Senior Marketing Manager / Marketing Strategist
Arrowhead Programs · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Lead go-to-market strategy for specialty insurance offerings.
- Develop and execute targeted marketing campaigns for brokers.
- Create compelling content for diverse insurance products.
- Manage CRM data and partner segmentation effectively.
- Remote role with focus on cyber insurance.
About the role
About Arrowhead Programs
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
About the Role
Evolve is seeking a Senior Marketing Manager / Marketing Strategist to join our growing team! Arrowhead Professional, a strategic group of professional lines businesses across the Arrowhead Programs platform, is looking for a creative, organized, and delivery-focused marketing professional to lead go-to-market efforts across its specialty insurance offerings. This marketing leader will drive marketing strategy across Arrowhead Professional businesses, however, the initial focus will be on one priority business unit, Evolve MGA, a cyber-specialist, who distributes national insurance solutions through retail insurance brokers and agents. This is a high-ownership role that requires someone who can write with precision for a sophisticated broker audience, manage multiple workstreams independently, and develop content that is both technically grounded and genuinely engaging.
This position can be remotely based in San Diego, Chicago, or Pennsylvania!
How You Will Contribute
- Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates.
- Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement.
- Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides.
- Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials.
- Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags.
- Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.
- Identify gaps in partner data and build processes to keep records current.
Skills & Experience To Be Successful
- 8+ years of experience in marketing, content, or communications; writing samples required.
- Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency.
- Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management.
- Ability to read marketing performance data and draw actionable conclusions.
- Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite.
- Experience building insurance broker or agent-facing sales enablement content.
Key Skills/Competency
- Marketing Strategy
- Content Development
- Email Marketing
- CRM Management
- B2B Marketing
- Insurance Marketing
- Project Management
- Data Analysis
- Sales Enablement
- Broker Relations
Skills & topics
- Senior Marketing Manager
- Marketing Strategy
- Content Marketing
- Email Marketing
- CRM
- B2B Marketing
- Insurance Marketing
- Go-to-Market Strategy
- Broker Relations
- Cyber Insurance
How to get hired
- Customize your resume: Highlight your 8+ years of marketing experience, content creation skills, and success with B2B insurance or complex industries. Emphasize CRM and email marketing platform proficiency.
- Showcase your portfolio: Include writing samples that demonstrate your ability to craft precise, engaging content for a sophisticated broker audience.
- Demonstrate project management skills: Provide examples of how you've independently managed multiple workstreams and led go-to-market efforts.
- Prepare for behavioral questions: Be ready to discuss your experience with performance data analysis and building relationships with sales and underwriting teams.
- Express your remote work capabilities: Clearly articulate how you maintain productivity and collaboration in a remote setting.
Technical preparation
Master email marketing platforms and CRM tools.,Gain proficiency in Canva or Adobe Creative Suite.,Develop expertise in B2B social media management.,Analyze marketing performance data for insights.
Behavioral questions
Describe a complex marketing strategy you developed.,How do you manage multiple projects independently?,Share an example of refining messaging based on feedback.,How do you ensure content resonates with a broker audience?
Frequently asked questions
- What is the primary focus for the Senior Marketing Manager at Arrowhead Programs?
- The primary focus for the Senior Marketing Manager at Arrowhead Programs is to lead go-to-market efforts for their specialty insurance offerings, with an initial emphasis on Evolve MGA, a cyber-specialist.
- Is this Senior Marketing Manager role remote?
- Yes, this Senior Marketing Manager position is a remote role, with the flexibility to be based in San Diego, Chicago, or Pennsylvania.
- What kind of content will the Senior Marketing Manager create?
- The Senior Marketing Manager will create a variety of broker-facing content, including email campaigns, product spotlights, renewal communications, market updates, quarterly communications, collateral, partner presentations, claims and loss insights, and process guides.
- What experience is required for the Senior Marketing Manager position?
- The required experience includes 8+ years in marketing, content, or communications, proficiency with marketing project management and email marketing platforms, CRM tools, and a strong command of Microsoft Office Suite. Familiarity with LinkedIn content strategy and B2B social media management is also beneficial. A background in commercial insurance or a similarly complex industry is a plus but not required.
- What are the key responsibilities of the Senior Marketing Manager at Arrowhead Programs?
- Key responsibilities include designing and executing email campaigns, managing broker segmentation, producing broker-facing assets, supporting go-to-market content development for new products, and maintaining accurate CRM records.
- What is the salary range for the Senior Marketing Manager role at Arrowhead Programs?
- The salary range for this Senior Marketing Manager position is $100,000.00 to $120,000.00 annually.
- What specific platforms or tools does Arrowhead Programs use for marketing?
- The company utilizes marketing project management platforms (like Wrike), email marketing platforms, CRM tools, Canva, Adobe Creative Suite, and Microsoft Office Suite. Familiarity with LinkedIn for content strategy and B2B social media management is also noted.
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