Senior Product Marketing Manager

About the Senior Product Marketing Manager Role at AppsFlyer

Our Product Marketing team at AppsFlyer is dedicated to driving revenue growth across new logos, renewals, and upsells through comprehensive go-to-market strategies. As AppsFlyer continues to scale, we are seeking a Senior Product Marketing Manager who can independently manage complex product domains and thrive in our dynamic, fast-paced environment.

As a Senior Product Marketing Manager, you will assume full ownership of one or more of our core product domains, directing strategy, positioning, adoption, and growth. This role is critical in our biannual release cycles, while also maintaining consistent day-to-day product marketing excellence.

This opportunity is ideal for proactive self-starters with a strong technical understanding, a passion for the craft of product marketing, and a readiness to take complete ownership of intricate initiatives from strategy through execution.

The role demands a unique blend of skills: the capacity to grasp highly technical concepts and translate them into compelling narratives, coupled with strategic thinking to develop data-driven go-to-market strategies that achieve measurable business impact.

What You'll Do

• Own product domains from a Product Marketing Manager perspective, including strategy, positioning, messaging, adoption, and growth initiatives.
• Plan and execute comprehensive go-to-market strategies to drive growth across new and existing business.
• Lead major GTM efforts and ongoing product marketing operations, activating strategies across multiple channels through sales enablement, content marketing, demand generation, and adoption campaigns.
• Develop compelling, differentiated messaging that resonates with our target audience and drives measurable business impact.
• Work alongside product, marketing, sales, partnerships, and customer success teams to identify and act on growth opportunities.
• Drive cross-functional initiatives independently, taking full ownership from strategy through execution.
• Continuously adapt to changing market dynamics and shifting priorities while maintaining focus on outcomes.

What You Have

• 5+ years of experience in B2B SaaS product marketing, serving mid-market and enterprise customers.
• Proven track record of successfully leading GTM initiatives with measurable business impact.
• Technical understanding with the ability to deeply grasp and articulate products to diverse audiences (sales, customers, executives).
• Exceptional messaging crafting skills—ability to develop compelling narratives that drive adoption and revenue.
• Exemplary communication, copywriting, and presentation skills (Native English speaker).
• Strong analytical and data-driven decision-making capabilities throughout the product marketing lifecycle.
• Demonstrated ability to manage multiple high-priority projects simultaneously, especially during peak periods.
• Proactive mindset—identifies opportunities and drives solutions independently once direction is set.
• Acts like an owner—takes full ownership and accountability for outcomes.
• Proven ability to thrive amid changing priorities and adapt quickly to market dynamics.
• Hungry to learn, continuously improve, and stay ahead of industry trends.
• Genuine passion for product marketing as a craft, not just a job.
• Experience activating all types of B2B marketing strategies, tools, and channels.

Bonus Points

• Experience in martech, adtech, or analytics domains.
• Track record marketing products to user acquisition teams.
• AI-savvy experience leveraging AI tools for research, planning, analysis, and content creation.
• A great sense of humor.
• Entrepreneurial mindset.
• Organizational and project management experience.
• Being introduced by an AppsFlyer team member.

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• B2B SaaS
• Messaging & Positioning
• Sales Enablement
• Content Marketing
• Demand Generation
• Data-driven Analysis
• MarTech/AdTech
• Cross-functional Collaboration