Digital Content Strategist

About Arm and the Role

Arm is seeking an experienced and driven Digital Content Strategist to define and deliver a unified content strategy across Arm’s digital properties—shaping how content is discovered, understood, and valued by both people and AI systems.

This role identifies audience intent, plans and optimizes content to meet real user needs, and leads content audits to uncover gaps and opportunities. Partnering across Product Marketing and multiple marketing teams (including Campaigns, Newsroom, and Web Strategy), the strategist ensures content supports strategic priorities, enhances the customer experience, and delivers consistent value and discoverability across all digital touchpoints.

Key Responsibilities

• Content Strategy Development: Define and lead a marketing content strategy across Arm digital web properties. Identify and prioritize topics and themes based on audience intent, business goals, and evolving AI-powered search and discovery behaviors.
• Web Content Creation & Optimization: Collaborate with Web Strategy and Marketing teams to develop, optimize, and scale high-impact content across priority topics and audiences.
• Experience Optimization and Information Architecture: Collaborate with UX/UI and Analytics teams to design intent-led content structures, page frameworks, and navigation flows that streamline user journeys from discovery to conversion.
• Content Intelligence & Audit: Lead data-driven audits to measure new content performance, effectiveness, engagement, and AI discoverability.
• Content Calendar & Execution: Develop and maintain a content calendar aligned to marketing initiatives, product launches, and strategic priorities.

Required Skills and Experience

• Experience building a digital content strategy, managing content, or working in a related role.
• Experience in conducting content audits, identifying content gaps, and developing solutions to improve the digital experience.
• Outstanding writing, editing, and storytelling skills with a consistent record in developing content that resonates with diverse audiences.
• Strong analytical skills, with experience measuring content effectiveness.

"Nice To Have" Skills and Experience

• Hands-on experience using BrightEdge (or similar platform) for building content pillars and clusters.
• Knowledge of semiconductors and AI in Edge AI, Physical AI and Cloud AI.

Working at Arm

Our 10x mindset guides how we engineer, collaborate, and grow! At Arm, we believe progress happens when people are empowered to think bigger and push beyond what seems possible. Our 10x mindset is about curiosity, ambition and creating impact that will be used by millions. We learn fast, prioritise collaboration and turn bold ideas into real technology.

Arm’s hybrid approach to working is centred around flexibility, where we split our time between the office and other locations. We empower groups and teams to determine their own particular hybrid working pattern. Arm is also an equal opportunity employer, committed to providing an environment of mutual respect and equal opportunities for all applicants and colleagues. If you need an adjustment or an accommodation during the recruitment process, please email accommodations@arm.com.

Compensation

The salary range for this position is $120,700-$163,300 per year. Arm values people as individuals and is dedicated to rewarding competitively and equitably based on the work done and the skills and experience brought to the company. The total reward package will be shared with candidates during the recruitment and selection process.

Key skills/competency

• Digital Content Strategy
• Content Optimization
• SEO (Search Engine Optimization)
• AI Discoverability
• Content Auditing
• Information Architecture
• Exceptional Writing & Editing
• Data Analytics
• Cross-functional Collaboration
• Web Content Management