DX. This is a hands-on position, requiring deep engagement with tools, data, and the intricate details that drive successful campaigns. You will contribute to executing campaigns across various channels, including paid ads, email, SEO, and our website. Projects will range from well-defined tasks to ambiguous challenges that require creative problem-solving from the ground up.

Your daily responsibilities may include building prospect lists, cleaning data, drafting compelling copy, conducting QA for landing pages, and meticulously analyzing metrics to identify effective strategies. This role is ideal for individuals early in their career (1–3 years of experience) who are eager to tackle complex problems, aren't afraid of "unglamorous" foundational work, and are driven to master the fundamentals of B2B demand generation through practical, behind-the-scenes experience.

This hybrid role requires four days a week in DX's downtown Salt Lake City office, with an optional work-from-home day on Thursdays. Parking passes are provided for all in-office employees.

Responsibilities

This is a dynamic role, with tasks adapting to team needs. Example projects and responsibilities include:

• Paid Campaign Analysis And Management:
  • Support the setup, QA, and ongoing management of paid campaigns across Google, LinkedIn, and other platforms.
  • Edit and iterate on ad copy; help coordinate creative tests and new angles to try.
  • Pull performance data, keep dashboards up to date, and surface patterns or issues to the team, even when the data is messy or incomplete.
• Email Programs:
  • Build and maintain prospect lists, including cleaning data, de-duplicating records, and fixing CRM issues.
  • Draft email copy and sequences based on briefs from demand generation managers.
  • Assist with scheduling, QA, and deployment of nurture, outbound, and lifecycle campaigns.
  • Monitor performance (opens, clicks, replies, unsubscribes) and flag problems early, even if it means digging through logs or spreadsheets.
• Content And Website Optimization:
  • Coordinate publishing of SEO-optimized content in our CMS, including formatting, internal links, and on-page details.
  • Assist with setting up and monitoring A/B tests on landing pages, forms, and conversion paths.
  • Support experimental programs (e.g., ABM, direct mail) with list building, asset coordination, vendor wrangling, and follow-up tracking.

Qualifications

How you work

We encourage you to apply if you align with the following:

• Empathetic, low ego, and a humble team player.
• Ambitious, self-motivated, and persistent with a growth mindset.
• Strong writer with attention to detail and analytical thinking.
• Quickly picks up new tools, platforms, and technical concepts.
• Comfortable working with data and drawing insights from metrics.
• Excited to experiment and learn new marketing approaches.
• 1-3 years of experience in marketing or a related analytical role.
• A track record of excellence in previous roles.

Bonus Points For:

• Familiarity with paid advertising platforms (Google Ads, LinkedIn, etc.).
• Experience with email marketing or CRM platforms.
• Understanding of marketing analytics and tracking.
• Knowledge of SEO, content marketing, or business development best practices.
• Experience marketing to technical or B2B audiences.
• Basic understanding of marketing automation and workflows.
• Any exposure to martech tools.

What you're looking for

You’re Looking For a Role Where You Can:

• Be part of a passionate, driven, and welcoming team.
• Have a measurable impact on a company's success.
• Challenge yourself and accelerate your career trajectory.
• Ownership of your work without micromanagement.
• Level up your skills across multiple demand generation channels.
• Learn from experienced marketers in a fast-growing environment.

Compensation

At Atlassian, we design equitable and competitive compensation programs. The baseline of our range is higher than the typical market range, and we expect to hire most candidates near this baseline. Base pay is determined by a candidate's skills, expertise, or experience.

For this role, the current base pay ranges for new hires in the United States are:

• Zone A: USD 153,000 - USD 199,750
• Zone B: USD 137,700 - USD 179,775
• Zone C: USD 127,800 - USD 166,850

This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on geographic pay zones.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family, and engagement with your local community. Offerings include health and wellbeing resources, paid volunteer days, and more. Learn more at go.atlassian.com/perksandbenefits.

About Atlassian

At Atlassian, our common goal is to unleash the potential of every team. Our software products help teams globally, with solutions designed for all types of work. Team collaboration through our tools makes the impossible possible. We believe unique contributions from all Atlassians drive our success and ensure our products and culture incorporate diverse perspectives and experience. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All information is confidential according to EEO guidelines. Accommodations or adjustments can be supported at any recruitment stage; inform our Recruitment team. Learn more about our culture and hiring process at go.atlassian.com/crh.

Key skills/competency

• Demand Generation
• Paid Advertising
• Email Marketing
• SEO Content Optimization
• CRM Management
• Marketing Analytics
• A/B Testing
• Data Analysis
• B2B Marketing
• Campaign Execution