Marketing Associate

Marketing Associate

Asset Living is seeking a Marketing Associate to provide strategic marketing support and insight to a portfolio of properties, serving both operational leadership and clients. This role involves close collaboration with operational leadership to establish and execute effective marketing efforts, develop and implement innovative marketing plans, and analyze performance data to ensure efficiency and success.

Essential Duties & Responsibilities

• Collaborate with operational leadership on property marketing efforts to support leasing objectives for the assigned portfolio.
• Leverage centralized marketing team support, individual expertise, and preferred vendor services to develop and execute marketing plans and strategies.
• Analyze ongoing leasing and marketing performance, preparing and providing performance data reports to leadership and clients.
• Recommend and oversee the execution of long-term and short-term marketing goals with timelines, benchmarks, and KPIs, using data to drive decisions.
• Participate in regular calls with operational leadership and clients to review marketing performance of assigned communities.
• Provide leasing and marketing training and best practices to onsite teams.
• Create marketing campaigns for prospects, resident referrals, and events to increase social media presence and drive qualified traffic.
• Develop 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Travel Requirement: Approximately 5% annually for internal meetings.

Education & Experience

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a team environment.

Preferred Qualifications

• 1-3 years of marketing experience supporting marketing manager responsibilities, including paid digital media, marketing strategy, and data-driven decision making.
• Experience in Real Estate Property Management.
• Experience with Property Management Software (Yardi, Onesite, Entrata).
• Experience with industry-related CRMs (Rent Dynamics, Knock).

Key skills/competency

• Marketing Strategy
• Digital Marketing
• Performance Analysis
• Data-Driven Decision Making
• Client Relations
• Marketing Campaigns
• Social Media Marketing
• Real Estate Marketing
• Property Management
• Leasing Support