Social Media Manager

Social Media Manager

Join a globally recognized technology leader through Aquent, a partner dedicated to connecting top talent with groundbreaking opportunities. We are seeking a dynamic individual to shape the social voice for a prominent gaming division’s content platform, driving engagement and awareness across a massive player base. This is your chance to directly influence how millions of players interact with their favorite games and content, making a significant impact on a beloved interactive experience.

About the Client

Through Aquent, you have the exciting opportunity to join a globally recognized technology leader that is redefining interactive entertainment. This organization is at the forefront of innovation, dedicated to crafting immersive experiences and fostering vibrant communities for players across the globe. Their mission is to push the boundaries of what’s possible in the digital realm, and you’ll be a vital part of a team that brings these groundbreaking experiences to life through compelling and strategic social narratives.

The Opportunity

Imagine being the driving force behind the social voice for a major gaming division’s dynamic content platform! This isn’t just a role; it’s a chance to immerse yourself in a highly collaborative environment where your creativity meets significant impact. As a core member of the marketing and social media support team, you will shape and execute strategies that connect millions of players with their favorite content, owning a substantial piece of a globally recognized interactive experience. Get ready to blend your passion for gaming with your expertise in social media to truly move the needle!

What You’ll Do

You will lead the charge in building and nurturing our online community, translating business objectives into captivating social campaigns. Your daily contributions will include:

• Lead social planning and execution for content initiatives, ensuring alignment with our broader brand voice, social strategy, and business objectives.
• Partner closely with product marketing and integrated marketing teams to understand priorities, timelines, and success metrics, translating them into effective social approaches and content plans.
• Serve as a strategic connector between business objectives and creative execution, shaping briefs and recommendations that enable creative teams to deliver culturally relevant, high-performing social content.
• Maintain a strong pulse on culture, platform trends, and creator ecosystems, identifying opportunities to authentically connect cultural moments to our content platform and player behavior.
• Perform day-to-day social operations, including content planning, calendar management, copy development, publishing, community engagement, and light moderation, ensuring a high-quality and consistent presence across channels.
• Create, curate, and elevate social content at scale, highlighting creators, user-generated content, and community moments to drive engagement, discovery, and sustained interest.
• Track and interpret social performance across initiatives, contributing to campaign reporting and dashboards while using data and insights to optimize content and demonstrate impact against goals.
• Collaborate with stakeholders on campaign content strategy ideation and implementation.
• Conduct social media data analysis and reporting.
• Engage with players, brands, and influencers on our social media platforms.

Skills & Experience You’ll Bring

Must-Have Qualifications

• 5+ years of overall experience in the field, with a minimum of 5 years working within the gaming sector or for a major game publisher.
• Minimum 3-5 years of experience with analytical ability, demonstrating the capacity to drive insights into actionable strategies.
• Minimum 3-5 years of experience in social media strategy planning, goal setting, and implementation.
• Experience managing high-volume social media channels for well-known video game publishers, video game equipment manufacturers, or similar organizations within/supporting the gaming sector.
• Exceptional knowledge of social media, staying up-to-date with current trends and platform dynamics.
• Proficiency with Office 365 and analytics tools (including native social media analytics platforms).
• Proven copywriting experience for social media, with the ability to easily adapt to various tones of voice.
• Excellent data analysis and storytelling skills, capable of translating complex data into compelling narratives.
• Excellent project management skills, ensuring timely and effective execution of social campaigns.
• Superb communication skills, enabling effective collaboration and engagement.
• Self-motivated, organized, and adaptable, thriving in a fast-paced and evolving social media landscape.

Nice-to-Have Qualifications

• A background in gaming with a high degree of creativity.
• A strong balance between a creative and data-driven mentality, acting as a go-getter and self-starter.
• Previous knowledge of a highly popular block-building game or experience with its community.
• Ability to influence without authority, guiding teams and stakeholders towards optimal social strategies.
• Experience with industry-standard social media management platforms like Sprinklr.
• A creative portfolio or previous samples of social media strategy.

Key skills/competency

• Social Media Strategy
• Community Engagement
• Content Creation
• Data Analysis
• Campaign Management
• Copywriting
• Trend Monitoring
• Stakeholder Collaboration
• Gaming Industry Knowledge
• Project Management