Marketing Operations Manager

About Atlan

Data is at the core of modern business, yet many teams struggle with its overwhelming volume and complexity. At Atlan, we’re changing that. As the world’s first active metadata platform, we help organisations transform data chaos into clarity and seamless collaboration.

From Fortune 500 leaders to hyper-growth startups, from automotive innovators redefining mobility to healthcare organisations saving lives, and from Wall Street powerhouses to Silicon Valley trailblazers — we empower ambitious teams across industries to unlock the full potential of their data.

Recognised as leaders by Gartner and Forrester and backed by Insight Partners, Atlan is at the forefront of reimagining how humans and data work together. Joining us means becoming part of a movement to shape a future where data drives extraordinary outcomes.

The Role of a Marketing Operations Manager

We’re looking for a Marketing Operations Manager who will own the systems, processes, and insights that power Atlan’s go-to-market engine.

This role sits at the intersection of marketing, sales, and data. You’ll manage our marketing technology stack, streamline lead and campaign operations, drive our Account-Based Experience (ABX) strategy, and deliver the analytics that inform strategic decisions. Your work will ensure every marketing dollar, campaign, and lead translates into measurable growth.

What You’ll Do

• Marketing Systems & Automation: Own and optimize our marketing technology stack (HubSpot, Salesforce, Demandbase, and related tools) to ensure seamless integration and accurate data flow. Partner with GTM Systems and RevOps to improve workflows between marketing and sales.
• Performance & Insights: Build and maintain dashboards that track pipeline generation, campaign ROI, and funnel health. Analyze campaign performance and share actionable insights to guide investment and strategy.
• ABX Strategy & Execution: Partner with the broader GTM team to design, operationalize, and scale Atlan’s Account-Based Experience (ABX) motion, driving alignment across Marketing, Sales, and Customer Success. Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns. Enable measurement of ABX performance across the funnel, connecting marketing activity to pipeline and revenue outcomes.
• Process Design & Governance: Streamline lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency. Develop scalable campaign processes, documentation, and SLAs that create consistency across the team.
• Campaign & Program Operations: Support execution across email marketing, webinars, paid media, and ABM/ABX initiatives. Coordinate tracking, tagging, and reporting to ensure end-to-end visibility and attribution accuracy.
• Cross-Functional Collaboration: Partner with Marketing, Sales, Finance, and RevOps to align measurement frameworks and ensure data integrity. Act as the connective tissue between creative campaign execution and business outcomes.

What Makes You a Great Fit

• 5+ years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS.
• Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus.
• Experience designing and supporting ABM or ABX programs that bridge marketing and sales.
• Strong analytical and data visualization skills (Google Sheets, Excel, or BI tools).
• Solid understanding of lead management, attribution, and marketing funnel metrics.
• Familiarity with intent data platforms (e.g., Demandbase) and multi-touch attribution models.
• Proven ability to design and scale processes across global marketing teams.
• Excellent communicator who can translate data into business narratives.
• Self-starter who thrives in fast-paced, collaborative, and remote environments.

Why Is Atlan for You?

At Atlan, we believe the future belongs to the humans of data. From curing diseases to advancing space exploration, data teams are powering humanity's greatest achievements. Yet, working with data can be chaotic—our mission is to transform that experience. We're reimagining how data teams collaborate by building the home they deserve, enabling them to create winning data cultures and drive meaningful progress.

Joining Atlan Means

• Ownership from Day One: Whether you're an intern or a full-time teammate, you’ll own impactful projects, chart your growth, and collaborate with some of the best minds in the industry.
• Limitless Opportunities: At Atlan, your growth has no boundaries. If you’re ready to take initiative, the sky’s the limit.
• A Global Data Community: We’re deeply embedded in the modern data stack, contributing to open-source projects, sponsoring meet-ups, and empowering team members to grow through conferences and learning opportunities.

As a fast-growing, fully remote company trusted by global leaders like Cisco, Nasdaq, and HubSpot, we’re creating a category-defining platform for data and AI governance. Backed by top investors, we’ve achieved 7X revenue growth in two years and are building a talented team spanning 15+ countries.

If you’re ready to do your life’s best work and help shape the future of data collaboration, join Atlan and become part of a mission to empower the humans of data to achieve more, together.

We are an equal opportunity employer. At Atlan, we’re committed to helping data teams do their lives’ best work. We believe that diversity and authenticity are the cornerstones of innovation, and by embracing varied perspectives and experiences, we can create a workplace where everyone thrives. Atlan is proud to be an equal opportunity employer and does not discriminate based on race, color, religion, national origin, age, disability, sex, gender identity or expression, sexual orientation, marital status, military or veteran status, or any other characteristic protected by law.

Key skills/competency

• Marketing Operations
• HubSpot
• Salesforce
• ABX Strategy
• Lead Management
• Campaign Performance
• Data Analytics
• MarTech Stack
• Process Optimization
• Cross-functional Collaboration