Sales Engineer (Publisher Ad Tech)
Assertive Yield B.V. · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Pre-sales technical expert for ad tech solutions.
- Lead technical discussions and product demonstrations.
- Own RFI/RFP processes from start to finish.
- Deep knowledge of publisher monetization ecosystem.
- Influence product roadmap with sales insights.
About the role
Sales Engineer Publisher Ad Tech
Assertive Yield is a fast-growing optimization platform empowering publishers and SSPs to drive more revenue through intelligent auction dynamics, traffic shaping, analytics, and real-time decisioning.
Overview
We are seeking a highly motivated and technically proficient Sales Engineer to serve as a critical link between our Sales team and prospective publisher clients. This role provides expert pre-sales technical and commercial support, ensuring our adtech solutions are accurately scoped, communicated, and aligned with client needs to accelerate the sales cycle.
Key Responsibilities
- Pre-Sales Technical Support: Lead detailed technical conversations during client meetings, pitches, and product demonstrations, translating product capabilities (e.g., Yield Manager, Prebid solutions) into clear, measurable business value. Capable of running technical workshops and discovery sessions independently, without requiring sales support.
- RFI and RFP Ownership: Own the full RFI/RFP process, including building and maintaining a structured response framework from the ground up to ensure accuracy, consistency, and timely submission.
- Technical Vetting and Scoping: Conduct in-depth pre-sales vetting to assess client needs, define integration requirements, scope the project's complexity, and prevent the pursuit of non-viable proposals.
- Client Onboarding Transition: Ensure a smooth technical handover of new clients to Customer Success and TAM teams, documenting all pre-sales commitments, custom requirements, and technical prerequisites.
- Product Expertise: Maintain deep, current knowledge of Assertive Yield's full product suite and the broader publisher monetization ecosystem, including header bidding, ad servers, SSPs, identity solutions, and industry standards.
- Internal Consulting: Act as an internal consultant to ensure onboarding initiatives are executed effectively across cross-functional teams.
- Optimization & Roadmap Influence: Surface best practices to improve customer performance and retention. Maintain a structured pre-sales feedback loop with Product and Engineering to directly influence AY's roadmap based on patterns identified during the sales cycle.
Required Skills And Experience
- 8+ years in a pre-sales, Solutions Engineering, or Technical Account Management role within ad tech or publisher monetization.
- Deep practical knowledge of the digital advertising ecosystem: header bidding (Prebid.js, including server-side/S2S configurations and wrapper management), Google Ad Manager, and SSP integrations.
- Familiarity with identity solutions (UID2, RampID, Topics API) and their measurable revenue impact on publisher yield.
- Understanding of CMP and consent frameworks (TCF 2.x, CCPA) and their downstream effects on auction dynamics and fill rates.
- Prior direct experience working at or closely with a publisher, SSP, or yield management platform, with working knowledge of traffic shaping, bid density optimization, and auction dynamics concepts central to Assertive Yield's core product.
- Basic scripting ability in Python or JavaScript is sufficient to validate integrations, interrogate data, or build lightweight proof-of-concept demos.
- Familiarity with ad-quality and brand-safety tooling (e.g., Protected Media, Confiant).
- Experience with competitive landscape analysis across yield optimization platforms.
- Exceptional ability to communicate complex technical concepts to both technical audiences (Ad Ops) and non-technical stakeholders (C-suite).
- Strong organizational skills, managing multiple RFI/RFP processes concurrently, with a demonstrable track record of building response frameworks, not just contributing to existing ones.
Nice to Have
- Existing relationships within the publisher or SSP ecosystem.
- Exposure to cloud infrastructure basics (AWS/GCP) in the context of real-time bidding environments.
- Multilingual ability, given AY's international client footprint.
What We Offer
- Innovative and dynamic environment with real opportunities to grow
- Fully remote, full-time, and flexible working hours
- A fun, smart, and diverse team
- Competitive compensation package
Key skills/competency
- Sales Engineer
- Publisher Monetization
- Ad Tech
- Header Bidding
- Prebid.js
- Google Ad Manager
- SSP Integrations
- RFI/RFP Management
- Technical Sales
- Yield Optimization
Skills & topics
- Sales Engineer
- Publisher Ad Tech
- Ad Tech
- Yield Optimization
- Pre-Sales
- Solutions Engineering
- Header Bidding
- Prebid.js
- Google Ad Manager
- SSP Integrations
- RFI
- RFP
- Technical Account Management
- Publisher Monetization
- Digital Advertising
- Python
- JavaScript
- Remote
- Assertive Yield
How to get hired
- Tailor your resume: Highlight 8+ years in ad tech pre-sales, Solutions Engineering, or TAM roles, emphasizing RFI/RFP ownership and publisher monetization expertise.
- Showcase technical skills: Detail your experience with header bidding (Prebid.js, S2S), Google Ad Manager, SSPs, and identity solutions. Mention Python/JavaScript scripting.
- Demonstrate communication skills: Provide examples of explaining complex ad tech concepts to both technical and C-suite audiences.
- Research Assertive Yield: Understand their optimization platform, auction dynamics, and how they empower publishers.
- Prepare for technical questions: Be ready to discuss client needs, integration requirements, and competitive landscape analysis.
Technical preparation
Master header bidding concepts (Prebid.js, S2S).,Understand Google Ad Manager and SSP integrations.,Study identity solutions and consent frameworks.,Practice explaining technical concepts clearly.
Behavioral questions
Describe a complex technical sale you led.,How do you handle RFI/RFP processes independently?,How do you translate technical features into value?,How do you influence product roadmaps?
Frequently asked questions
- What is the primary focus of the Sales Engineer role at Assertive Yield?
- The primary focus of the Sales Engineer role at Assertive Yield is to provide expert pre-sales technical and commercial support to the sales team, ensuring adtech solutions are accurately scoped, communicated, and aligned with publisher client needs to accelerate the sales cycle.
- What specific ad tech experience is required for this Sales Engineer position?
- The role requires deep practical knowledge of the digital advertising ecosystem, including header bidding (Prebid.js, S2S configurations, wrapper management), Google Ad Manager, and SSP integrations. Familiarity with identity solutions and CMP/consent frameworks is also crucial.
- Does the Sales Engineer need to have direct publisher or SSP experience?
- Yes, prior direct experience working at or closely with a publisher, SSP, or yield management platform is required, along with a working knowledge of traffic shaping, bid density optimization, and auction dynamics.
- What programming skills are needed for the Assertive Yield Sales Engineer role?
- Basic scripting ability in Python or JavaScript is sufficient to validate integrations, interrogate data, or build lightweight proof-of-concept demos. No advanced programming expertise is required.
- How does this role influence Assertive Yield's product development?
- The Sales Engineer acts as an internal consultant and maintains a structured pre-sales feedback loop with Product and Engineering teams. This helps influence AY's roadmap by surfacing best practices and identifying patterns from the sales cycle.
- What are the benefits of working as a Sales Engineer at Assertive Yield?
- Assertive Yield offers an innovative and dynamic environment with growth opportunities, a fully remote and flexible work arrangement, a fun and diverse team, and a competitive compensation package.
- Is this Sales Engineer role remote?
- Yes, this is a fully remote, full-time position with flexible working hours, allowing for work-life balance and global collaboration.
- What kind of communication skills are expected from the Sales Engineer?
- Exceptional ability to communicate complex technical concepts to both technical audiences (like Ad Ops) and non-technical stakeholders (like C-suite executives) is a key requirement for this role.