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Product Marketing Lead

Ask-AI

HybridHybrid

Original Job Summary

About the Product Marketing Lead Role

Ask-AI is hiring a Product Marketing Lead to build and lead the product marketing function. This role will require an analytical, creative, and visionary leader who can develop deep market insights and translate them into impactful messaging and programs.

What You’ll Do

  • Become an expert on our market and customer research.
  • Develop a deep understanding of customer profiles and competitive landscape.
  • Evangelize our product through compelling messaging, pitch decks, and collateral.
  • Launch new products and features to drive customer adoption and retention.
  • Enable Sales and Post-Sales teams with clear, differentiated value messaging.
  • Represent Ask-AI with industry analysts, stakeholders, and customers.

Who You Are

You are driven, a great communicator, product-obsessed, collaborative, analytical, AI-fluent, customer-facing, a systems thinker, and growth-oriented.

Experience We’re Looking For

  • 5+ years in product marketing or equivalent experience.
  • Proven ability to understand new markets, products, and customer bases.
  • Experience in leading market research and informing GTM strategy.
  • Strong understanding of buyer personas and journey mapping.
  • Experience in creating impactful messaging, positioning, and pricing strategies.
  • Background in enabling Sales and Post-Sales teams effectively.
  • Collaborative experience with Marketing, Product, Sales, and Customer Success for product launches.

Why This Role Matters

In the AI era, Ask-AI is at the forefront of innovation. This role is essential for driving rapid growth by building clear positioning and messaging that cuts through the AI hype, helping customers thrive.

Key Skills/Competency

  • Market Research
  • Go-to-Market Strategy
  • Messaging
  • Positioning
  • Sales Enablement
  • Customer Insights
  • Product Launch
  • Competitive Analysis
  • AI Fluency
  • Collaboration

How to Get Hired at Ask-AI

🎯 Tips for Getting Hired

  • Customize your resume: Highlight product marketing experience.
  • Research Ask-AI: Understand their market and products.
  • Tailor your cover letter: Emphasize analytical and creative skills.
  • Prepare for interviews: Practice case studies and role-plays.
  • Network on LinkedIn: Connect with current employees.

📝 Interview Preparation Advice

Technical Preparation

Review market research methodologies.
Study product positioning frameworks.
Understand AI model basics.
Analyze competitive landscape reports.

Behavioral Questions

Describe a market challenge handled.
Explain cross-team collaboration experience.
Discuss handling feedback effectively.
Share a time you led change.