SEO Strategist, Apple Creator Studio

Summary

Come be a part of one of the fastest-growing businesses at Apple! Apple’s Services team is seeking an experienced, thoughtful, and ambitious individual with a passion for media and entertainment to help grow its Services business, primarily focusing on Apple Creator Studio while also contributing to additional business verticals.

On Apple Services’ Search Engine Optimization Team, we are responsible for the online organic presence of our websites and the discoverability of their content. Our main goal is to deliver and execute strategies that optimize visibility across traditional search engines and AI generative engines alike.

We’re looking for an SEO expert who has mastered the ability to articulate sophisticated initiatives to non-SEO partners and stakeholders. This is a highly cross-functional role in which you will collaborate with a wide range of teams, including marketing, product, engineering, and design. The ideal candidate has an aptitude for education and storytelling, as well as a track record of successful SEO programs garnered through strategic use of data, presentation skills, and relationship building.

Description

In this role, you will work with the Apple Creator Studio team to build and execute our organic search roadmap, and be responsible for managing all SEO activities. Your role will also include contributing a portion of your time to driving SEO initiatives across other key businesses within Apple Services.

Responsibilities

• Drive and execute SEO strategy by defining detailed requirements, creating actionable engineering tickets, collaborating closely with engineering, product, and SEO project managers, and ensuring the quality of all delivered work.
• Build data-driven monthly and quarterly marketing reports by using SEO data to identify and analyze trends from complex data sets.
• Perform frequent SEO technical audits to identify areas of opportunity and communicate these findings with engineering and product teams.

Minimum Qualifications

• 4+ years SEO experience with enterprise-level brands / large websites, including improving page load times, optimizing crawl budget, and implementing schema markup and other structured metadata.
• Proficiency with SEO tools (e.g., Ahrefs, Google Search Console, SEMRush, Screaming Frog).
• Strong data and analytical skills, including experience reporting on SEO-specific metrics and proficiency with Excel, Numbers, and data modeling tools.
• Experience developing and executing comprehensive SEO strategies from the ground up.
• Functional experience with HTML, CSS, JavaScript, XML, sitemaps, and structured data.

Preferred Qualifications

• Strong verbal and written communication skills with strong attention to detail like spelling, grammar, tone, and clarity.
• Comfortable with working in a dynamic, team-based environment.
• Working understanding of Generative Engine Optimization strategies and how they relate / differ from traditional search engines.
• Familiarity with GEO tools like Profound is a plus.
• Coding experience (e.g., Python, JavaScript, etc.) is a plus.
• Knowledge of digital creator industries and applications is a plus.
• Startup experience is a plus, as this is a new line of business for Apple.
• Ability to manage multiple tasks, navigate ambiguity, and adapt to a rapidly evolving environment.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Apple accepts applications to this posting on an ongoing basis.

Key skills/competency

• SEO Strategy
• Organic Search
• Technical SEO
• Data Analysis
• Generative Engine Optimization
• Stakeholder Management
• Content Discoverability
• HTML/CSS/JavaScript
• Crawl Budget Optimization
• Schema Markup