Field Marketing Manager, Brazil
Atlassian · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
Job highlights
- Lead marketing programs in LATAM, focusing on Brazil.
- Develop integrated strategies with sales and marketing teams.
- Drive pipeline and measure campaign performance.
- Collaborate across diverse internal teams.
- Requires 6-7 years B2B field marketing experience.
About the role
Field Marketing Manager, Brazil
Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market, Enterprise, and Strategic segments in LATAM, with a focus on Brazil. Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for LATAM. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness. You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base. We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences. If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here.
In This Role You Will
- Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within LATAM market
- Deliver marketing campaigns and programs that will drive LATAM pipeline, with a specific focus on Brazil
- Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy
- Be an advocate for the LATAM/Brazil sales organization and help the rest of the marketing team understand regional priorities
- Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans
- Manage the LATAM/Brazil activity calendar for the year
- Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure
- Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns
- Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns
- Engage with the Atlassian Brand and Global Communications teams to build awareness in the LATAM market through campaigns and PR agency support
- Oversee the localization and adaptation of global marketing content and materials to ensure relevance to regional audiences
On The First Day We'll Expect You To Have
- At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus
- In-depth experience working with marketing and sales funnels
- Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams
- Self-starting tendencies with an ability to drive projects forward
- Critical thinking with strong problem-solving skills
- The ability to successfully manage multiple campaigns and programs running at the same time
- A passion for metrics. You live for the data and use it to guide your programs and spend
- Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)
- Brazilian Portuguese native essential
More About Our Team
Serious collaboration is the key to success for this role. You’ll be working cross-functionally with several stakeholders across sales, product marketing, analytics, design, web and buyer experience teams. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.
Qualifications
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.
In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
- Zone A: $127,800 - $166,850
- Zone B: $115,200 - $150,400
- Zone C: $106,200 - $138,650
This role may also be eligible for benefits, bonuses, commissions, and equity. Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh .
Key skills/competency
- Field Marketing Manager
- Demand Generation
- B2B Marketing
- Marketing Strategy
- Program Management
- LATAM Marketing
- Brazil Marketing
- Sales Collaboration
- Marketing Automation
- CRM
Skills & topics
- Field Marketing Manager
- Demand Generation
- B2B Marketing
- Marketing Strategy
- Program Management
- LATAM Marketing
- Brazil Marketing
- Sales Collaboration
- Marketing Automation
- CRM
- Field Marketing
- Marketing Programs
- Demand Generation
- LATAM
- Brazil
- Salesforce
- Marketo
- Content Strategy
- Event Marketing
- Partner Marketing
How to get hired
- Tailor your resume: Highlight B2B field marketing and demand generation experience relevant to LATAM/Brazil.
- Showcase program management skills: Emphasize successful campaign execution and cross-functional collaboration.
- Quantify achievements: Use data to demonstrate pipeline growth and ROI from past initiatives.
- Demonstrate technical fluency: Mention experience with marketing automation (e.g., Marketo) and CRM (e.g., Salesforce).
- Express language proficiency: Clearly state native Brazilian Portuguese fluency.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for the Field Marketing Manager Brazil role at Atlassian?
- The Field Marketing Manager Brazil will lead the development and execution of full-funnel marketing programs to drive demand in LATAM, with a focus on Brazil. This includes building integrated marketing strategies, collaborating with sales and marketing teams, managing campaign calendars, and reporting on performance.
- What experience is required for the Field Marketing Manager position at Atlassian?
- At least 6-7 years of experience in B2B field marketing or demand generation with a regional focus is required. Additionally, in-depth experience with marketing and sales funnels, strong program management, communication skills, and fluency in marketing automation and CRM capabilities are essential. Native Brazilian Portuguese is also a must.
- How does Atlassian support its employees regarding work arrangements for the Field Marketing Manager role?
- Atlassian offers flexibility, allowing employees to choose where they work – office, home, or a hybrid combination. This approach supports personal goals and priorities.
- What is the compensation range for the Field Marketing Manager role in the US?
- The base pay ranges in the US vary by geographic pay zone: Zone A ($127,800 - $166,850), Zone B ($115,200 - $150,400), and Zone C ($106,200 - $138,650). This role may also be eligible for benefits, bonuses, commissions, and equity.
- How can I apply for the Field Marketing Manager role at Atlassian and what should I highlight on my resume?
- To apply for the Field Marketing Manager role, tailor your resume to emphasize your B2B field marketing and demand generation experience, especially any relevant to LATAM or Brazil. Highlight your program management successes, cross-functional collaboration, and proficiency with marketing automation and CRM tools. Native fluency in Brazilian Portuguese is critical.
- What is Atlassian's approach to team collaboration for this Field Marketing Manager position?
- Collaboration is key for this role. You'll work cross-functionally with sales, product marketing, analytics, design, and buyer experience teams. Atlassian operates like an agile team, prioritizing key deliverables and supporting each other.
- Does Atlassian provide support for accommodations during the recruitment process for the Field Marketing Manager role?
- Yes, Atlassian provides support for accommodations or adjustments at any stage of the recruitment process. You should inform their Recruitment team during your conversation.