Freelance Solutions Architect

Freelance Solutions Architect at Apply Digital

Apply Digital is a global experience transformation partner driving AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise from strategy, design to engineering and beyond, we enable clients to modernize organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group. Founded in Vancouver, Canada in 2016, we've grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in a “One Team” approach, operating within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework, underpinned by scrum and sprint cadences. We envision Apply Digital as a safe, empowered, respectful, and fun community where we embody our SHAPE (smart, humble, active, positive, and excellent) values.

Visit our Careers page to learn how we can unlock your potential.

The Role: Freelance Solutions Architect

We are looking to bring on a Freelance Solutions Architect with a particular strength in integrating Customer Data Platforms (CDP) and marketing automation tools.

Key Responsibilities

• Guiding the full implementation lifecycle for CRM, CDP, and/or Marketing Automation systems, from documentation and planning to writing requirements for code implementation.
• Recognizing opportunities and solutions to key business challenges through technology, recommending tools, and providing guidance on maximizing value from current tools.
• Designing entire MarTech stacks from scratch.
• Providing specifications and requirements for the internal technical team, collaborating with technical project managers and engineers for successful outcomes.
• Leading implementation projects and consistently communicating deliverables with clients.
• Acting as a Subject Matter Expert (SME) in sales presentations and client standup meetings, confidently discussing deliverables, ideas, and best practices.
• Offering marketing analytics and reporting support as needed, understanding user journeys, marketing automation, and customer data.
• Understanding multi/omnichannel transactional and marketing messaging.
• A good understanding of user states, events, and user journey mapping.

Project Examples

• Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, aligned with business use cases and prioritization alongside business strategists.
• Assisting in creating new marketing programs by translating technical requirements into code for various data sources and their flow into destinations.
• Marketing automation migrations, ensuring proper data schemas for existing lifecycle programs, optimizing for new use cases, and enabling new tool features.
• Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or finding other efficiencies for personalized messaging.

Minimum Requirements

• 5+ years of experience in software development.
• 5+ years of experience integrating 3rd party tools and involvement in ETL solution planning and development.
• 2+ years of direct experience with Segment, mParticle, Tealium, Treasure Data, or similar CDP tools.
• 2+ years of experience in client or key stakeholder interaction.
• Previous experience designing and architecting a CDP or Marketing Automation integration, with the ability to articulate the entire implementation process.
• Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript.
• Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas.

The Ideal Candidate

• Experience determining cross-platform technical requirements for tools across the MarTech stack.
• Platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs.
• Technical experience configuring automated campaigns and journeys within Lifecycle marketing tools like Braze, Iterable, Klaviyo, customer.io, or similar platforms.
• Experience with other tools across the MarTech stack, including analytics, enrichment, and attribution.
• Understands multi/omnichannel transactional and marketing messaging.
• Understands marketing attribution and can audit platform integrations and attribution data.
• Proficient with JSON or SQL/data modeling best practices.
• Experience in data activation using reverse ETL tools like Hightouch or Census.
• Proficient with scripting languages and lambda functions.
• Ability to clearly articulate/present technical topics to a non-technical audience.
• Platform experience with Shopify or Magento.

Life at Apply Digital

At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. We offer great projects with international brands, an inclusive and safe environment, and are committed to building a culture where differences are celebrated. If you have accommodation needs, please inform us at [email protected]. We may use AI tools in our hiring process, but human judgment makes final decisions.

Key skills/competency

• Solutions Architecture
• CDP Integration
• Marketing Automation
• CRM Implementation
• ETL Solutions
• API Development
• MarTech Stack Design
• Client Consulting
• Data Modeling
• Cloud Platforms (AWS/GCP)