Digital Designer
Aquent
Job Overview
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Job Description
Overview of the Digital Designer Role
Our client specializes in building and operating large-scale digital competitions that celebrate emerging talent and captivate fans through voting, entertainment, and social impact. Their platform powers dynamic competitions across various categories, including music, sports, and entertainment. They are actively seeking a conversion-focused mid-level Digital Designer to create visually compelling, performance-driven creative assets. This includes mobile-first websites, paid social media content, and creative for their owned social channels.
This is a part-time, remote position.
You'll Be Responsible For Designing
- Brand websites
- Social media ads for Meta and TikTok (both static and short-form video formats)
- Social content posts and supporting creative for marketing campaigns
Key Responsibilities
Website Design
- Design modular, CMS-driven website layouts with a clear understanding of reusable block structures (e.g., hero banners, grids, cards, carousels, and galleries).
- Translate brand guidelines into mobile-first, responsive web designs optimized for conversion and user engagement.
- Collaborate with developers to ensure design feasibility and pixel-perfect execution.
- Create design systems for consistent use across multiple competition brands.
Performance Creative
- Develop conversion-optimized ad creatives for Meta (Facebook/Instagram) and TikTok — both static image and video formats.
- Create thumb-stopping social videos using provided footage, stock video, or animation tools (e.g., Canva, After Effects, or CapCut).
- Continuously iterate creative based on performance data and A/B test results.
- Maintain strong alignment with each competition’s visual identity and audience.
Social + Brand Design
- Design engaging social posts, stories, and reels to support ongoing campaigns, competition updates, and brand storytelling.
- Support email header and promotional creative design in collaboration with marketing.
- Ensure consistency across all touchpoints — from landing pages to paid ads to organic content.
Requirements
Experience & Skills
- 3+ years of professional experience in digital design.
- Strong understanding of conversion-oriented design (not just brand awareness).
- Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere), and/or Canva Pro.
- Experience designing for CMS-driven sites (Webflow, WordPress, or headless CMS like Strapi).
- Knowledge of Meta Ads and TikTok Ads creative best practices and current trends.
- Understanding of typography, layout, and hierarchy principles for both static and motion design.
- Ability to edit short-form video ads and social clips.
Key skills/competency
- Digital Design
- Conversion Optimization
- Mobile-First Design
- Figma
- Adobe Creative Suite
- Meta Ads
- TikTok Ads
- Video Editing
- CMS Design
- A/B Testing
How to Get Hired at Aquent
- Research Aquent's Client Needs: Understand Aquent's client base and typical digital design demands, focusing on their work with large-scale digital competitions.
- Tailor your resume: Highlight conversion-oriented web, social media ad, and short-form video design experience to resonate with the Digital Designer role.
- Showcase a strong portfolio: Feature projects demonstrating measurable impact on user engagement, conversion rates, and adherence to brand guidelines.
- Master design tools: Prepare for skill assessments in Figma, Adobe Creative Suite, Canva Pro, and specific video editing capabilities.
- Discuss data-driven design: Articulate how you use A/B testing, performance metrics, and user feedback to refine and optimize creative outcomes.
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