Global Website Operations & Development Lead
Atlas HXM · United States
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- Hybrid
- Full-time
- $130,000 / year
- United States
Job highlights
- Lead global website strategy and roadmap development.
- Drive website growth engine and customer engagement.
- Oversee website performance and analytics metrics.
- Mentor global website and digital operations teams.
- Collaborate with cross-functional leaders and partners.
About the role
Role Overview
The Global Website Operations & Development Lead is responsible for setting the global website vision and strategy, positioning the website as a core growth engine and customer engagement hub. This leader defines the long-term roadmap for functionality, design systems, tech stack evolution, experimentation, and performance optimization to support Atlas’ business and marketing objectives. Overseeing critical performance metrics including conversion rates, traffic quality, site health, SEO performance, and user engagement, this role ensures the website experience is aligned with global marketing strategy and capable of scaling with the company’s ambitions. This leader partners closely with senior executives, UX/design, brand, product, content, and performance marketing to ensure the website represents Atlas’ global brand at the highest level. They also mentor and develop website and digital operations talent, fostering a culture of innovation, experimentation, and best-in-class user experience.Key Responsibilities
- Define and own the global website strategy and long-term roadmap, including architecture, design systems, navigation, UX, and performance optimization.
- Lead continuous improvement of the site’s functionality, technical foundation, and content operations to support global growth objectives.
- Oversee website performance and analytics, including conversion rates, traffic quality, load performance, SEO health, and behavioral engagement metrics.
- Partner with senior leadership to position the website as a strategic business driver and central destination for awareness, education, and conversion.
- Lead and mentor the global website, development, and digital operations teams, fostering technical excellence, innovation, and cross-functional collaboration.
- Collaborate with branding, creative, and product marketing to ensure the website consistently reflects the global brand, product messaging, and customer value propositions.
- Drive technical SEO, site performance enhancements, and programmatic automation across the website, landing pages, and integrated systems.
- Manage secure, scalable integrations with third-party services, APIs, analytics tools, and marketing technology platforms.
- Partner with performance marketing and analytics teams to design experiments, improve user journeys, and identify opportunities to increase conversion and pipeline generation.
- Maintain a comprehensive, executive-ready website performance dashboard, delivering insights and recommendations for continual optimization.
- Lead large-scale development initiatives in partnership with agencies, engineering partners, and internal technical teams.
- Contribute to marketing leadership forums, supporting long-term planning, prioritization, and unified customer journey development.
- Ensure that all website enhancements and operations adhere to industry best practices, accessibility standards, and security requirements.
Experience Requirements
- BS/MS degree in technology, marketing, or a related field or equivalent professional experience.
- 7–9 years of proven experience in website management, full-stack or front-end development, digital operations, or related fields.
- Demonstrated experience leading large-scale web development projects, SEO/SEM initiatives, and partnerships with agencies and technical partners.
- Strong experience with landing page optimization, user funnel design, and A/B or multivariate experimentation.
- Deep expertise with web analytics and management tools (Google Analytics, GA4, Search Console, Tag Manager, etc.).
- Advanced knowledge of HTML, CSS, PHP, JavaScript, CMS platforms, and modern web development constraints.
- Experience managing marketing tech stack integrations and collaborating across a matrixed organization.
- Strong analytical mindset with the ability to translate performance data into insights, decisions, and executive recommendations.
- Excellent communication and collaboration skills; ability to influence senior leadership and cross-functional partners.
- Passion for innovation, UX/UI excellence, and building frictionless, high-performing digital experiences.
What We Offer
- The opportunity to work with a purpose — simplifying global expansion across borders and cultures
- A diverse and inclusive environment
- Country-specific benefits
- Flexible PTO
- Your birthday off and a day for you to volunteer and give back to the organization of your choice
- Generous Parental Leave Program
- Growth and development opportunities with access to a top learning content provider
- The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.
Key skills/competency
- Website Strategy
- Roadmap Development
- Performance Optimization
- SEO
- User Experience (UX)
- Web Analytics
- HTML, CSS, JavaScript
- CMS Platforms
- Marketing Technology
- Team Leadership
Skills & topics
- Website Strategy
- Web Development
- Digital Operations
- SEO
- Performance Marketing
- Analytics
- Team Leadership
- Global Operations
- UX/UI
- CMS
How to get hired
- Tailor your resume: Highlight your experience in website management, development, SEO, and analytics, using keywords from the job description.
- Craft a compelling cover letter: Showcase your understanding of Atlas HXM's mission and how your skills align with their global website strategy.
- Prepare for technical questions: Be ready to discuss your experience with HTML, CSS, JavaScript, CMS platforms, and web analytics tools.
- Demonstrate leadership and collaboration: Prepare examples of how you've led teams, driven projects, and influenced senior stakeholders.
- Research Atlas HXM: Understand their EOR services, global reach, and commitment to people and impact.
Technical preparation
Master Google Analytics, GA4, and Tag Manager.,Showcase expertise in HTML, CSS, and JavaScript.,Detail CMS platform experience and optimization.,Prepare case studies on SEO and A/B testing.
Behavioral questions
Describe a challenging website project you led.,How do you collaborate with senior leadership?,Share an example of mentoring a development team.,How do you ensure brand consistency online?
Frequently asked questions
- What is the primary goal of the Global Website Operations & Development Lead at Atlas HXM?
- The primary goal is to set the global website vision and strategy, positioning the website as a core growth engine and customer engagement hub for Atlas HXM.
- What key performance metrics will the Global Website Operations & Development Lead oversee?
- This role will oversee critical performance metrics including conversion rates, traffic quality, site health, SEO performance, and user engagement.
- What technical skills are essential for the Global Website Operations & Development Lead?
- Essential technical skills include advanced knowledge of HTML, CSS, PHP, JavaScript, CMS platforms, modern web development constraints, web analytics tools (Google Analytics, GA4, Search Console, Tag Manager), and marketing tech stack integrations.
- How does Atlas HXM foster diversity and inclusion within its teams?
- Atlas HXM emphasizes diversity and belonging as core to its identity, with people located around the globe, and is committed to creating an inclusive environment.
- What kind of growth and development opportunities are available at Atlas HXM?
- Atlas HXM offers growth and development opportunities, including access to a top learning content provider, for employees looking to advance their careers.
- What is Atlas HXM's approach to social responsibility and impact?
- Atlas HXM is committed to making a positive impact through its ESG initiative, focusing on employee wellness, diversity, charitable work, and ethical corporate governance.
- What experience is required for the Global Website Operations & Development Lead role?
- The role requires 7-9 years of experience in website management, full-stack or front-end development, digital operations, or related fields, including leading large-scale web development projects and SEO/SEM initiatives.
- How does Atlas HXM ensure a positive work environment for its employees?
- Atlas HXM is an Equal Opportunity Employer committed to providing a work environment free of discrimination and harassment, ensuring equal employment opportunity for all.