Job Overview
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Job Description
Meet AppSumo
AppSumo is the digital marketplace trusted by 1M+ entrepreneurs. We’ve helped launch thousands of top B2B tools like Mailchimp, Evernote, Intercom, and Dropbox just to name a few.
At AppSumo, we believe work doesn’t have to suck. We love helping entrepreneurs build a lifestyle they’re passionate about. And that includes you.
The foundation of our culture is treating teammates like adults. This is a place where we actually encourage you to have a side hustle and develop your career at AppSumo. You’ll learn everything about starting and growing a business here—and get paid to do it.
We’re on a mission to open the doors of entrepreneurship to everyone. You in?
Why this is your dream job:
As our Paid Ads Manager, you’ll be pushing AppSumo’s brand to new heights through paid ads campaigns. You’ll continually build, test, and tweak social and search marketing campaigns to maximize results. Your responsibilities will combine strategy with execution to drive customer acquisition. If you’re into experimental design, unlocking analytics, and hacking growth, you’re the kind of person we want to talk to!
On the day-to-day, you’ll be:
- Managing all aspects of AppSumo’s paid marketing channels across paid search, paid social, and more
- Monitoring and optimizing campaigns to hit clearly defined monthly targets
- Creating performance reports on paid ads campaigns for key metrics like conversions, customer acquisition costs, revenue, and lifetime value of customers brought in from paid channels
- Constantly looking for new opportunities for growth and testing new channels
- Working alongside our content and design teams to create engaging, on-brand content for ads
Past experience:
- At least 3+ years of experience managing paid campaigns, ideally in the SaaS/tech space with $100K+/month budgets
- A deep understanding of the e-commerce funnel and its real-world applications
- Analytical mindset with the ability to work with large data sets and pull out actionable business insights from paid ads metrics
- Foundational knowledge of digital marketing
- The ability to work collaboratively with content specialists in a fast-paced and changing environment
- Strong written and verbal communication skills
Key skills/competency
- Paid Media Management
- Performance Marketing
- Customer Acquisition
- Campaign Optimization
- SaaS Marketing
- E-commerce Funnel
- Data Analysis
- Digital Marketing Strategy
- Paid Social
- Paid Search
How to Get Hired at AppSumo
- Research AppSumo's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight your 3+ years of paid campaign management experience, especially in SaaS/tech, with $100K+ budgets. Emphasize your e-commerce funnel and data analysis expertise for the Paid Ads Manager role.
- Showcase performance marketing success: Prepare specific examples of how you optimized paid social and search campaigns, reduced customer acquisition costs, and increased conversions for AppSumo.
- Demonstrate analytical prowess: Be ready to discuss your ability to derive actionable business insights from large datasets and complex paid ads metrics.
- Connect with current employees: Network on LinkedIn to learn about AppSumo's work environment and gain insights into their marketing strategies.
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