Marketing Manager
Array Behavioral Care · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Job highlights
- Lead multi-channel demand generation campaigns.
- Drive high-quality leads and pipeline growth.
- Execute end-to-end campaign strategy and planning.
- Collaborate cross-functionally with sales teams.
- Analyze campaign performance for optimization.
About the role
About The Role
The Marketing Manager is responsible for developing, planning, and executing integrated, multi-channel demand generation campaigns that drive high-quality leads and pipeline growth in support of Array’s business objectives. This role focuses on building scalable top- and mid-funnel campaigns that attract, engage, and convert target buyers across priority markets.The Marketing Manager, Lead Generation owns end-to-end campaign strategy and execution, translating market insights, buyer needs, and performance data into impactful, results-driven programs. This role collaborates cross-functionally with sales, account management, and growth operations to ensure alignment, consistency, and measurable impact.
What You’ll Do
- Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events.
- Support targeted campaigns for priority segments, coordinating closely with sales team and leadership on messaging, timing, and follow-up.
- Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration.
- Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences.
- Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality.
- Partner with graphic designer to ensure campaign visuals and messaging align with brand standards and strategic objectives.
- Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging.
- Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies.
- Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations.
- Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy.
- Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes.
- Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization.
- Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness.
- Perform other duties as needed.
What We’re Looking For
- A bachelor's degree in marketing, communications, or a related field.
- 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles.
- Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs.
- Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing.
- Excellent writing skills with experience crafting content across multiple marketing channels.
- Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns.
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Data-driven mindset with experience analyzing campaign performance and applying insights to optimization.
- Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams.
POSITION LOGISTICS
- 100% remote position
- Required to have a private office space in home or elsewhere for confidentiality
- Reports to Senior Director, Marketing
Compensation And Benefits
- The pay range for this role is $100,000 - $120,000 annual. This information reflects the anticipated salary range for this position using current market data. The final offer will be determined based on an individual's skills, years of experience, education, capacity, licenses, and other job-related factors permitted by law.
- Medical, dental, and vision insurance, employer paid life & long-term disability insurance, additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance and flexible spending accounts (FSA) and health savings account (HSA) contributions
- 15 days of accrued PTO annually, plus 8 paid holidays and 3 floating holidays
- 401k
Security Notice
Beware of fraudulent job postings and messages from scammers impersonating Array Behavioral Care employees and Recruiters. The only valid email addresses from Array Behavioral Care will be firstname.lastname@arraybc.com and we will not ask you to download an app onto your phone in order to conduct your interview.Key skills/competency
- Marketing Manager
- Demand Generation
- Lead Generation
- B2B Marketing
- Campaign Management
- Digital Marketing
- Content Marketing
- Marketing Automation
- ABM
- Data Analysis
Skills & topics
- Marketing Manager
- Demand Generation
- Lead Generation
- B2B Marketing
- Campaign Management
- Digital Marketing
- Content Marketing
- Marketing Automation
- ABM
- Growth Marketing
- Virtual Psychiatry
- Telehealth
- Healthcare Marketing
- Remote Work
- Email Marketing
- Paid Media
- Social Media Marketing
- Event Marketing
- Project Management
- Data Analysis
How to get hired
- Tailor your resume: Highlight B2B lead generation, growth marketing, and demand generation experience, emphasizing ICP targeting and ABM program execution.
- Showcase campaign expertise: Detail your experience in planning and executing multi-channel campaigns across email, paid media, social, content, and events. Quantify results where possible.
- Demonstrate collaboration: Provide examples of successful cross-functional work with sales, marketing operations, and creative teams to achieve business objectives.
- Prepare for technical questions: Be ready to discuss your approach to audience segmentation, creative direction, channel mix, CTAs, and marketing automation workflows.
- Emphasize data-driven approach: Be prepared to share how you use performance data and market insights to inform campaign strategy and optimization.
Technical preparation
Master B2B lead generation platforms.,Practice campaign performance analysis.,Familiarize with marketing automation tools.,Prepare examples of ABM strategies.
Behavioral questions
Describe a successful multi-channel campaign.,How do you handle conflicting priorities?,Share an example of data-driven optimization.,How do you collaborate with sales teams?
Frequently asked questions
- What is the salary range for the Marketing Manager position at Array Behavioral Care?
- The salary range for the Marketing Manager role at Array Behavioral Care is $100,000 - $120,000 annually. The final offer will be based on individual qualifications, experience, and other job-related factors.
- Is the Marketing Manager role at Array Behavioral Care remote?
- Yes, the Marketing Manager position is a 100% remote role. Candidates are required to have a private office space for confidentiality.
- What are the key responsibilities of the Marketing Manager at Array Behavioral Care?
- The Marketing Manager will develop, plan, and execute integrated, multi-channel demand generation campaigns to drive leads and pipeline growth. This includes owning campaign strategy, execution, content creation, performance analysis, and cross-functional collaboration.
- What qualifications are needed for the Marketing Manager role?
- A Bachelor's degree in marketing or a related field and 5+ years of experience in B2B lead generation, growth marketing, or demand generation are required. Experience with ICP targeting, ABM, multi-channel campaign strategy, and strong writing and project management skills are also essential.
- What benefits does Array Behavioral Care offer for the Marketing Manager position?
- Array Behavioral Care offers comprehensive benefits including medical, dental, and vision insurance, employer-paid life and long-term disability insurance, voluntary benefits, PTO, paid holidays, floating holidays, and a 401k plan.
- How does Array Behavioral Care ensure candidate confidentiality for remote roles?
- For remote positions like the Marketing Manager, candidates are required to have a private office space at home or elsewhere to ensure confidentiality during their work.
- What kind of campaigns will the Marketing Manager execute at Array Behavioral Care?
- The Marketing Manager will execute integrated, multi-channel campaigns including email, paid media, social media, content syndication, webinars, virtual events, field events, and third-party conferences.
- Who does the Marketing Manager report to at Array Behavioral Care?
- The Marketing Manager reports to the Senior Director, Marketing.