16 hours ago
Growth Marketing Manager
Aster
Hybrid
Full Time
$140,000
Hybrid
Job Overview
Job TitleGrowth Marketing Manager
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$140,000
LocationHybrid
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Job Description
About Aster
Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.
Key Responsibilities of a Growth Marketing Manager
1. User Growth & Activation
- Design and execute growth strategies across the full funnel: acquisition → activation → trading → retention
- Identify and optimize key activation moments
2. Campaigns & Growth Experiments
- Lead major growth initiatives for campaigns and incentive programs.
- Develop targeted messaging and campaigns for different user segments.
- Continuously iterate based on data, not opinions
3. Product-Led Growth
- Partner with Product & Design to improve onboarding and trading UX and translate features into clear user value propositions
- Identify growth levers embedded in the product (referrals, gamification, personalization)
4. Cross-Functional Collaboration:
- Work closely with cross functional teams to get data insights and dashboards, amplify marketing initiatives etc.
Requirements
- 3–6+ years experience in growth marketing, preferably in Crypto / DeFi / trading platforms.
- Strong data literacy:
- Comfortable working with dashboards, cohorts, funnels
- Able to define metrics and judge experiment results.
- Proven track record of driving measurable growth, not just running campaigns
- High ownership, fast execution, bias toward action
Key skills/competency
- Growth Marketing
- User Acquisition
- DeFi
- Crypto Derivatives
- Campaign Management
- Data Analysis
- Product-Led Growth
- UX Optimization
- A/B Testing
- Blockchain Technology
How to Get Hired at Aster
- Research Aster's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume for Growth Marketing Manager: Highlight experience in DeFi, crypto derivatives, user acquisition, and data literacy using keywords from the job description.
- Showcase quantifiable growth: Prepare specific examples of how you've driven measurable user growth and activation in previous roles.
- Understand Aster's product: Familiarize yourself with their decentralized exchange, perpetuals, leverage, and LP opportunities to discuss intelligently.
- Prepare for a data-driven interview: Be ready to discuss defining metrics, analyzing cohorts, experiment design, and interpreting results effectively.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the primary focus of the Growth Marketing Manager role at Aster?
02What kind of experience is Aster looking for in a Growth Marketing Manager?
03How important is data literacy for the Growth Marketing Manager position at Aster?
04What are some examples of growth levers the Growth Marketing Manager will identify at Aster?
05Will the Growth Marketing Manager role at Aster involve cross-functional collaboration?
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