UX Writer, Apple TV

About the Role

Apple is where people do the best work of their careers. The UX Writer, Apple TV role is part of the Product, Design & Marketing team on Apple Services, focusing on designing and shaping experiences for Apple TV. We are seeking a brilliant problem solver and excellent communicator with a passion for language, recognizing how words shape the user experience through meaning, visual impact, and emotional resonance. You'll join a team dedicated to creating expressive, intuitive, and collaborative experiences that set new industry standards.

Key Responsibilities

• Write end-to-end flows and other in-product copy across platforms.
• Design features alongside cross-functional partners.
• Collaborate to define and execute the product roadmap.
• Develop style and tonal guidance for features and generated content.
• Lead discussions on naming, terminology, and messaging.
• Present work to senior leaders and incorporate feedback.

Minimum Qualifications

• 6+ years professional UX writing experience.
• Experience writing for media streaming services and an understanding of subscription-based services.
• Experience writing in-product copy across platforms, including mobile, desktop, and web.
• Meticulous attention to detail and exceptional organizational skills, including information architecture.
• Enthusiasm for an interactive writing process, including writing from scratch, editing existing copy, and considering language in the context of digital experiences.
• Ability to advocate for users through thoughtful, intuitive language while also meeting business needs.
• Strong prioritization skills with an ability to manage several projects simultaneously and dynamically reprioritize as needed.
• Strong ability to present and defend writing choices in large forums, including executive reviews.
• Exceptional stakeholder management skills, with the ability to negotiate feedback from multiple senior leaders.
• Experience leveraging UX writing systems and familiarity with industry standards.
• Fluency with design tools like Sketch and working with functional specs and wireframes.
• Familiarity with LLM training and conversational experiences such as chatbots or AI-driven interfaces, including dialogue and prompts.

Preferred Qualifications

• Creating structured training data for developing and evaluating large language models.
• Experience managing or overseeing contract work.
• Strong sense of Apple’s design, human interface, and editorial standards.
• Familiarity with the Apple Sports app and/or a general interest in sports.
• Understanding of writing optimized for accessibility and localization.
• Passion for Apple, its products, and its customers.

Pay & Benefits

The base pay range for this UX Writer, Apple TV role is between $181,100 and $272,100, and your base pay will depend on your skills, qualifications, experience, and location. Apple offers a comprehensive compensation package, including the opportunity to become an Apple shareholder through participation in discretionary employee stock programs, comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services. Reimbursement for certain educational expenses related to career advancement is also provided. This role might also be eligible for discretionary bonuses or commission payments, as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple accepts applications to this posting on an ongoing basis.

Key skills/competency

• UX Writing
• Information Architecture
• Content Strategy
• Cross-functional Collaboration
• Media Streaming Services
• Design Systems
• AI/LLM Interfaces
• Stakeholder Management
• Localization
• Wireframing