Email Content Strategist / Copywriter
Arcady Media · Toronto, ON
- On site
- Full-time
- CA$70,000 / year
- Toronto, ON
Job highlights
- Shape email/SMS campaigns with AI and strategy.
- Refine AI copy for brand voice and performance.
- Manage content calendars and creative execution.
- Optimize retention with data and A/B tests.
- Work with DTC brands in a remote setting.
About the role
About Arcady Media Inc.
Arcady Media Inc. is a world-class email marketing agency committed to delivering unparalleled service and results. Our mission is to be the best in our field, providing top-notch solutions that drive success for our clients. We pride ourselves on our expertise, innovation, and dedication to achieving excellence in all we do.
Our 3 core values: Embrace Collaboration, Continuous Learning, and Be Honest.
Role Summary
The Email Content Strategist is responsible for shaping the creative and strategic direction of client email and SMS campaigns. This role combines AI-assisted copy refinement, content calendar planning, and retention strategy to deliver high-performing campaigns that align with each brand’s voice and goals.
How This Role Fits on the Team
You’ll work closely with the Lifecycle Marketing Manager, who leads the client relationship, sets the overall retention strategy, and manages the creative team. Your role as the Email Content Strategist is to:
- Lead the planning and creative direction of client email/SMS content.
- Maintain brand voice and strategic alignment across campaigns and flows.
- Review and refine AI-generated content to maximize engagement and performance.
You own the creative strategy and content quality — the analyst brings it to life through precise execution and performance improvements.
Key Responsibilities
- Copy & Content Refinement: Edit AI-assisted copy (generated via our internal tool) to ensure every campaign is polished, on-brand, and performance-ready. Optimize AI prompts to improve first-draft quality and reduce revision time.
- Calendar & Project Management: Participate in client calls and Slack communication to align on campaign priorities, updating calendars and tasks accordingly. Plan 30-day email and SMS content calendars aligned with launches, promotions, and flows. Guide the creative team to execute campaigns and flows up to standard and on time. Review creative assets (copy & design) for clarity, consistency, and strategic alignment.
- Retention Strategy & Optimization: Use Klaviyo and CRM tools to identify trends, performance gaps, and testing opportunities to boost engagement and retention. Run strategic experiments (A/B tests) to increase repeat purchase rates, LTV, and revenue contribution.
Qualifications & Experience
- Required: 2+ years of experience in email marketing, content strategy, or copywriting — ideally in an agency or with DTC/eCommerce brands.
- Strong understanding of lifecycle and retention marketing, including email, SMS, subscriptions, and loyalty programs.
- Excellent writing and editing skills, with the ability to adapt tone and style to multiple brand voices and refine AI-assisted copy into polished, conversion-ready content.
- CRM knowledge is required; experience with Klaviyo is highly preferred.
- Proven ability to plan and maintain campaign calendars, manage creative workflows, and collaborate with cross-functional teams.
- Meticulous attention to detail when reviewing copy, design, and campaign assets.
AI-First, Efficiency-Driven Company
We are an AI-first, efficiency-driven company. We actively encourage the use of LLMs (like ChatGPT, Claude), Shopify apps, and other automation tools that help you work smarter, faster, and more strategically. The best candidates will embrace tools that streamline execution and enhance the quality of work.
Tools We Use
- Slack: Our go-to for all things communication.
- ClickUp: Our command center for managing tasks.
- Zoom & Google Meet: For all calls and discussions.
- Figma: For all our design needs.
- Google Workspace: For all types of documents.
- Klaviyo: The backbone of our email marketing efforts.
- Shopify: The hub of our e-commerce operations.
Benefits
- Mentorship from industry leaders and continuous training opportunities.
- Career development as the agency expands.
- Be part of a movement aiming to dominate the retention marketing space in eCommerce for CRM.
- Engage with a supportive, collaborative team while working on diverse and exciting D2C brands.
- Competitive Salary and Performance Bonuses.
- Work with high-profile DTC brands, providing ample opportunity to build a standout portfolio.
- A flexible and remote-friendly work environment.
How to Apply
- Stage 1: Fill out the pre-screening form linked.
- Stage 2: Quick meet-and-greet call with someone from our team → Vibe Check!
- Stage 3: Trial Task or Challenge → Show us how you think
- Stage 4: Final Interview → Meet our CEO and talk about vision
- Stage 5: Offer → Join our team and let’s grow together
Key skills/competency
- Email Marketing
- Content Strategy
- Copywriting
- AI Content Refinement
- Klaviyo
- CRM Strategy
- Retention Marketing
- DTC eCommerce
- Project Management
- Brand Voice
Skills & topics
- Email Marketing
- Content Strategy
- Copywriting
- CRM
- Klaviyo
- DTC
- eCommerce
- Retention Marketing
- AI Content
- Marketing Specialist
How to get hired
- Customize your resume: Highlight your email marketing, copywriting, and CRM experience, especially with Klaviyo and DTC brands.
- Prepare for AI: Showcase your experience with AI tools and your ability to refine AI-generated content for client campaigns.
- Demonstrate collaboration: Emphasize your project management skills and experience working with creative teams and clients.
- Understand the role: Be ready to discuss your approach to retention strategy, A/B testing, and brand voice alignment during interviews.
- Complete the screening: Ensure you thoroughly complete the initial pre-screening form accurately and thoughtfully.
Technical preparation
Master Klaviyo for campaign management.,Practice AI prompt engineering for copy.,Familiarize with CRM data analysis.,Understand Shopify for e-commerce context.
Behavioral questions
How do you manage multiple client projects?,Describe your feedback approach.,How do you handle project roadblocks?,Why are you interested in retention marketing?
Frequently asked questions
- What are the key responsibilities for an Email Content Strategist at Arcady Media?
- The Email Content Strategist at Arcady Media is responsible for leading the creative and strategic direction of client email and SMS campaigns. This involves refining AI-generated copy, planning content calendars, managing creative execution, and optimizing retention strategies using tools like Klaviyo and CRM systems. You'll ensure all content aligns with brand voice and client goals.
- What qualifications are essential for the Email Content Strategist role at Arcady Media?
- Arcady Media requires at least 2 years of experience in email marketing, content strategy, or copywriting, ideally within an agency or with DTC/eCommerce brands. A strong understanding of lifecycle and retention marketing, excellent writing and editing skills, CRM knowledge (Klaviyo preferred), and proven project management abilities are essential.
- How does Arcady Media utilize AI in the Email Content Strategist role?
- Arcady Media is an AI-first company. The Email Content Strategist will use AI tools to assist in generating initial copy drafts, which then require refinement to ensure brand voice and performance. You'll also optimize AI prompts to improve efficiency and first-draft quality, reflecting the company's focus on working smarter with technology.
- What is the work environment like at Arcady Media for an Email Content Strategist?
- Arcady Media offers a flexible and remote-friendly work environment. The company fosters a collaborative and supportive team culture, emphasizing continuous learning and honest feedback. You'll work with diverse DTC brands and have opportunities for mentorship and career development as the agency grows.
- What is the application process for the Email Content Strategist position at Arcady Media?
- The application process at Arcady Media involves five stages: completing a pre-screening form, a vibe-check meet-and-greet call, a trial task or challenge, a final interview with the CEO, and finally, an offer. This structured approach allows both the candidate and the company to assess fit and potential.
- Can I apply for the Email Content Strategist role if I prefer a highly structured environment?
- Based on the disqualifiers, this role may not be the best fit if you prefer highly structured environments and need step-by-step direction. Arcady Media values initiative, collaboration, and comfort with managing multiple moving parts in a fast-paced setting.