Senior Marketing Manager / Marketing Strategist
Arrowhead Programs · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Lead go-to-market efforts for specialty insurance offerings.
- Develop and execute marketing strategy for Evolve MGA.
- Create engaging content for broker audience.
- Manage email campaigns, CRM, and sales enablement assets.
- Analyze marketing performance data for actionable insights.
About the role
About Arrowhead Programs
Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.
About the Role
Evolve is seeking a Senior Marketing Manager / Marketing Strategist to join our growing team! Arrowhead Professional, a strategic group of professional lines businesses across the Arrowhead Programs platform, is looking for a creative, organized, and delivery-focused marketing professional to lead go-to-market efforts across its specialty insurance offerings. This marketing leader will drive marketing strategy across Arrowhead Professional businesses, however, the initial focus will be on one priority business unit, Evolve MGA, a cyber-specialist, who distributes national insurance solutions through retail insurance brokers and agents. This is a high-ownership role that requires someone who can write with precision for a sophisticated broker audience, manage multiple workstreams independently, and develop content that is both technically grounded and genuinely engaging.
This position can be remotely based in San Diego, Chicago, or Pennsylvania!
How You Will Contribute
- Design, execute, and track email campaigns targeting broker and agency partners; develop content for product spotlights, renewal communications, and market updates.
- Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement.
- Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides.
- Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials.
- Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags.
- Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners.
- Identify gaps in partner data and build processes to keep records current.
Skills & Experience To Be Successful
- 8+ years of experience in marketing, content, or communications; writing samples required.
- Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools; Canva and/or Adobe Creative Suite proficiency.
- Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management.
- Ability to read marketing performance data and draw actionable conclusions.
- Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite.
- Experience building insurance broker or agent-facing sales enablement content.
Pay Range
$100,000.00 - $120,000.00 Annual
The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.
Teammate Benefits & Total Well-Being
We go beyond standard benefits, focusing on the total well-being of our teammates, including:
- Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
- Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
- Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
- Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.
The Power To Be Yourself
As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.
Key skills/competency
- Senior Marketing Manager
- Marketing Strategy
- Content Development
- Email Campaigns
- CRM Management
- B2B Marketing
- Sales Enablement
- Data Analysis
- Insurance Industry
- Project Management
Skills & topics
- Senior Marketing Manager
- Marketing Strategy
- Content Development
- Email Marketing
- CRM
- B2B Marketing
- Sales Enablement
- Insurance Marketing
- Go-to-Market Strategy
- Broker Relations
- Wrike
- Canva
- Adobe Creative Suite
- Microsoft Office Suite
- LinkedIn Marketing
- Social Media Management
- Data Analysis
- Remote
- Pennsylvania
- Chicago
- San Diego
How to get hired
- Customize your resume: Highlight your 8+ years of marketing, content, or communications experience, emphasizing B2B and insurance industry work.
- Showcase your skills: Provide writing samples demonstrating precision for a sophisticated broker audience and technical grounding.
- Demonstrate project management: Detail your experience with marketing project management, email marketing, and CRM tools like Wrike.
- Tailor your application: Clearly articulate how your background in complex industries and sales enablement content aligns with Arrowhead's needs.
- Prepare for interviews: Be ready to discuss your approach to marketing strategy, content creation, data analysis, and collaboration with sales and underwriting teams.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus for the Senior Marketing Manager at Arrowhead Programs?
- The primary focus for the Senior Marketing Manager at Arrowhead Programs will be to lead go-to-market efforts for their specialty insurance offerings, with an initial emphasis on Evolve MGA, a cyber-specialist.
- What type of content will the Senior Marketing Manager be responsible for creating at Arrowhead Programs?
- The Senior Marketing Manager will be responsible for creating a variety of broker-facing content, including email campaigns, product spotlights, renewal communications, market updates, quarterly communications, collateral, partner presentations, claims and loss insights, and process guides.
- Is experience in the insurance industry required for this Senior Marketing Manager role?
- While a background in commercial insurance, financial services, or B2B professional services is not a prerequisite, experience in these complex industries is beneficial for the Senior Marketing Manager position.
- What are the required technical skills for the Senior Marketing Manager position?
- Required technical skills include proficiency with marketing project management platforms (like Wrike), email marketing platforms, CRM tools, Canva and/or Adobe Creative Suite, and the Microsoft Office Suite. Familiarity with LinkedIn content strategy and B2B social media management is also important.
- Can I apply for the Senior Marketing Manager role if I am not located in San Diego, Chicago, or Pennsylvania?
- Yes, this Senior Marketing Manager position can be remotely based, and candidates in San Diego, Chicago, or Pennsylvania are specifically mentioned as possibilities, suggesting flexibility for remote work.
- What is the salary range for the Senior Marketing Manager role at Arrowhead Programs?
- The salary range for the Senior Marketing Manager role at Arrowhead Programs is $100,000.00 to $120,000.00 annually, based on factors such as experience, geography, and budget.
- What kind of benefits does Arrowhead Programs offer to its employees?
- Arrowhead Programs offers comprehensive benefits including health (Medical/Rx, Dental, Vision, Life, Disability), financial (ESPP, 401k, Student Loan Assistance, Tuition Reimbursement), mental health & wellness services, paid time off, and holidays.
- How important is writing precision for the Senior Marketing Manager role?
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