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Aquent

Marketing Data Analyst

Aquent · New York, NY

  • On site
  • Contract
  • $108,160 / year
  • New York, NY
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Job highlights

  • Analyze marketing data for global entertainment company.
  • Develop strategic recommendations using data insights.
  • Collaborate with international marketing teams.
  • Manage multiple projects with minimal supervision.
  • Utilize data visualization and advanced Excel skills.

About the role

Marketing Data Analyst

Aquent is seeking a highly analytical and collaborative Marketing Data Analyst for a premier entertainment and media organization in New York, NY. This role is crucial in shaping strategic marketing plans, leveraging data-driven insights to optimize outcomes, and collaborating with diverse international teams to execute campaigns that resonate across markets. Your expertise will directly contribute to the growth and success of key business initiatives, with the potential for long-term engagement and career advancement. Key Responsibilities
  • Support marketing planning and execution across multiple business initiatives and regions.
  • Partner with cross-functional teams to analyze business needs, identify opportunities, and develop strategic recommendations.
  • Coordinate with stakeholders across domestic and international markets.
  • Leverage data, insights, and market trends to inform planning decisions and optimize outcomes.
  • Manage multiple priorities while driving projects forward with minimal supervision.
  • Prepare presentations, reports, and business recommendations for leadership review.
Must-Have Qualifications
  • Bachelor’s degree in Analytics, Statistics, Data Science, Business, or a related field.
  • 4+ years of experience in marketing planning, strategy, business analysis, performance marketing, digital media planning, or direct-to-consumer/recurring revenue models.
  • Strong analytical, critical thinking, problem-solving, financial modeling, and forecasting skills.
  • Proficiency in data visualization tools (e.g., Tableau, Looker, Power BI), advanced Excel, and common office productivity suites.
  • Excellent communication and stakeholder management skills, with the ability to distill complex data for executive audiences.
  • Strong project management skills; able to manage shifting priorities and deliver high-quality work quickly.
  • Experience with campaign management and optimization across major media platforms.
  • Ability to work effectively across geographically dispersed teams and collaborate with international teams across various time zones.
  • Comfortable working in a dynamic and evolving environment.
Nice-to-Have Qualifications
  • Experience supporting global business functions.
  • Proficiency in analytical programming languages (e.g., SQL, R).
About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Client Description: This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true. Whether you’re looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide. Key skills/competency
  • Marketing Data Analysis
  • Data Visualization
  • Strategic Planning
  • Cross-functional Collaboration
  • Stakeholder Management
  • Performance Marketing
  • Campaign Optimization
  • Financial Modeling
  • Project Management
  • Data-Driven Insights

Skills & topics

  • Marketing Data Analyst
  • Data Analysis
  • Marketing Strategy
  • Campaign Management
  • Performance Marketing
  • Digital Media
  • Data Visualization
  • Tableau
  • Excel
  • Stakeholder Management
  • Business Analysis
  • Analytics
  • Statistics
  • Data Science
  • New York
  • Hybrid
  • Entertainment
  • Media

How to get hired

  • Customize your resume: Highlight marketing analytics, campaign optimization, and stakeholder management skills. Quantify achievements with specific data and results to showcase your impact.
  • Tailor your application: Address the key responsibilities and 'must-have' qualifications directly in your cover letter or application. Emphasize your experience with global teams and dynamic environments.
  • Prepare for interviews: Be ready to discuss your analytical process, how you use data to inform marketing strategy, and examples of successful campaign optimization.
  • Showcase technical skills: Demonstrate proficiency in data visualization tools like Tableau or Power BI, and advanced Excel. Mention any experience with SQL or R if applicable.
  • Research the company culture: Understand the entertainment and media industry and the client's global reach. Align your values with their mission of inspiring creativity and connection.

Technical preparation

Master Tableau, Looker, or Power BI for data visualization.,Become proficient in advanced Excel functions and modeling.,Gain experience with SQL for data extraction.,Practice analyzing marketing campaign performance data.

Behavioral questions

Describe a time you used data to influence strategy.,How do you manage shifting priorities effectively?,Explain how you distill complex data for executives.,Share an experience collaborating with international teams.

Frequently asked questions

What is the hourly pay range for the Marketing Data Analyst role at Aquent in New York?
The Marketing Data Analyst position at Aquent in New York offers an hourly pay range between $52.00 and $58.87. This rate is firm and non-negotiable.
What qualifications are essential for the Marketing Data Analyst job?
Essential qualifications include a Bachelor’s degree in Analytics, Statistics, Data Science, Business, or a related field, and at least 4 years of experience in marketing planning, strategy, business analysis, performance marketing, or digital media planning. Strong analytical, problem-solving, data visualization (Tableau, Looker, Power BI), advanced Excel skills, and excellent communication are also required.
Does this Marketing Data Analyst role require international collaboration?
Yes, this role involves coordinating with stakeholders across domestic and international markets and the ability to work effectively with global teams across various time zones is a key requirement.
What kind of experience is considered 'nice-to-have' for this position?
Nice-to-have qualifications include experience supporting global business functions and proficiency in analytical programming languages such as SQL or R.
What are the benefits offered to eligible Aquent talent for this role?
Eligible Aquent talent can access benefits like subsidized health, vision, and dental plans, paid sick leave, retirement plans with a match, and free online training through Aquent Gymnasium.
What is the work arrangement for the Marketing Data Analyst position?
This is a hybrid role located in New York, NY, requiring some on-site presence.
What type of company is Aquent hiring for with this Marketing Data Analyst role?
Aquent is hiring for a leading global entertainment and media organization known for captivating audiences worldwide with unparalleled experiences.
How many years of experience are typically expected for the Marketing Data Analyst role?
The role requires a minimum of 4 years of experience in relevant fields such as marketing planning, strategy, business analysis, performance marketing, or digital media planning.