Offshore Marketing & Data Analyst
Ascendeum
Job Overview
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Job Description
About Ascendeum
Ascendeum provides AdTech strategy consulting to leading internet websites and apps, serving over 200 million monthly audiences worldwide. Since 2015, our consultants and engineers have consistently delivered intelligent solutions that enable enterprise-level websites and apps to maximize their digital advertising returns.
About the Role: Offshore Marketing & Data Analyst
We are seeking a highly analytical and detail-oriented Offshore Marketing & Data Analyst to support our growing analytics team. This role will focus on performance reporting, campaign analysis, and dashboard development across marketing channels. You will be responsible for transforming complex data into actionable insights and automated reporting for internal and client stakeholders.
Key Responsibilities
- Collect, analyze, and interpret marketing performance data across paid media, website, and CRM platforms.
- Build and maintain dashboards in tools like Tableau or Looker for internal teams and client reporting.
- Use SQL to query structured data sources and generate custom views or data extracts.
- Work with Google Analytics 4 (GA4) and understand user journey behavior, conversion paths, and attribution logic.
- Interpret and analyze media metrics.
- Collaborate with internal teams to support campaign tracking implementation and QA of data tags across platforms like Google Tag Manager.
- Assist in performance audits, pacing analysis, and campaign optimization recommendations.
- Build data pipelines or transformations using Python (basic scripting and automation).
- Support ad hoc requests for data and analysis.
Required Skills and Qualifications
- 2+ years in a marketing analytics, business intelligence, or data analyst role.
- Proficiency in GA4 and understanding of media buying platforms (Google Ads, Meta Ads, DSPs, etc.).
- Hands-on experience with dashboarding tools such as Tableau, Looker, or Power BI.
- Strong understanding of media performance metrics and digital KPIs.
- Proficient in SQL for data extraction, joins, and aggregations.
- Familiarity with Python for data wrangling and automation.
- Understanding of tagging and tracking methodologies, including UTM parameters, pixels, and tag managers.
- Ability to QA marketing tracking setups and identify discrepancies in data.
- Strong communication and time management skills, with the ability to work autonomously.
Key skills/competency
- Marketing Analytics
- Data Analysis
- Performance Reporting
- SQL
- Google Analytics 4 (GA4)
- Tableau/Looker (Dashboarding)
- Campaign Analysis
- Digital KPIs
- Google Tag Manager
- Python Scripting
- Data Tagging
How to Get Hired at Ascendeum
- Research Ascendeum's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their AdTech strategy consulting focus.
- Customize your resume: Highlight your 2+ years of experience in marketing analytics, proficiency in GA4, SQL, and dashboarding tools like Tableau or Looker, tailoring it for the Offshore Marketing & Data Analyst role.
- Showcase analytical prowess: Prepare to discuss specific projects where you've transformed complex marketing performance data into clear, actionable insights for stakeholders.
- Demonstrate AdTech domain knowledge: Be ready to articulate your understanding of media buying platforms, digital KPIs, and tagging methodologies, essential for success at Ascendeum.
- Practice technical skills: Refresh your SQL querying abilities, GA4 reporting knowledge, and basic Python scripting for data wrangling and automation tasks.
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