Developer Advocate

About Applitools

Applitools is a leader in AI-powered visual and end-to-end software testing, helping engineering and QA teams deliver visually flawless, reliable applications across devices, browsers, and platforms. Our Intelligent Testing Platform leverages advanced Visual AI to accelerate testing, reduce maintenance overhead, and empower teams to ship with confidence.

Role Summary

As a Developer Advocate at Applitools, you will serve as both a technical voice for the product externally and the voice of developers internally. You’ll help developers solve real-world software testing challenges, with a strong focus on modern test automation tools and practices, while accelerating adoption of the Applitools platform. You’ll build strong relationships within the software engineering and QA communities by creating technical content, speaking at events, engaging directly with developer audiences, and partnering closely with product and engineering teams to influence direction based on community feedback.

What You’ll Do

Community Engagement & Advocacy

• Be a trusted developer-centric representative to demonstrate Applitools’ vision and technical strengths across industry events (conferences, meetups, webinars) and online forums.
• Build and nurture authentic relationships with developers, QA engineers, and test automation communities.
• Host in-person and virtual office hours, workshops, hackathons, and meetups to help users succeed with Applitools.

Technical Content & Education

• Create high-impact technical content including sample applications, demos, tutorials, blog posts, video content, and video walkthroughs that highlight real use cases.
• Build code-first resources illustrating test automation patterns and visual testing best practice that help engineers experiment with and adopt Applitools’ SDKs and tools.
• Collaborate with documentation and product teams to improve onboarding and developer workflows based on real-world usage.

Internal Advocacy & Product Feedback

• Act as the primary feedback loop between external developers and internal product/engineering teams.
• Identify key friction points in SDKs, APIs, tooling, or workflows that may help prioritize enhancements.
• Partner with product and engineering on beta programs, early access features, and developer experience initiatives.

Thought Leadership & Strategy

• Amplify and position Applitools as a thought leader in visual AI, automated testing, and developer-centric quality engineering through various channels including podcasts, blogs, and social, and partner channels.
• Monitor trends in test automation, DevOps, CI/CD, and emerging AI testing tooling to influence DevRel strategy and prioritize initiatives.

Job Requirements

• 3–5+ years of experience in software engineering, DevRel, or related technical advocacy roles in testing, QA, or automation domains.
• Proficient in at least one modern programming language (e.g., JavaScript/TypeScript, Python, Java, C#, etc.).
• Hands-on experience with testing frameworks and tools (e.g., Selenium, Cypress, Playwright, Appium) or CI/CD workflows is highly desirable.
• Comfortable building sample apps and technical demos that showcase product value.

Communication & Outreach

• Excellent written and verbal communication — able to explain complex technical concepts clearly for diverse developer audiences.
• Experience with public speaking, webinars, or training sessions.
• Previous DevRel, Developer Advocate, or Developer Experience role.
• Track record of published technical content (articles, talks, videos, sample projects).
• Experience with open-source ecosystems or community leadership.
• Established presence within developer communities and channels (e.g., StackOverflow, Discord/Slack, Twitter, GitHub).

Developer-First Mindset

• Passionate about helping developers and QA professionals succeed.
• Strong community stewardship and a drive to elevate developer experience.
• Entrepreneurial and self-motivated; comfortable working independently and cross-functionally.

Developer Relations Portfolio (Optional but highly recommended)

Provide links (can be attached as an additional document with your resume) of samples of your DevRel work that demonstrate your technical depth and your ability to teach testers and or developers. Bonus if you have examples of work related to AI.

Blog Posts

Share 1-2 posts you’ve written that explain a technical idea in a clear way.

Technical Talks

Share 1-2 videos of you speaking on a technical topic at a conference, meetup, or similar event (virtual or in-person).

Code Samples

Share 1-3 examples of code you’ve written for DevRel. These can be GitHub repos for demo apps, workshops, or tutorials that include code.

Optional Relevant Work

• Podcast episodes where you were a guest or host
• Threads on Twitter/ X where you explained a technical idea
• Live streams where you walked through something technical
• Videos you produced or edited
• Online courses you’ve taught
• Newsletters/article you’ve written
• StackOverflow or Reddit answers you contributed

Key skills/competency

• Developer Relations
• Technical Content Creation
• Community Engagement
• Software Testing
• Test Automation
• Public Speaking
• Programming (JavaScript/Python/Java/C#)
• CI/CD Workflows
• Visual AI
• Product Feedback Loop