Sr Growth Marketing Manager
Assurant · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Drive client results through growth marketing strategies.
- Develop messaging and positioning for clients.
- Optimize programs using data and insights.
- Collaborate cross-functionally with client focus.
- Advance within a Fortune 500 company.
About the role
About the Role
We’re looking for an energetic and intuitive marketing generalist for our expanding Growth Marketing team. This team is comprised of individual contributors who interact extensively with cross-functional teams within Assurant to drive results for Assurant’s top, tier clients. As a Sr Growth Marketing Manager, you’ll be responsible for messaging, positioning, and materials to support both consumer and B2B audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.
What Makes You Different?
- The people – we care and support each other as a team.
- The variety – every day is different, and you’ll find yourself navigating uncharted territory in this role.
- The excitement – we’re an innovative company constantly seeking ways to continue to bring value to our clients and consumers.
- The opportunity – you’ll be regularly challenged to learn, grow, and advance within our Fortune 500 global company.
- The flexibility – we have a virtual work environment.
The Perfect Candidate
- Leads with a consumer-first mindset, building marketing strategies that drive acquisition, engagement, and long-term loyalty across the full customer life cycle.
- Translates business goals into clear, compelling positioning, messaging, and storytelling that resonates with real people.
- Acts as a strategic partner and subject matter expert for accounts, turning business objectives into effective marketing strategies and campaign briefs.
- Confidently brings go-to-market strategies to life, adapting approaches to meet unique audience needs, timelines, and channels.
- Develops and executes data-driven, omnichannel marketing strategies connecting digital, retail, and partner experiences into a seamless customer journey.
- Uses insights, testing, and performance data to continuously optimize campaigns, improving conversion, engagement, and lifetime value.
- Ensures every touchpoint meets a high bar for quality, compliance, and brand integrity.
- Translates complex marketing performance into clear, compelling narratives for teams and clients.
- Thrives in a fast-moving, collaborative environment, bringing structure to ambiguity.
Basic Qualifications
- Bachelor’s degree in marketing, Product Management, Business Administration or another related field.
- A minimum of 8 years’ relevant experience in marketing with a strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research, and analytics.
- A minimum of 5 years of consumer marketing experience, including product positioning, promotions, and multi-channel campaigns, with a proven track record of partnering with clients and cross-functional teams to drive results and maximize return.
- Direct experience with developing, executing, and measuring successful B2C and B2B marketing strategies, plans and campaigns.
Preferred Experience
- 10+ years’ relevant experience in marketing with a strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics.
- 4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support.
- Proven experience in customer, client and market research.
- Excellent communication skills (both written and verbal).
- Self-starter with a strong sense of urgency and accountability.
Company Information
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
Culture & Benefits
Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, Assurant brings together top talent around the world. Our unique culture is a big reason why talented people choose Assurant. We call our culture The Assurant Way. We offer a virtual work environment and encourage a passion for service, an ability to innovate in practical ways, and a willingness to take chances.
Key skills/competency
- Growth Marketing
- Digital Marketing
- Consumer Marketing
- B2B Marketing
- Marketing Strategy
- Campaign Management
- Data Analysis
- Product Marketing
- Client Relationship Management
- Go-to-Market Strategy
Skills & topics
- Growth Marketing Manager
- Digital Marketing
- Consumer Marketing
- B2B Marketing
- Marketing Strategy
- Campaign Management
- Data Analysis
- Product Marketing
- Client Management
- Go-to-Market
How to get hired
- Tailor your resume: Highlight 8+ years of marketing experience, focusing on digital, consumer, B2B, and analytics, with 5+ years in consumer marketing.
- Showcase client success: Emphasize your proven track record in partnering with clients and cross-functional teams to drive results and maximize ROI.
- Demonstrate strategic thinking: Provide examples of developing and executing successful B2C and B2B marketing strategies and campaigns.
- Highlight omnichannel experience: Detail your ability to connect digital, retail, and partner experiences into a seamless customer journey.
- Prepare for interviews: Be ready to discuss your consumer-first mindset and how you translate business goals into compelling marketing narratives.
Technical preparation
Master digital marketing tools and platforms.,Practice A/B testing and campaign optimization.,Analyze marketing data using relevant software.,Develop strategic go-to-market plans.
Behavioral questions
Describe a challenging client situation you managed.,How do you translate business goals into strategy?,Share an example of data-driven optimization.,How do you handle ambiguity in projects?
Frequently asked questions
- What is the primary focus of the Sr Growth Marketing Manager role at Assurant?
- The Sr Growth Marketing Manager at Assurant is primarily responsible for developing and executing growth marketing strategies, including messaging, positioning, and campaign optimization, to drive results for Assurant's top-tier clients, focusing on both consumer and B2B audiences.
- What are the key qualifications for the Sr Growth Marketing Manager position?
- The key qualifications include a Bachelor's degree in a related field, a minimum of 8 years of marketing experience with a strong focus on digital, consumer, and B2B marketing, and at least 5 years of consumer marketing experience with a proven track record of client partnership and driving results.
- Does Assurant offer a virtual work environment for this role?
- Yes, Assurant offers a virtual work environment for this Sr Growth Marketing Manager position, providing flexibility for its employees.
- How does Assurant encourage growth and development for its employees?
- Assurant encourages growth and development by challenging employees regularly to learn, grow, and advance within the Fortune 500 global company, fostering a culture of innovation and opportunity.
- What kind of experience is considered a 'cherry-on-top' for this role?
- Preferred experience includes 10+ years in marketing with a strong digital/consumer/B2B focus, 4+ years in product marketing, proven customer/client/market research experience, excellent communication skills, and a self-starter attitude with a strong sense of urgency.
- How does Assurant use data and insights in this role?
- Data and insights are crucial for the Sr Growth Marketing Manager to provide strategic recommendations, optimize program performance, and continuously improve campaigns, ultimately enhancing conversion, engagement, and lifetime value.
- What is 'The Assurant Way' company culture?
- The Assurant Way is Assurant's unique culture, characterized by a passion for service, the ability to innovate in practical ways, and a willingness to take chances, which contributes to attracting and retaining top talent globally.
- What types of marketing strategies should a candidate be proficient in for the Sr Growth Marketing Manager role?
- Candidates should be proficient in developing and executing data-driven, omnichannel marketing strategies that integrate digital, retail, and partner experiences, ensuring a seamless customer journey.
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