Marketing and Communications Analyst

Marketing and Communications Analyst

Department: Marketing and Member Insights

Job Code: MCA

Reports To: Manager of Marketing and Communications

FLSA Status: Exempt

Employment Type: Full Time

Job Purpose

This role at Arbitration Forums is as unique as it is rewarding because of the AF IPAAL Values (Integrity, Passion, Accountability, Achievement, Leadership) and TRI Model (Trust, Respect, Inclusion). The Marketing and Communications Analyst evaluates and shares information on behalf of the organization, may monitor press releases, and posts content on digital platforms. They verify the accuracy of data to prevent miscommunication and ensure the safety and confidentiality of information. They are responsible for the distribution of information and monitoring communications analytics within the email communications platform. This position uses skills in communications, problem resolution, and analysis to manage digital communications, often working with distribution, content management, and intranet platforms. They may develop corporate communication strategies, manage internal communications, and maintain brand reputation. This position serves as a subject matter expert in the design, layout, and development of company collateral, advertisements for industry trade publications, and AF signage.

The objective of this position is to perform duties necessary for the authoring/editing, design, coordination, and development of internal/external communications and documentation across a variety of channels. This position will initiate, develop, and execute internal and external communications/notifications/documentation for new and/or updated products, processes, and services, as they relate to daily business at all levels. This position will provide communications support to other departments to include assisting with the development and execution of communications plans, drafting/editing collateral, and designing graphics. This position assists with the production of executive-level communications and represents the department on project teams and in meetings for corporate goals and initiatives.

This role coordinates administrative marketing and communications-related plans and objectives related to AF’s products and services. This position will ensure that assignments are completed in a timely manner and are carried out in accordance with AF’s corporate identity (mission/vision/values/brand) and goals. This role will assist with identifying improvement opportunities and developing recommendations to improve processes for marketing and communications-related issues. This role serves as a back-up in maintaining documentation on the member-facing website and employee intranet.

Departmental Expectation of Employee

• Adheres to AF Policy and Procedures and the AF IPAAL Values and TRI Model
• Acts as a role model within and outside AF.
• Performs duties as workload necessitates.
• Maintains a positive and respectful attitude.
• Communicates regularly with the departmental leader about department issues.
• Demonstrates flexible and efficient time management and ability to prioritize workload.
• Consistently reports to work on time, prepared to perform duties of the position.
• Meets Department productivity standards.

Essential Duties and Responsibilities

• Develop and oversee distribution of external and internal marketing collateral and communications, including e-newsletters, business continuity communications, talking points, training guides, presentations, and fact sheets
• Create graphics for communications, the intranet, the website, and social media
• Coordinate with SMEs to gather information regarding corporate goal initiatives and other projects to inform communications
• Edit, review, and format external and internal company collateral and ensure material adheres to the organization’s brand guidelines
• Coordinate with presenters to gather and design content for external and internal meetings
• Monitor communications analytics within the email communications platform to inform strategy
• Assist with the development of corporate communication strategies
• Assist with importing email lists into email communications platform
• Segment email lists in email marketing platform based on audience and communication strategies
• Assist with the preparation and updating of Board documents
• Assist with inventory management of collateral and documentation
• Assist with creating/editing videos for communication and the web
• Ensure communications follow brand guidelines and speak with one voice
• Represent the Communications and Marketing department on project teams and in meetings for corporate goals and initiatives
• Attend employee development training
• Develop, update, and communicate corporate style guidelines
• Maintain record of communication assignments in department platform
• Promote the company mission, vision, values
• Serves as a backup to the Senior Marketing and Communications Analyst and other members on the team
• Manage communication requests and socialize turnaround timeframes to set expectations
• Assist internal stakeholders with the communication submission process and guidelines
• Other marketing and communications-related duties as assigned

Work is assigned, reviewed, and approved by the Manager of Marketing and Communications. Work may be assigned, reviewed, and approved by the Senior Marketing and Communications Analyst in the absence of the Manager of Marketing and Communications. Work may also be assigned, reviewed, and approved by other departments within the organization.

Qualifications

• Bachelor’s degree in English, creative or technical writing, journalism, or communications
• Three to five years of experience writing, proofreading, editing, and communications preferred
• Proficient in Microsoft Office (Word, Excel, Outlook, and PowerPoint)
• Proficient in Associated Press style and grammar
• Proficient in Adobe Creative Suite (Photoshop, InDesign, and Illustrator) and Acrobat Pro
• Experience with Adobe Premiere Pro preferred
• Excellent time management and organizational skills
• Excellent copywriting, proofreading, editing, and graphic design skills
• Exceptional attention to detail and quality conscious
• Strong interpersonal skills and ability to work with employees across all departments from front-line to executive levels
• Strong grasp of the English language and grammar
• Ability to quickly and efficiently shift priorities
• Ability to work with minimal supervision, tackle problems, take immediate action, and proactively follow up
• Ability to grasp technical concepts as it relates to software/hardware enhancements or system disruptions
• Ability to accept constructive criticism
• Ability to accept responsibility and work productively in highly accountable environment
• Experience with E-Communications platforms
• Experience with WebEx, Zoom, or related video conferencing software
• Experience with SharePoint and Confluence a plus
• Knowledge of insurance industry a plus
• Ability to read, analyze, and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles in original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or Boards of Directors.
• Time management, mental arithmetic, abstract thinking, creativity, and attention to detail.
• Ability to utilize good judgment, to adapt to frequent changes in workload, and to adjust competing priorities quickly

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch, or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment

This is a fully remote position requiring reliable high-speed internet access and a dedicated workspace. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Key skills/competency

• Marketing
• Communications
• Content Creation
• Graphic Design
• Editing
• Brand Management
• Digital Platforms
• Analytics
• Project Management
• Microsoft Office Suite