Performance Marketing Expert
@ Artificial Core

Hybrid
$90,000
Hybrid
Full Time
Posted 25 days ago

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XXXXXXXXXX XXXXXXXXX XXXXXXXX******* @artificialcore.com
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Job Details

About Artificial Core

Artificial Core is a developer and publisher of Corepunk, one of the most anticipated MMO RPGs. Our motto - Good enough is not enough. Headquartered in Amsterdam with locations in Kyiv and Athens, we collaborate with studios and talent worldwide.

About the Performance Marketing Expert Role

This role is designed for a data-driven expert who can drive player acquisition and retention by optimizing marketing efforts across digital channels. You will monitor ad performance, analyze metrics, and adjust campaigns to reach more players effectively.

Responsibilities

  • Analyze and monitor performance metrics across paid media campaigns.
  • Identify optimization opportunities across digital marketing touchpoints.
  • Manage marketing data stack including tracking, reporting dashboards, and attribution models.
  • Provide strategic input for budget allocation based on ROI and KPIs.
  • Stay updated with performance marketing trends and tools.
  • Collaborate with product, community, and analytics teams to align messaging.

Requirements

  • 3+ years in performance marketing or user acquisition, preferably in gaming or tech.
  • Proven experience with Meta Ads, Google Ads, TikTok campaigns.
  • Strong analytical skills with proficiency in data visualization tools like Google Data Studio, Tableau, or Looker.
  • Solid understanding of attribution, conversion funnels, LTV, ROAS, and performance KPIs.
  • Excellent communication and problem-solving skills.
  • Ability to manage multiple priorities with a self-starter attitude.

Preferred Qualifications

  • Experience marketing PC/console games or MMOs.
  • Familiarity with app install tracking tools like Adjust or Appsflyer.
  • Experience with pre-launch game marketing campaigns and marketing automation or CRM tools.
  • A personal passion for gaming and the MMO genre.

Key Skills/Competency

  • Performance Marketing
  • Digital Campaigns
  • Data Analysis
  • ROI Optimization
  • User Acquisition
  • Attribution Modeling
  • Google Ads
  • Meta Ads
  • TikTok Advertising
  • Gaming Industry
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How to Get Hired at Artificial Core

🎯 Tips for Getting Hired

  • Research Artificial Core: Understand company culture and Corepunk.
  • Customize your resume: Highlight performance marketing successes.
  • Showcase data skills: Emphasize analytics and visualization tools.
  • Prepare for interviews: Practice scenario-based performance questions.

📝 Interview Preparation Advice

Technical Preparation

Review Google Ads best practices.
Practice data dashboard creation.
Study attribution models and conversion funnels.
Update reports on ROI measurement.

Behavioral Questions

Describe a past campaign setback.
Discuss collaboration with cross-functional teams.
Explain handling multiple project priorities.
Share problem-solving under pressure.

Frequently Asked Questions