Email & Marketing Automation Manager

@ Aspen Skiing Company

Company Overview

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure across Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. For more information, visit www.aspen.com.

Position Summary

The Email & Marketing Automation Manager manages CDP and email marketing platforms across Aspen One brands. The role focuses on developing, executing, and refining multi-channel campaigns and automated journeys, especially for Aspen Snowmass email strategy. The position reports to the Director of Digital & Performance Marketing.

Essential Job Functions

• Manage the CDP and marketing automation platform (Braze) to drive revenue and personalization.
• Lead Aspen Snowmass email marketing including strategy, planning, segmentation, deployment, tracking, and testing.
• Execute automated, personalized multi-channel journeys (email, push, in-app, SMS) to improve engagement.
• Support vertical-specific and cross-brand journey development.
• Integrate Braze with POS, booking engines, and loyalty programs.
• Create high-value guest segments using first-party data.
• Build and optimize mobile communications strategies.
• Develop A/B testing strategies and analyze guest behavior for insights.
• Ensure compliance with GDPR, CCPA, and other data privacy regulations.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field and 3–5 years of experience in marketing automation, CRM, or lifecycle marketing required. Proficiency in Braze, HTML/CSS for email, and experience with CRM/CDP systems is necessary.

Additional Information

This is a full-time role with benefits that include health, dental, vision insurance, PTO, 401(k), and employee ski passes. Aspen One is committed to inclusion, equity, and diversity.

Key skills/competency

Email Marketing, Marketing Automation, Braze, CRM, CDP, HTML/CSS, Segmentation, Data Analysis, A/B Testing, GDPR