Sales Enablement Specialist Job
Armstrong World Industries · United States
- Hybrid
- Full-time
- $80,000 / year
- United States
Job highlights
- Empower sales team with content and training.
- Manage CEU programs and sales enablement tools.
- Collaborate with internal and external partners.
- Drive sales growth and customer engagement.
- Opportunity for professional development and growth.
About the role
Sales Enablement Specialist
Armstrong World Industries is seeking a remote Sales Enablement Specialist to empower their sales team through strategic content management, training, and program development. This role involves leading initiatives to drive education, engagement, and sales growth, collaborating with internal stakeholders, subject matter experts, and external partners. The specialist will support company-wide objectives and AWI’s customer-centric values, managing the Continuing Education Unit (CEU) program, optimizing sales tools like Showpad, and supporting marketing and product launch activities.
What's in it for you!
- High visibility and influence across marketing, product, sales, and leadership teams
- Professional growth in sales enablement and content strategy
- Hands-on collaboration with SMEs and industry partners, strengthening industry knowledge and relationships.
What you'll be doing:
- Maintain and update content on Showpad to ensure accuracy, relevance, and ease of use.
- Design and build Showpad pages and templates that support sales initiatives, product launches, marketing campaigns, and customer engagement strategies.
- Develop and deliver scalable Showpad training sessions and materials to support onboarding, ongoing education, and enablement for sales teams and channel partners.
- Coordinate CEU-related updates across platforms to ensure consistency and compliance.
- Oversee CEU program operations, including submissions to AIA, IDCEC, and USGBC.
- Manage vendor relationships (e.g., CEU Events, Architectural Record) and ensure timely payments and contract renewals.
- Collaborate with SMEs to design and maintain high-impact CEU courses aligned with AWI’s business goals.
- Support external CEU content creation and scheduling for programs like AIA Live and Arch Record Academies.
- Prepare and analyze performance reports for CEU and Showpad content, identifying trends and opportunities to optimize campaign strategies and engagement.
- Assist with product launches, sales rep requests, and channel customer initiatives.
- Provide strategic input on content and tools that enhance sales engagement.
What will make you successful:
- Proven experience developing positive relationships with cross-functional teams to gather information and influence decision-making.
- Proactive planning and prioritization of tasks.
- Ability to resolve issues and develop efficient processes.
- Proficiency in Microsoft Office, including Excel, Word, Teams, and PowerPoint.
- Proficiency in Adobe Experience Cloud, including Photoshop, InDesign, and Acrobat.
- Familiarity with Salesforce, Showpad, and other sales enablement platforms.
- Knowledge of CEU accreditation processes and continuing education trends.
- Strong presentation and communication skills, both written and verbal.
Qualifications:
- Bachelor’s degree in Marketing or related field.
- Sales experience in the building products industry.
- Demonstrated knowledge of product/solutions, commercial markets, and customers, including architects, contractors, distributors, and owners.
About Armstrong World Industries:
Armstrong World Industries (AWI) is a leader in designing and manufacturing innovative interior and exterior architectural applications. With approximately $1.4 billion in revenue and about 3,700 employees, AWI operates a manufacturing network of 21 facilities in North America. We offer interior solutions that enhance comfort, save time, improve building efficiency, and create beautiful spaces. For over 160 years, AWI has built its business on trust and integrity, fostering collaboration and innovation for customers, shareholders, communities, and employees. We are committed to developing new and sustainable architectural solutions.
Our Sustainability Ambition:
We are committed to engaging a diverse, purpose-driven workforce and transforming buildings into structures that serve and preserve the health and well-being of people and the planet. We pursue sustainable, innovative solutions and aim to be a catalyst for change, making a positive difference in the environments and communities we impact.
About the location (Lancaster PA):
Lancaster, PA, offers a central location in South Central Pennsylvania with easy access to major metropolitan cities. It boasts a vibrant arts and entertainment community, historic sites, museums, shopping, and dining.
Key skills/competency:
- Sales Enablement
- Content Management
- Training Development
- Showpad
- CEU Programs
- Marketing Campaigns
- Sales Tools
- Cross-functional Collaboration
- Adobe Creative Suite
- Salesforce
Skills & topics
- Sales Enablement Specialist
- Sales Enablement
- Content Management
- Training Development
- Showpad
- CEU Programs
- Marketing
- Sales
- Building Products
- Adobe Creative Suite
- Salesforce
- Remote
- Full-Time
How to get hired
- Tailor your resume: Highlight experience with sales enablement platforms like Showpad, CEU programs, and cross-functional collaboration. Quantify achievements in sales growth or content optimization.
- Craft a compelling cover letter: Emphasize your understanding of the building products industry and how your skills align with AWI's customer-centric values. Mention specific examples of successful program development or content strategy implementation.
- Prepare for behavioral questions: Be ready to discuss how you build relationships, manage priorities, and resolve issues. Use the STAR method to provide concrete examples from your experience.
- Research Armstrong's culture: Understand their commitment to sustainability, innovation, and employee development. Align your answers with their values and mission.
- Showcase technical proficiency: Be prepared to discuss your experience with Microsoft Office, Adobe Experience Cloud, Salesforce, and Showpad.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the estimated salary range for the Sales Enablement Specialist role at Armstrong World Industries?
- The estimated base salary range for the Sales Enablement Specialist position at Armstrong World Industries is $65,000 to $80,000 per year. The final individual pay will be determined based on factors such as location, skills, expertise, and experience.
- Is the Sales Enablement Specialist position at Armstrong World Industries remote or on-site?
- The Sales Enablement Specialist position at Armstrong World Industries is primarily a remote role, with the option to work from Lancaster, PA. This offers flexibility for candidates depending on their location.
- What are the key responsibilities for a Sales Enablement Specialist at Armstrong World Industries?
- Key responsibilities include managing the CEU program, optimizing sales tools like Showpad, designing and building Showpad pages, developing and delivering Showpad training, coordinating CEU updates, managing vendor relationships, and collaborating with SMEs for CEU course development. You will also assist with product launches and provide strategic input on sales engagement content and tools.
- What qualifications are required for the Sales Enablement Specialist role?
- A Bachelor’s degree in Marketing or a related field is required. Additionally, candidates should have sales experience in the building products industry and demonstrated knowledge of products, commercial markets, and customers such as architects, contractors, distributors, and owners.
- What technical skills are needed for the Sales Enablement Specialist position at Armstrong World Industries?
- Proficiency in Microsoft Office (Excel, Word, Teams, PowerPoint), Adobe Experience Cloud (Photoshop, InDesign, Acrobat), and familiarity with sales enablement platforms like Salesforce and Showpad are required. Knowledge of CEU accreditation processes and continuing education trends is also beneficial.
- Does Armstrong World Industries offer benefits to its employees for the Sales Enablement Specialist role?
- Yes, Armstrong World Industries offers a comprehensive benefits package that includes medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, and product discount programs.
- What kind of work environment can I expect as a Sales Enablement Specialist at Armstrong World Industries?