Head of Growth Marketing
@ Ask-AI

Toronto, Ontario, Canada
On Site
Full-time
Posted 18 days ago

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XXXXXXXX XXXXXXXXXXX XXXXXXXXX***** @ask-ai.com
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Job Details

About the Head of Growth Marketing Role at Head of Growth Marketing

We’re hiring a Head of Growth Marketing to lead the Growth Marketing function at Ask-AI. This role is for an analytical, creative, and visionary leader who will develop and execute B2B marketing strategies that drive customer acquisition, retention, and upsell. Reporting to the Chief Marketing Officer, you will inform the go-to-market strategy and work cross-functionally with Marketing, Sales, Product, and Customer Success.

What You’ll Do

  • Lead strategic development and integrated multi-channel B2B campaigns.
  • Oversee organic and paid acquisition across the full buyer journey.
  • Develop account-based marketing strategies to win key accounts.
  • Optimize the marketing tech stack for data, reporting, and insights.
  • Establish KPIs, measure campaign effectiveness, and optimize accordingly.
  • Build and own an experimentation pipeline for testing new channels.
  • Manage website optimization for better conversion.
  • Collaborate with Sales to convert awareness into qualified opportunities.

Who You Are

You are driven, growth-obsessed, collaborative, analytical, AI-fluent, and a systems thinker ready to lead a high-impact team in a fast-paced environment.

Why This Role Matters

At Ask-AI, an AI-native platform, your role is critical in supporting rapid growth and driving the next phase of business success using innovative, data-driven marketing strategies.

Requirements

  • Minimum 7+ years in Growth Marketing or Demand Generation in B2B tech/SaaS.
  • Expertise in both inbound and outbound marketing for enterprise B2B buyers.
  • Proven success in driving demand across the revenue funnel.
  • Experience with various organic and paid performance marketing strategies.
  • Strong command of Martech stacks and ROI attribution.
  • Familiarity with field and account-based marketing approaches.
  • Experience in lifecycle marketing and conversion optimization.

Key skills/competency

  • Growth Strategy
  • B2B Marketing
  • Digital Acquisition
  • Martech
  • Analytics
  • Experimentation
  • Inbound Marketing
  • Outbound Marketing
  • Conversion Optimization
  • AI
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How to Get Hired at Ask-AI

🎯 Tips for Getting Hired

  • Research Ask-AI's culture: Study their mission, values, and news on LinkedIn.
  • Customize your resume: Tailor it with growth marketing achievements.
  • Highlight data skills: Emphasize analytics and conversion optimization.
  • Prepare examples: Showcase successful B2B initiatives in interviews.

📝 Interview Preparation Advice

Technical Preparation

Review marketing analytics tools.
Study Martech stack capabilities.
Practice conversion optimization techniques.
Analyze B2B SaaS growth case studies.

Behavioral Questions

Prepare cross-team collaboration examples.
Describe high-pressure campaign management.
Showcase data-driven decision-making instances.
Explain leadership in diverse team settings.

Frequently Asked Questions