Content Marketing Specialist

Content Marketing Specialist at Aspire Software

Aspire Software is seeking a creative and strategic Content Marketing Specialist to lead our content initiatives across multiple channels. Join our growing team as we continue our growth journey!

In this role, you will be responsible for developing and executing comprehensive content strategies that drive brand awareness, engage our target audience, and support our marketing objectives. You will craft compelling narratives across social media, long-form content, and thought leadership pieces while collaborating closely with our design and marketing teams.

Aspire Software is a global software investment company specializing in acquiring and growing vertical market software businesses. As an operating group of Valsoft Corporation, Aspire partners with companies across industries such as hospitality, automotive, marine, and travel & leisure, providing them with the resources, expertise, and strategic guidance needed for long-term success. Operating under a decentralized model, Aspire empowers each business to maintain its unique identity while benefiting from shared best practices, operational support, and a collaborative network. With a commitment to sustainable growth and innovation, Aspire Software continues to build a global portfolio of high-performance software companies.

The successful candidate will be based anywhere within commutable distance of our office in Saint-Laurent, Montreal, working in a hybrid work model.

What Your Day Will Look Like

Content Creation and Strategy

• Develop and manage a comprehensive content calendar across all digital channels, ensuring consistent brand messaging and strategic alignment with marketing goals.
• Create engaging social media posts and copy for LinkedIn and other relevant platforms.
• Write high-quality blog articles, white papers, case studies, and thought leadership pieces that position the company as an industry authority.
• Draft press releases and media communications that effectively convey company news and milestones.
• Provide content direction to the design team for visual assets, infographics, carousels, and other multimedia content.

Collaboration and Leadership

• Partner with cross-functional teams to identify content opportunities and gather subject matter expertise.
• Work closely with the design team to ensure written content and visual elements work harmoniously.

Performance and Optimization

• Monitor content performance metrics and use data-driven insights to refine content strategy.
• Conduct content audits and competitive analysis to identify gaps and opportunities.
• Stay current with industry trends, best practices, and emerging content formats.
• A to B test content approaches to continuously improve engagement and conversion rates.

Required Qualifications

About You

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 3+ years of content marketing with a proven track record of creating diverse content types in B2B (ideally SaaS).
• Writing Excellence: Exceptional writing and proofreading skills with the ability to adapt tone and style for different audiences and platforms.
• Social Media Expertise: Deep understanding of social media platforms, best practices, and content optimization strategies.
• SEO Knowledge: Solid understanding of SEO principles and how to optimize content for search engines.
• Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience in B2B SaaS.
• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.).
• Knowledge of analytics tools (Google Analytics, social media analytics platforms).
• Understanding of content distribution and promotion strategies.

Key Skills/Competency

• Content Strategy
• SEO Optimization
• Social Media Marketing
• B2B SaaS Content
• Technical Writing
• Content Audits
• Performance Metrics
• Project Management
• Cross-functional Collaboration
• French Language