Content Marketing Manager
@ AppsFlyer

Herzliya, Tel Aviv District, Israel
$100,000
On Site
Full Time
Posted 21 hours ago

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XXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX******* @appsflyer.com
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Job Details

About the Content Marketing Manager Role

AppsFlyer is seeking a growth-minded marketer who thrives at the intersection of automation, AI, and content strategy. The role is ideal for someone who loves understanding audiences, testing new strategies, and solving business challenges with content. You will create compelling content experiences across channels, using data to inform decisions and AI to amplify impact, while retaining the flexibility to pivot with market changes.

Key Responsibilities

  • Create and scale content for growth programs across multiple formats and channels.
  • Repurpose content into modular assets like blogs, videos, and emails.
  • Automate content workflows using AI tools for efficiency and scalability.
  • Collaborate with cross-department teams to produce value-driven, on-brand content.

Qualifications & Experience

  • 3-5 years of experience in B2B SaaS content marketing/strategy.
  • Hands-on content creation and scaling experience across various channels.
  • High proficiency in generative AI tools and workflow automation.
  • Strong project management skills across departments and time zones.
  • Experience with analytics tools such as Mixpanel, Google Analytics, and more.
  • Native/fluent English is required.
  • Bonus: Experience with AI tools like Make, Clay, ChatGPT, and Claude; ad tech experience is a plus.

Company Culture

AppsFlyer operates globally in 16 countries across 5 continents, embracing diversity and inclusion. The company believes in being both customer and employee obsessed, providing employees with the necessary tools and resources to succeed.

Key skills/competency

  • Content Strategy
  • Growth Marketing
  • Automation
  • AI Tools
  • SaaS
  • SEO
  • Analytics
  • Project Management
  • Cross-functional Collaboration
  • Workflow Automation
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How to Get Hired at AppsFlyer

🎯 Tips for Getting Hired

  • Research AppsFlyer culture: Understand their global, diverse marketing approach.
  • Customize your resume: Highlight B2B SaaS and content strategy expertise.
  • Showcase AI skills: Detail experience with generative AI tools.
  • Prepare workflow examples: Explain successful content automation projects.

📝 Interview Preparation Advice

Technical Preparation

Review AI platform integrations.
Study automation tools used in marketing.
Practice analytics tool functionality drills.
Refresh knowledge on digital content systems.

Behavioral Questions

Describe a challenging project and outcome.
Explain handling multiple stakeholder input.
Discuss adapting strategy during market shifts.
Share examples of creative problem-solving.

Frequently Asked Questions